BRANDING BOOK STUDENT PROJECT 2021 LAURA KHAIKINE
ABOUT ThisIsGospel is a socks branding. Bringing new vision of socks to people, no longer plain black and white socks, but hundreds of designs, all unique and excited. The brand is unisex and everyone can enjoy wearing them! Our socks spicing up your everyday outfit and gives it a new look that no one has! This is a student project using Photoshop and Indesign. Hope you all enjoy it as much as i did making it. Project by Laura Khaikine. 2.
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4. Our Vision The society advocates the integration of all populations regardless of religion, race and gender, by uniform clothing but, different and varied. We strive to create a good and respectful environment for its employees and do not give up on the fun experience in addition. Despite the recent competition in the fashion market We take care of the best quality, pleasant feeling of the fabric, and unparalleled models. We also strive to continue to develop in all countries of the world and to be the most sought-after clothing company in the world. The company strives to use the best materials available to avoid mistakes. In the event of mistakes occurring, take full responsibility and ensure adequate compensation. The company strives to create new and original models quickly in order to satisfy its customers. New and diversified products every week. And so that every visit to the store will not look like its predecessor.
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Our Values Workspace Innovation The company strives to maintain a comfortable and The company advocates importing the newest clothes on the pleasant work environment for its employees market Without differences of religion, race and sex. To produce the most special models on the shelf. The company's managers will not tolerate disparaging Our best designers work day and night to reinvent the wheel behavior between its employees and its customers. We When it comes to stabilizing the socks of our customers. will always make sure to hire the best people so that the To each sock we add our special touch so they can differentiate shopping experience is tested.Be the best you can be to leave a taste of more. Between our products and other products that exist in the market. Taking Responsibility Quality The company strives to employ the best of its employees The company advocates the use of the best fabrics and materials so that, God forbid, no situation arises Uncomfortability between her lessons and her employees. available on the market And in the event that it happens and a customer is harmed Also employs the best seamstresses'. by the service of our employees We will take it seri ously and take full responsibility And all models are made by very meticulous handwork under Also in case the customer received a defective product direct supervision He heads to return it and get a credit on it. Of the Israeli Standard Company. We will not compromise on the The company will take responsibility for any errors and quality we give to our customers. mishaps that may arise. The company is very careful that its products are not destroyed after a certain amount of washing. .7
BRAND GUIDELINES
LOGO Logo can be used in both white and black versions. .9
RIGHT SPACING x x x x x x Size 100% 15 cm xx 10 . Size 50% 10 cm Size 20% 5 cm
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TYPOGRAPHY . 13 URBANIST AbAbAbAbAbAbAbAbAb abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ The only font that has been used in the project is Urbanist. It screams modern and young. The main vibe of the socks branding is urban.
COLORS #083A26 #9CC0A4 #B8FFD5 #1BD767 R:184 C:24% R:8 C:87% R:156 C:41% G:255 M:0% R:27 C:68% G:58 M:48% G:192 M:11% B:213 Y:25% G:215 M:0% B:38 Y:83% B:164 Y:41% B:103 Y:83% K:60% K:0% K:0% K:0% #99FFB6 #FFFFFF #111111 R:17 C:73% R:153 C:53% R:255 C:0% G:17 M:67% G:255 M:0% G:255 M:0% B:17 Y:66% B:182 Y:43% B:255 Y:0% K:0% K:0% K:83% 14 .
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LOGO MISUSE Do not change the Do not change the Do not use the logo color of the logo. size of the logo. without the green line. Do not add shadow Do not remove any Do not remove any around the logo. parts of the logo. . 17words of the logo.
LOGO USES Can be used white on black. Can be used black on white. 18 . Can be used white on black Can be used black on white with green line. with green line.
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OFFICE GRAPHICS . 21
VISITING CARD .23 AND MOCKUP
PAPER GRAPHICS .25AND MOCKUP
MOOD BOARD
MEDIA GRAPHICS .27
28. A3 POSTER AND MOCKUP
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WEB BANNERS 120x600 320x100 300x600 320x100 30.
728x90 240x400 468x60 300x250 120x240 180x150 . 31
32. SOCIAL MEDIA - POST AND MOCKUP
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SOCIAL MEDIA - STORY AND MOCKUP 34.
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PRODUCTS MOCKUPS T - Shirt for employes
Hat for employes Bag for Shopping Gifting Custom Box .37
ThisIsGospel is a socks company focusing on bringing joy and style to peoples lives. Together we can make a change. All credit goes to @ThisIsGospel
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