Training Catalogue_April

CENTER FOR PROFESSIONAL AND EXECUTIVE DEVELOPMENT (CPEED) DONG JIAO ZONG HIGHER LEARNING CENTRE BHD CO ID:292570A 60387392770 Block B & C, Lot 5 Seksyen 10 Jalan www.newera.edu.my Bukit 43000 Kajang [email protected] 1

Contents 1.0 Short Courses................................................................................................................................................3 1.1 Utilizing Microsoft Excel for Reporting & Analysis ..............................................................................3 1.2 Impress Clients /Customers Using Presentation Tools .......................................................................4 1.3 Cyber-Security 101: For Non-Cyber-Security Engineers......................................................................4 1.4 Social Media Marketing.......................................................................................................................5 1.5 E-commerce: Using Digital Technology to Access Consumer Markets ...............................................6 1.6 Practical Accounting Practices for The Accounts and Administration Departments...........................7 1.7 Cash Flow Management ......................................................................................................................7 1.8 Internal Audit .......................................................................................................................................8 1.9 Facebook Marketing ............................................................................................................................8 1.10 Instagram Marketing ...........................................................................................................................9 1.11 Video Marketing ................................................................................................................................11 1.12 Finance for Non-Finance Managers...................................................................................................12 1.13 Workplace English Communication ..................................................................................................13 1.14 Budgeting and Cost Control...............................................................................................................13 1.15 Computer Hardware Maintenance, Troubleshooting & Microsoft 365 Basics .................................14 1.16 SEO-Search Engine Optimization .......................................................................................................15 1.17 Intermediate MS PowerPoint ............................................................................................................16 1.18 Advanced MS PowerPoint .................................................................................................................17 2.0 Mid Range to long courses (5 to 10 days) ..................................................................................................19 2.1 Understanding Retailing Through Applied Statistics.........................................................................19 2.2 Customer Management ....................................................................................................................19 2.3 Financial Management......................................................................................................................20 2.4 Strategic Management Duration: 10 Days ........................................................................................21 2.5 Logistics Management.......................................................................................................................21 3.0 Other Courses (Customizable)...............................................................................................................22 3.1 Accounting for Non-Financial Executives ..........................................................................................22 3.2 Bank Reconciliation & Cash Control ..................................................................................................22 2

3.3 Analysis and Interpretation of Financial Statements ........................................................................22 3.4 Costing & Cost Management.............................................................................................................22 3

1.0 SHORT COURSES 1.1 Utilizing Microsoft Excel for Reporting & Analysis Duration: 4 Hours Brief Description: This course is to learn on how to fully utilize the Microsoft excel to make your data looks good. It also makes it easier to track or store the data. Learning To learn data filtration. Objectives/Outcomes: To explore further conditional formatting. To understand V-look up function. To improve the understanding of various chart. 1.2 Impress Clients /Customers Using Presentation Tools Duration :4 Hours Brief Description: This course will improve PowerPoint skills of the trainees through practical exercises supported by Learning relevant theory. It’s designed for everyone, especially Objectives/Outcomes: presentation designers, but also conference speakers and team-meeting presenters. To improve ppt creating skill Improve the ability to prepare an attractive presentation using PowerPoint and other tools. Embed video content in the PowerPoint presentation slides. 4

1.3 Cyber-Security 101: For Non-Cyber-Security Engineers Duration: 4 Hours Brief Description: Cybersecurity 101: For Non-Cybersecurity Engineers is the ideal course for anyone who needs to get a good Learning all-round understanding of Cybersecurity today. You Objectives/Outcomes: don’t have to be an aspiring security professional to do this course. The course makes use of case studies along with discussion and the best practices in Cybersecurity. To learn what are Cybersecurity threats. Good understanding of Cybersecurity threats. Able to identify threats and determine risks, and make recommendations 1.4 Social Media Marketing Duration :4 hours Brief Description: Social media marketing is a powerful way for businesses of all sizes to reach potential customers Learning especially under the Post COVID-19 19 environment. Objectives/Outcomes: Develop Understanding on Social Media Marketing & Social Media Platforms Elevate Insight into Social Media Marketing Strategies Establish Knowledge on Content Marketing: Content Strategy, Copywriting & Design Increase Brand Awareness of Service and Business through Social Media Marketing 5

Increase Business / Services Traffic, Sales Leads & Revenue through Social Media Marketing 1.5 E-commerce: Using Digital Technology to Access Consumer Markets Duration: 1 Day Brief Description: The post Covid19 pandemic does change the consumer purchasing intention and behavior through online shops. E-commerce has become a key, or in some cases the sole, component of a business organization. Many businesses now consider the internet the default tool with which to source, market and sell products and services. They leverage their e-commerce platform to optimize their sales and marketing productivity. Learning To enhance SME managers’ awareness of e- Objectives/Outcomes: commerce and its impact of their organization. To develop SME managers’ ability to manage more effectively in an e-commerce context. To enable SME managers to appreciate e-commerce strategy can bring benefits to their organization. 6

1.6 Practical Accounting Practices for The Accounts and Administration Departments Duration: 1 Day Brief Description: This course aims to improve the basic skill for simple preparation of practical accounting for the accounts and non-accounts executives. Learning Objectives: To improve skill on practical accounting. Better understanding of practical accounting by accounting staff and other supporting departmental staff. 1.7 Cash Flow Management Duration: 1 Day Brief Description: A strong understanding of cash flow management for business by monitoring, analyzing, and optimizing the net amount of cash receipts minus cash expenses. Net cash flow is an important measure of financial health for any business. Learning Objectives: To manage the cash flow in an effect manner by ensuring that there is no cash shortage situation occurred. 7

Good understanding of cash flow is paramount important by ensuring that when to make the mandatory and deferable payments Able to improve the overall liquidity positions for all businesses 1.8 Internal Audit To provide basic understanding of the independent Duration: 1 Day assurance that an organization's risk management, Brief Description: governance and internal control processes are operating effectively. Learning Objectives: To ensure that all company’s assets are fully safeguarded To develop an adequate system of internal control exists to assure the safeguarding of assets. The reliability of data produced by the financial information system, Uneconomic operating practices are detected promptly so based on adequate statistical information in retailing 8

1.9 Facebook Marketing This Facebook Marketing course provides an in-depth Duration: 1 Day and comprehensive introduction to the core essentials of social media marketing. Brief Description: Subject matter experts have specifically structured the Learning Objectives/ curriculum to focus on current trends and best practices Outcomes: in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career. Understand how to align your social media strategy to your overall business objectives Evaluate appropriate channels, content, tools, and techniques for your social media activity Understand the risks of social media and plan effective strategies for online reputation management Develop an influencer marketing to attract influencers and generate online word-of- mouth Measure success of your social media activity 9

1.10 Instagram Marketing Duration 1 Day Brief Description This intensive Instagram Marketing Masterclass provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Subject matter experts have specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career. Learning Understand how to align your social media strategy to objectives/Outcomes your overall business objectives Evaluate appropriate channels, content, tools, and techniques for your social media activity Understand the risks of social media and plan effective strategies for online reputation management Develop an influencer marketing to attract influencers and generate online word-of- mouth Measure success of your social media activity 10

1.11 Video Marketing This Video Marketing courses provides an in-depth and Duration:1 DAY comprehensive introduction to the core essentials of digital marketing. Brief Description Subject matter experts have specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career. Learning Understand how to align your video marketing strategy objectives/Outcomes to your overall business objectives Evaluate appropriate channels, content, tools, and techniques for your video marketing activity Understand the risks of video marketing and plan effective strategies for online reputation management Develop an influencer marketing to attract influencers and generate online word-of- mouth Measure success of your video marketing activity 11

1.12 Finance for Non-Finance Managers Duration: 2 Days Brief Description: Finance for Non-Finance Managers is a two‐day public workshop which aim to provide an overview of the financial knowledge and essentials to assist the line- managers and executives in their daily activities. It is essential to equipping managers with the skill to better manage and control operations. Learning Understanding and Applying Key Financial Terms Objectives/Outcomes: Understand the various types of financial reports Able to differentiate between cash and accrual accounting Identify and analyze important data for decision making Read and interpret annual reports Understand budgets and how it has been prepared. How to deal with financial situations that impact your work and life 12

1.13 Workplace English Communication Duration 2 Days Brief Description: Effective communication is important in all Learning Objectives: organizations. It is all the more necessary to communicate confidentially in English as to provide excellent service to customers in today’s global business environment. Improve the ability to read, speak and understand common conversation in business environment. To develop confidence in using English to communicate To improve the ability to read and understand purpose of varied text in workplace. 1.14 Budgeting and Cost Control Duration: 2 Days Brief Description: In business, budgets provide the organizing framework Learning Objectives: for financial planning and tools for controlling spending. To ensure that spending follows a plan, supports business objectives, stays within preset limits, and does not exceed available funds To determine the income and expenditure profiles for the work; To develop budgets and align with funding; To implement systems to manage income and expenditure. 13

Learning Outcomes: To determine the income and expenditure profiles for the work; To develop budgets and align with funding; To implement systems to manage income and expenditure. 1.15 Computer Hardware Maintenance, Troubleshooting & Microsoft 365 Basics Duration 2Days Brief Description This course covers the fundamentals of Laptop & Computer Hardware and Software and advanced Learning concepts such as Security, Networking, and the objectives/Outcomes responsibilities of an IT professional. Participants will learn about the internal components of a laptop & computer, assemble a computer system, install an Operating System, and troubleshoot using system tools and diagnostic software. In addition to that participants will also learn the basics of MS Word, Excel and PowerPoint. After completing this course, participants will be able to: Describe the components of a computer system, mobile devices and basic security for protecting people, equipment, and environments from accidents, damage, and contamination. Perform installation of operating system, printer and assemble/upgrade a computer system. Apply good communications skills and professional behavior while working with customers. 14

Perform preventive maintenance and advanced troubleshooting. Assess customer needs, analyze possible configurations, and provide solutions or recommendations for hardware, operating systems, networking, and security Create and Save a Basic Words, Excel & PowerPoint Perform basic functions such as graph generation, text formatting and table creation Preparing to Deliver Your Presentation 1.16 SEO-Search Engine Optimization Duration : 2 Days Brief Description The main goal of this workshop is to increase your site visibility at Search Engine. SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. 15

Learning SEO implementation to business objectives/Outcomes Targeted keyword Research for local business On Page and Off Page Optimization Google Webmaster Tools BackLink Strategy 1.17 Intermediate MS PowerPoint Duration: 2 Days Brief Description Microsoft PowerPoint is a presentation software that enables users to create engaging presentations that consist of individual pages, or slides, which may contain text, graphics, sound, movies, hyperlinks, and other objects. PowerPoint enables users to add animation and effects to slideshow elements. Presentations can be printed, displayed, notated, and navigated by the presenter. As a presentation tool PowerPoint can be used to organize and structure your presentations, create a professional and consistent format, provide an illustrative backdrop for the content of your presentation, and animate your slides to give them greater visual impact. Learning Learn and apply the Presentation Concepts, layout objectives/Outcomes structures used in PowerPoint Enter and Format the Text contents 16

Use Slide Master to prepare consistent formatting throughout the slides Insert Pictures and Graphics into slides to make them more engaging 1.18 Advanced MS PowerPoint Microsoft PowerPoint is a presentation software that Duration: 2 Days enables users to create engaging presentations that consist of individual pages, or slides, which may contain Brief Description text, graphics, sound, movies, hyperlinks, and other objects. PowerPoint enables users to add animation and effects to slideshow elements. Presentations can be printed, displayed, notated, and navigated by the presenter. As a presentation tool PowerPoint can be used to organize and structure your presentations, create a professional and consistent format, provide an illustrative backdrop for the content of your presentation, and animate your slides to give them greater visual impact. Learning Prepare engaging diagrams to present the data objectives/Outcomes Create a Multimedia presentation slides using Audio and Video Integrate Microsoft Excel and Microsoft Word into Microsoft PowerPoint Slides 17

Insert Links or Hyperlinks to interactively move around during the Presentation Check and Compare PowerPoint files Be in Full Control during Presentation using Microsoft PowerPoint. 18

2.0 MID RANGE TO LONG COURSES (5 TO 10 DAYS) 2.1 Understanding Retailing Through Applied Statistics Duration 10 Days The unit provides basic and applied statistical Brief Description: techniques that are widely applicable in retail business and commercial organizations. Learning Outcomes: Form strategies based on adequate statistical information in retailing Determine focus of promotional activities in retailing Enumerate and describe a number of consumer demographics in retailing Analyze factors to consider in evaluating retail trading-areas in retailing. 2.2 Customer Management Duration: 10 days Brief Description: This course introduces the customer relations principles, and these cover aspects like understanding of the customer relations industry, knowledge of current trends, ability to interpret those trends, and development of fundamental skills necessary to achieve excellence. Customer relations is the front-line interface with an organization's customers and can influence their decisions to do business with the organization. Effective customer relations strategies begin with understanding internal and external customers' 19

Learning Outcomes: needs, the changing marketplace, and developing effective communication and problem-solving skills. Understanding the importance of customer relations functions to an organization; Gain the professional skills and culture that characterizes good customer relations in both small and large retail organizations; Recognize the challenges faced by organizations in providing outstanding customer experience in a dynamic environment; and Apply interpersonal and problem-solving skills to individual customers to achieve effective customer relationships. 2.3 Financial Management This course introduces various aspects of financial Duration 10 Days management, decision making process and financial Brief Description: analysis skills. Learning Outcomes: Know the key aspects of financial management, financial markets and investment Apply the financial decision-making process Apply tools for analyzing and understanding financial markets 20

2.4 Strategic Management Duration: 10 Days Brief Description: This course covers corporate strategy formulation, Learning Outcomes: implementation, evaluation and also corporate governance. Know concepts and theories related to strategic management Ability to analyze an organization’s internal and external environment using appropriate tools Ability to formulate appropriate various level strategies for business and apply considerations in implementing the chosen strategies Ability to propose solutions to problems related to business strategies 2.5 Logistics Management Logistics management has become increasingly Duration: 10 Days significant in businesses today and has evolved in many Brief Description: ways to become a forefront strategic operations tool that propels business operations to greater heights. This Learning Outcomes: module provides learners with the opportunity to develop an understanding of the logistics process and the various activities that form part of the process. Relate to the concepts of Logistics and Supply Chain Management 21

Understand the importance of logistics to business organizations Prepare the necessary documents and follow the correct government procedures. Be familiar with the key decisions in the process of Sourcing & Procurement 3.0 OTHER COURSES (CUSTOMIZABLE) 3.1 Accounting for Non-Financial Executives 3.2 Bank Reconciliation & Cash Control 3.3 Analysis and Interpretation of Financial Statements 3.4 Costing & Cost Management 22