“If you experiment, you have to fail. By definition, experimenting means going to territory where you’ve never been, where failure is very possible. How can you know you’re going to succeed? Having the courage to face the unknown is so important.” -Marina Abramović
The Contents 6–7 8–19 A Little About Me 20–31 College Access Navigators 32–43 Cortina d’Ampezzo 44–53 FundAll 54–63 Served I Want You
A Little About Me As a designer, I am passionate about creating designs that are specific to my style and speak to the clientele I am trying to reach. Listening to and respecting the wants and needs of my clientele is one of my top priorities. Creating an inclusive environment that makes my clients feel comfortable and understood is crucial for the success of my business. My brand represents who I am as a person and as a designer. Through my experience, I see myself as an artist first, and a designer second. My work is bright and illustrative, while also modern and clean. My skills as an artist come through in designs by taking my time with my creative choices and take pride in every single detail. In my art I was always pushing the boundaries of materials and ideas and those same principles have been applied to my designs. I love color palettes , typography, and the process of creating a design. With my personal work, I am interested in portraits and natural subject matter. I love telling a story through art and design and strive for my work to reflect my own passions as a creative being. When in my creative space, I always ask myself, “How far can I push the boundaries of design while still following the ‘rules of design’”?
College Access Navigators The Non-Profit Rebrand For this project we were required to pick a pre- existing company and rebrand their logo and provide deliverables. I was able to use the parameters for the class to work with a non-profit on a full rebrand including a new logo, color palette, typography, business card, cover letter, letterhead, and brochure along with a t-shirt design. 8
The Original Logo The original logo named The Dream Keepers Project. The name came The Rebranded Logo from a book called The Dream Keepers by Gloria LadsonBillings. It is unclear based on the logo what the program is about and what they do. The pattern in the back is visually distracting and has a color palette that would be hard for color blind people to tell apart. The name was changed to College Access Navigators to better represent the organization and the services they offer. The Monarch Butterfly is a symbol that is used in support of immigration. This is what the color palette is based off of as well. The graduation cap represents CAN’s strive to help BIPOC, first-generation, multilingual, and/or asylumseeking students gain better access to higher education options. 9
Mission Statement We are centered on the belief that all students should have access to high school graduation and enrollment in higher education. CAN builds on the strengths and resiliency of peer mentors to provide innovative, linguistically and culturally-relevant, trans formative, evidence-based, and youth-centered programming to first-generation, primarily those from immigrant, refugee, asylum- seeking students in Morgan County. We intend to disrupt and transform the educational systemic disparities via initiatives led by directly impacted youth. Core Values hope motivate impact encourage support 10
The Process Initial Ideas 11
First Iterations Second Iterations 12
The Details The color palette choices were based off a very important aspect of the logo, the Monarch Butterfly. The butterfly has such beautiful, Color Palette bright colors that it only made sense to incorporate those into the color palette. The bright, warm colors are meant to draw the eye in RGB: 252, 212, 10 and encourage growth and inspiration. CMYK: 0%, 16%, 96%, 1% HEX: #FCD40A Typography RGB: 247, 178, 23 The typography was an important aspect of the design. The non- CMYK: 0%, 28%, 91%, 3% profit works with first generation students, many of which speak HEX: #F7B216 more than one language, English rarely their first. Other designs may need to be translated into different languages so it had to be RGB: 244, 122, 32 truly legible and easy to read at any size. I also wanted it to still be CMYK: 0%, 50%, 87%, 4% sophisticated, yet playful and inviting like the butterfly. A soft serif HEX: #F57A20 font was the perfect fit. RGB: 240, 78, 35 Le Monde Courrier Std CMYK: 0%, 68%, 85%, 6% ABCDEFGHIJKLMNOPQRSTUVWXYZ HEX: #F04D24 abcdefghijklmnopqrstuvwxyz 1234567890-=[]\\;’,./!@#$%^&*()_+{}|:”<>? RGB: 254, 250, 239 CMYK: 0%, 2%, 6%, 0% 13 HEX: #FFFAF0
The Final Logo Logo Variations The idea went through a variety of changes before finally landing on the final logo. The cap represents graduating and “the turning of the tassel”. The monarch butterfly draws the eye in and is very inviting. 14
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Branding Package Letterhead Business Card College Access Navigators LEGE ACCCOL College Access Navigators AVIG ATO RS 931 Lincoln St. NACoVllIeGgeAATcOcResSs [email protected] ESS Fort Morgan, CO 80701 www.collegeaccessnavigators.org N No. 10 Envelope 970-541-9041 931 Lincoln St. Monday July 31, 2023 Fort Morgan, CO 80701 OneMorgan County 218 Main St. Fort Morgan, CO 80701 Dear OneMorgan County, Ut aliquid quaspe nonet ut et apicipiste voloreria pro ius aut es ni dit volores equidipsam, eaturio nsequid eliquun tectus quatam, quae nustia nonse occuptae. Nam vel et dolestiorro dellupt ationsed ea eatemperum rersped mil eos minum voluptis ad magniet, utem quis voluptatatet quam quam volupie ndiae. Quidelest erem corae nonsequae vidi que dic tor apic temo voluptae volorit voluptate non pos ut qui autas non non eum velesti onecte maio es antiaer atiusantest moditia vendit ex eumquam, que nonsecea voloratquidi voloressi ipsaessitati nectes nit volorpor susam eumquiaerro quae omnihil iquat.Bis magnimus. Mento volorum iuntur atusdam, cuptatur, sed eaquis quae voluptatem iderum quibus rerchil molupti commolor sequiaessed quos commolu ptatibusdae ne et apicabore verfers picius. Ugiatur ate min re dolesti atumquo et quiamus volum quiam fugite istempore por re sum vit arunt quiam harum volorepe nate nonseque nos re, ape velende rnatur alis destiurenim quidita tempos maios alis et vendel invel isti volorei cipsam id quis adit ut et, utecear uptaque nonsecu lparum acerum acienim atur abo. Itas sunto berum, con cum rempore peresequunt autescius. Itatium vendio omnia nest, consequ aeriae peleni cus et est latur arum sollacerfero consequ idiciist acestiorum ut acilias et dolupta verupta tiation cone es estiorum que verunda por secta alit il moluptus abore pliassu ndipsa ipsus aut faccullam et lautem eatqui atem lam rere qui berio. Xim sint andant qui berio offic te vere namenda vene ligendigent et faccusdant. Best Regards, Taylor Jordan Taylor Jordan Executive Director [email protected] www.collegeaccessnavigators.org 970-541-9041 16
Brochure COLLEGE ACC RSAVIG ATO ESS N OUR VISION CONTACT US Lead. College Access Navigators Graduate. We envision a future where all youth Succeed. have access to high-quality education, [email protected] meaningful mentor-ship, and career www.collegeaccessnavigators.org pathways that lead to economic stability and social mobility. Our vision is to create 970-541-9041 a more inclusive and equitable society and to inspire others to join us in this 931 Lincoln St. important work. Fort Morgan, CO 80701 OUR MISSION College Access Navigators is a youth- centered, grassroots organization that co-creates bright futures with youth in Fort Morgan through mentoring, leadership development, mental wellness education, and innovative programming. We serve youth in Fort Morgan through our Mentor Fellowship Program, after school workshops, the Morgan County Precollege Program, and the Contigo Summer Program. 17
Environmental Contact 6
Cortina d’Ampezzo 2022 Winter Olympics Branding This project required us to pick a real location for the 2022 Winter Olympics and create branding for the event. The branding package includes a color palette, typography, a new logo, pictograms, a mascot, event ticket mock-ups, advertisement designs including a banner, billboard, and poster, and apparel mock-ups. 20
The Location Understanding the Culture Cortina d’Ampezzo, Italy There is a population of about 30,000 people who inhabit these valleys and Ladin is the most The color palette choices were based off a very common language spoken and written among important aspect of the logo, the Monarch the Ladin people. The Roman population of the Butterfly. The butterfly has such beautiful, bright Dolomite region during first century AC, most colors that it only made sense to incorporate of which were soldiers or workers, spoke “vulgar” those into the color palette. The bright, warm Latin, that became combined with Rhaetian and colors are meant to draw the eye in and encourage Noric languages, which is how Ladin came to be. growth and inspiration. Through a protest in 1920, the Ladin flag was born. It features horizontal stripes that are light blue at the top, white in the middle, and green on the bottom. Each color represents the Dolomites nature. The blue is the sky that frames the mountain range, the white is the snow that covers the Dolomite territory, and the green is the fields and woods that surround the Dolomites. 21
The Process Initial Ideas My initial ideas combined themes surrounding the Dolomites, the Ladin flag, and the star (Italy’s national symbol). While all of these ideas carried some great symbolism, they were visually heavy and too busy for the overall look I was after. 22
First Iterations My next iteration was closer to the overall idea I was going for. The star played an important role in the design as a representation of Italy and their culture. I wanted a design that was dynamic and had movement, yet still clean and professional. The pictograms were starting to bring my ideas to life, but the logo still felt a bit off. 23
Second Iterations The movement of the pictograms compliments the movement of the star logo in much more successful way than my initial ideas. My issue for this design was the placement of the Olympic Rings since they were too close to the logo. That was the biggest adjustment I made to my final design. 24
The Details Understanding the history and culture of Cortina greatly influenced my color palette and making sure it represented the Ladin flag and Color Palette Cortina people in an accurate and respectful way. RGB: 2, 69, 105 Typography CMYK: 98%, 34%, 0%, 59% HEX: #024569 The goal for my typography was to give it a loose and flowing feel without being too decorative. The round sans serif font has a lot of RGB: 96, 154, 199 movement yet is clean and simple. I also added another sans serif CMYK: 52%, 23%, 0%, 22% font that was easier to read at a smaller scale. HEX: #5F99C7 All Round Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ RGB: 83, 104, 48 abcdefghijklmnopqrstuvwxyz CMYK: 20%, 0%, 54%, 59% 1234567890-=[]\\;’,./!@#$%^&*()_+{}|:”<>? HEX: #546930 Roma ABCDEFGHIJKLMNOPQRSTUVWXYZ RGB: 147, 169, 106 abcdefghijklmnopqrstuvwxyz CMYK: 13%, 0%, 37%, 34% 1234567890-=[]\\;’,./!@#$%^&*()_+{}|:”<>? HEX: #92A86A 25 RGB: 233, 225, 222 CMYK: 0%, 3%, 5%, 9% HEX: #E8E1DC
The Final Logo Logo Variations Finding the right sans serif font pulled the whole design together in a beautiful way without taking visual weight away from the logo. The logo is versatile and works with a variety of color variants while paying homage to Italy and the Cortina people and culture. Adding color to the pictograms brought them to life and keeping a consistent color theme of blue for the athlete and green for the object make the pictograms easier to understand. 26
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Design Attributes Mascot CORTINA CORTIN 2022 C O20R2T2I N AThe Olympic mascot is an Italian wolf, or canis C Pictograms 2022lupus Italicus in Italian, which is the national animal 2 Adding color to the pictograms brought them to life and keeping a consistent color theme of blue of Italy. The wolf’s name is “Canis” to connect it for the athlete and green for the object make the pictograms easier to understand. to it’s official name. Canis has a blue shirt with the logo and Olympic rings on the front and location and year on the back. 22CORTINA C ORTI N AC OC2R0OT222IRN0T2A2I NC 2022 28
Design Elements NA TicketsIce Hockey Figure Skating SnoPwboosatrdeinrga(HnadlfpBipeil)lboard Ice Hockey Figure Skating Snowboarding (Halfpipe) C2 0O2 2RCTOICNROATCIRNOTACIRNOTCACIRONOTCARCIRONTOTCIARNIRONTATCIARNI ONTACIARNOTACIRNOTAIRNTAI N A10 FEB 2022 11:20 AM 13 FEB Ice HockeIcye HockeIcye HocFkigeIcuyereHSokcFakigteIicunyergeHSokcFakitgeIicnuyegreHSSokncFakoitgewiunybrgoeaSrdknFaionitgwgiunb(rgoHeaaSSrldkfnFpaioniitgpwgiuneb(rg)HeoaSSrlkfdnpaionitpwignebg()HoaaSrldfnpionipwgeb()HoaaSrldfnpionipwgeb()Hoaarldfpi 2022 3:40 PM Stadio Olimpico del Ghiaccio 2 0 2 22 0 2 22 0 2 22 0 2 202 02 22202 02 2220 2 22 0 2 22 0 2 22 0 2 2Olympic Ice Stadium Bobsledding Trampolino Olympico Alpine Skiing (Speed) Ski Jumping Hill Speed Skating CUR L IN G SKI JUMPBobsledding Speed Skating Alpine Skiing (Speed) BobsleddBinogbsleddBinogbsleSddpBienoegbdsSlekSdapdBteinoegbdsSlekSdadptBienoegbdsASlelkSdpadipntieneegSdkASiilknSpagipnt(eienSegSpdekSAieiknldSpag)pitn(eineSegpSdekSAeiikldnpa)gitni(neSgSpekAeiilndpg)in(eSSpekAeiilndpg)in(eSSpekeiind Cortina d’Ampezzo Winter Olympics Curling Curling Ski JumpSinkgi Jumping CrossCrCoFsoesubCrnuotauryynt3Sr–y2kS6iikniigng Curling Curling CurlingSkCi uJrulimngpSinkCgi JurulmingpSinkCgi uJrulimnCgprSoinksgisJCuomCuprnSoitnskrgysi JSCukomiCuinpnrSgoitnrksygisJSCukomiCiunpnrgoitnrsgysSCkoiCuinnrgotrsysSCkoiCuinnrgotrsysSCkoiuinngt NCAO RCTOICNROTACIRNOTACIRNOTCACIRONOTCARCIRONTOTCIARNIRNOTATCIARNI NOTACAIRNOTACIRNOTAIRNTAI N AEntrance C Entrance A 2 0 2 2 Section20 Section 7 A Row F 2022202220222022220022220202222022202220222022Row Seat 22 Seat 10 Entry Code CUR22 Entry Code SKJU22 Price $32.00 Price $28.00 Category B Category C Purchased 07-28-21 Purchased 04-14-21 29
Environmental Contact
FundAll Funding for all, for when life happens For this project we were to find a problem (housing, money, education, etc.) and create a mobile app that addresses the problem in a way that focuses on the user experience. This required a lot of preliminary research, coming up with personas, and working through prototype task flows. The results of this work was a solution to the problem using a fully functional app. 32
About the App Main Functions App Details Users create profiles based on their needs and update their information as their needs change FundAll is an app that helps people gain quick Users can “follow” other users to track their journey and stay access to funds to support unexpected and updated on donation needs unpredictable circumstances that may happen in Bank account information can be securely attached to each life. A questionnaire at the beginning of signing up users profile for easy access helps the app gain more knowledge on the needs and interests of each user for the most engaging Main Features and enjoyable experience possible. There are many options for payments, including adding bank Users create profiles based on their needs and update their account information securely to the users account information as their needs change for easy access as well. Users can “follow” other users to track their journey and stay updated on donation needs FundAll takes crowdfunding to the next level by Bank account information can be securely attached to each having everything easily accessible for everyone users profile for easy access all in one place. The donation feed allows people to keep tabs on the donations they are invested and interested in, while the donation tab makes transferring funds quick and simple. 33
Targeting the Right Audience Wants to Donate Needs Donations Target Audience: quick financial support Target Audience: easy donations Age Range: mid 20s–40s Age Range: mid 40s–60s Sex: male, female, LGBTQ+ Sex: male, female, LGBTQ+ Income: $20–80,000 Income: $100–300,000 Race: Minority/BIPOC Race: Any race Job Status: Employed/Unemployed Job Status: Employed Education: Any level of education Education: Any level of education Marital Status: Separated/Young/Single Marital Status: Married/Single Children: No kids/Single Parents Children: No kids/1–4 Children Financial Status: Paycheck to paycheck Financial Status: Extra money to spend Half of my app is targeted to those with low income and are in situations where they need help but have nowhere to go or no one to turn to. Many times in cases of domestic abuse and dangerous or unsafe situations, people stay because they don’t have another option. The other half of my app is targeted to those who have extra money to spend and are looking for an easy way to donate to others and keep track of their progress. My goal for this app is to alleviate the worry and stress of situations and have a place to go to ask for funds or provide funds to those in need. 34
Personas Persona #1: Alex - Wanting to donate Age: 37 Sex: Male Income: $200,000 Marital Status: Single Children: No Children Home Status: Home Owner Education: PhD Location: Dallas, TX Alex is a financial advisor living in Dallas, Texas. He is single with no kids and recently bought a new home. Because he has no child obligations or other family to take care of, he has extra income that he can use for good causes. He donates money to local charities and education programs but wants to expand his donation abilities. His main interests are helping low-income families (such as clothes, food, school supplies, etc.) and helping people with medical bills. Through the local charities and education programs he donates to currently, he’s not able to see exactly where his money is going, what families he is helping, and progress updates. Alex has set aside $1,000 a month to donate but has been looking for options to be able to know exactly who he is donating to and learn more about each individual situation. 35
Persona #2: Trey - Needs donations Age: 22 Sex: Non-Binary (they/them) Income: $40,000/year Marital Status: Newly Single Children: No Children Home Status: Apartment Renter Education: GED Location: Denver, CO Trey is non-binary and living in Denver, Colorado. They work as a server at a local restaurant on the weekends and as a grocery store clerk a few days a week. When Trey came out to their family they got kicked out when they were 17 and have been on their own ever since. Living paycheck to paycheck and renting a small apartment just outside of downtown has taken a toll and they have just left an abusive relationship. With nowhere to go, they have been couch surfing periodically while saving up money and looking for a new place to live. They have reached out to friends and a few close family members, but word of mouth and social media outreach hasn’t produced enough to save up what they need to find their own place. 36
Persona #3: Mary - Needs donations Age: 30 Sex: Female (she/her) Income: $80,000/year Marital Status: Divorced Children: 2 Children Home Status: House Renter Education: Bachelors Location: Tulsa, OK Mary is a single mom of 2 living in a rented home in Tulsa, Oklahoma. She works from home as a full-time artist and stay at home mom. Through her online website and freelance business, she is able to make a livable wage while also taking care of her children. She has family members about an hour away that come to help take care of the kids as well. One of Mary’s children has a disability and needs around- the-clock care. With all the check-ups, medicine, and care that is required for her child, the medical bills continue to pile up and she can’t keep up anymore. She has asked friends and family for help, but she doesn’t have as many connections as she needs to reach her goal. 37
Digital Sketches
Digital Wireframes
Paper Prototypes and User Testing Through printing the digital mock-ups and going through user testing I was able to gain some valuable information on how I could improve my app. Here were my findings: “Saved Profiles” was hard to find and could be changed to “Favorites” to make it make more sense As donee, the section for total donations amount was hard to find under the “$” icon. Making it more clear what the “$” icon is for would be helpful A more clear donation feed that is easier to understand and interact with, similar to current social media platforms Look and presentation is good and tasks were clear and easy to follow. Buttons and navigation were self-explanatory DONEE DONOR TESTING TESTING
The Details I wanted to keep the logo design, color palette, and typography pretty simple so that the app design was kept clean and easy to Color Palette read. Knowing that the app was based on financial issues and money donations, it made sense that the color palette was made up of RGB: 86, 88, 74 shades of green, but not too bright to distract from the content. CMYK: 2%, 0%, 16%, 65% HEX: #57594B Typography RGB: 146, 153, 109 The crisp, clean serif logo font communicates a clean, crisp feel that CMYK: 5%, 0%, 29%, 40% is inviting and easy to read. In order to separate the logo from the app HEX: #91996D text, I chose a simple serif font for the app. It compliments the logo well but creates a clear separation between the two. RGB: 238, 242, 218 CMYK: 2%, 0%, 10%, 5% New Order HEX: #EEF2DA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=[]\\;’,./!@#$%^&*()_+{}|:”<>? EB Garamond ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890-=[]\\;’,./!@#$%^&*()_+{}|:”<>? 41
Digital Mock-Ups
Environmental Contact FUNDALL PROTOTYPE 43
Served From the chef to your door For this project we were required to find a solution to a societal issue using a mobile app. I chose to focus on finding a solution for meal procurement and creating a better way for those in need to get access to healthier meal options. The focus of this project was to gather as much data and research as possible to understand the user better and what features would be most successful in a mobile app. At the end of this project I created a name, color palette, and typography for a fully functional mobile app prototype. 44
About the App Addressing the Problem App Details Healthy food options at the grocery store are expensive for people who are on a budget Welcome to the Served app. Research and online Healthier foods tend to go bad and get thrown away faster surveying have helped me put a new perspective on than non-healthy or frozen foods the grocery shopping and food waste experience Grocery stores and shopping can be a stressful environment and how that experience could be better for users. for people I have developed this app to put healthy food options on the table for people who, on average, Finding a Solution have a hard time gaining access to healthy foods. Whether this be due to shopping limitations, financial limitations, or anything in between, Served gives those in need the upper hand and make for an overall better user experience. Grocery stores can donate almost expired foods to local restaurants to decrease wasted food Local restaurants can make to-go meals from the almost expired food from grocery stores To-go meals can be prepared for pick-up or delivery by community volunteers 45
Understanding the User The Survey Results The Demographics I conducted research through my personal social media in order to get the most accurate numbers and understand my demographic better. I had almost 40 people participate in my initial questionnaire and research which allowed me to get a more in-depth look at the users wants and needs for the app. I asked a variety of questions, both multiple choice and short answer. Most of my responses were from lower-middle class individuals who were in relationships either with or without kids. Because of this, my results did not show as much of struggle to afford or have access to healthy food options. A large portion of participants were also interested in a donation service for foods that would otherwise go to waste. I was initially surprised that so many were interested in product, meat, and dairy products, but seeing as those are typically the healthiest and most expensive items at the grocery store it makes sense. 46
Relationship Status Age Range Sex Grocery Spending Habits 47
Brainstorming Ideas I initially wrote down all of my ideas on separate sticky notes with no color separation. After I had all my ideas down I separated them into their respective categories. This process allowed me to narrow down which ideas best aligned with how I want to solve the problem. Currently Feasible Requires Development Moonshot 48
Digital Wireframes 49
Initial Mock-Ups 50
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