PowerPoint Presentation

www.colourbox.com

Who I Am http://www.clipartqueen.com

Categories of Colors Neutral Colors Warm Colors Cool Colors (Cunningham & Macrae, 2011; Elliot & Maier, 2007) http://img01.deviantart.net

Categories of Colors • Complementary Colors • Contrasting Colors • Analogous Colors https://upload.wikimedia.org

Color Usage Communication Fashion https://www.payphone.com http://thumbs.dreamstime.com http://www.polyvore.com Photography (Bean, 2006)

Color Meanings by Geographic Location (Akcay, Sable, & Dalgin, 2012) http://ecx.images-amazon.com

Mood/ Emotion/ Perception/Memory & Geuens, 2004) (Brengman https://s-media-cache-ak0.pinimg.com https://s-media-cache-ak0.pinimg.com

Shopper Behavior In-Store Online Order Now https://s-media-cache-ak0.pinimg.com http://image.shutterstock.com (Akcay, Dalgin, & Bhatnagar, 2011)

Research Questions Which colors occur most often as the dominant colors of advertisements? Is there a trend among dominant colors of advertisements based on season? http://kira-scrap.ru

Sample http://img2.timeinc.net

Instruments Glamour Black Brown Blue Gray Yellow Red Green Orange White Violet B&W Other Total January 0 February 0 May 0 June 0 July 0 August 0 October 0 November 0 Total 0 0 0 0 0 0 0 0 0 0 0 0 0 https://www.weddinglds.com

Procedure

People StyleWatch Results People StyleWatch Black Brown Blue Gray Yellow Red Green Orange White Violet B&W Other Total Winter January 6 7 5 3 5 14 2 4 5 51 February 6 8 4 3 1 3 1 8 1 3 38 Spring May 7 6 6 5 1 3 14 5 4 1 52 June 3 5 3 6 1 2 4 1 13 1 6 45 Summer July 4 3 1 1 2 1 3 3 1 1 20 August 4 11 1 3 1 2 1 14 4 1 42 Fall October 11 14 8 4 1 2 1 2 16 2 4 5 70 November 3 5 3 2 3 1 7 24 Total 44 59 31 27 3 16 14 9 89 12 17 21 342

Teen Vogue Results Teen Vogue Black Brown Blue Gray Yellow Red Green Orange White Violet B&W Other Total Winter January 7 3 3 8 2 10 3 4 40 February 2 1 2 3 1 3 1 13 Spring May 7 2 7 2 1 1 2 11 1 7 41 June 2 2 4 2 3 1 14 Summer July 5 2 1 3 4 1 8 24 August 5 1 4 7 1 1 2 11 1 5 38 October 3 4 2 1 1 1 2 14 Fall November 1 1 1 1 4 2 2 1 1 14 Total 32 13 21 23 3 8 13 0 43 13 1 28 198

Glamour Results Glamour Black Brown Blue Gray Yellow Red Green Orange White Violet B&W Other Total Winter January 2 4 2 2 1 6 1 1 1 20 February 4 4 1 5 8 2 1 25 Spring May 13 6 12 17 2 1 5 10 3 2 16 87 June 3 1 1 1 4 3 1 1 3 18 Summer July 2 1 1 2 3 1 2 12 August 7 1 4 1 2 1 1 7 3 1 1 29 October 4 4 1 6 2 2 1 2 6 3 2 33 Fall November 1 6 3 1 6 2 1 2 22 Total 33 29 25 32 2 7 15 2 45 19 9 28 246

Overall Results

Discussion Winter Winter Spring Spring No Seasonal Trend Summer Summer Fall Fall

Limitations http://2.bp.blogspot.com http://2.bp.blogspot.com

Further Research http://www.gotceleb.com http://cdni.condenast.co http://celebmafia.com http://mapsof.net http://merashopkeeper.com http://scene7.targetimg1.com http://images-its.chemistdirect.co.uk