Get Consumer Behavior Marketing Assignment Help

By James Jon – July 10, 2019

Consumer Behaviour is the study which describes how people make decisions in the marketplace for buying products and services. For marketing, consumer behaviour is a crucial element for making various strategies.

The consumer behaviour basically analyses the psychological, physical and social actions of the consumers.

For understanding the effects of consumer behaviour on marketing first it is important to understand its factors. Lorem Ipsum Dolor

Three major factors that affect consumer behaviour are: 1. 3. Social Psychological Factors Factors 2. Physical Factors

These factors include the social environment, family, communities, group, etc. The social factors have a great impact on the purchasing behaviour of the consumers in the marketplace.

These are the factors influence the buying decision on the basis of age, economic condition and occupation. It also includes habits, interest, opinions of that person. The personal factors are the most influential on consumer behaviour.

Every consumer has their own unique thought process. This factor includes perception, motivation, and beliefs of the consumer. It is important for marketers to pay close attention to psychological factors.

There are several ways to study consumer behaviour. Some of the most common ways are to do this task is through surveys, point-of- sale, etc.

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