Emotional Design Publication

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“If you want a golden rule that will fit everybody, this is it: Have nothing in your houses that you do not know to be useful, or believe to be beautiful”.
— William Morris The Beauty of Life, 1880

Emotional Design is a publication created with Texts from renowned researchers and authors Donald A. Norman & Trever Van Gorp exploring the three levels of emotion in Design : Visceral, Behavioural and Reflective. The publication has been translated in three parts exploring the varying level of connections users and designers have with objects both ergonomic and personal.

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Emotional Design Publication