Cherry Tree Hill Southern Hocus Pocus South Gartelmann Gartelmann StephanieHighlands Riesling 2011 Australia Semillon Jessica Hunter Valley Hunter Valley Verdelho Sauvignon Blanc 2011 Verdelho 2012 Semillon 2012Interesting Alsatian style. A Subtle lemon/hay-like nose A powerful fruit-driven style Prominent varietal bouquetcomplex nose with a suggestion with some tropical complexity with fresh tropical aromas, with and lifted, aromatic fruit-of oak. Lovely palate texture on the spicy palate. $7.99 delightful hints of honeysuckle driven palate. Good regionaland structured with spicy, and figs. Palate is bursting with characters. $20lemon flavours. A different take, Ramco Wine Group lovely, lively, fruit flavour intensitysaid one judge. 5+ $20 Ph: (08) 8541 9115 and excellent acidity. $20 Gartelmann Hunter Estate E-mail: [email protected] Ph: +61 2 4930 7113CherryTree Hill Web: www.ramcowinegroup.com Gartelmann Hunter Estate E-mail: [email protected]: (02) 8217 1409 Ph: +61 2 4930 7113 Web: www.gartelmann.com.auWeb: www.cherrytreehill.com.au/ E-mail: [email protected] Web: www.gartelmann.com.au Fourteen outstanding wines Cellar door open daily, website open 24/7 701 lovedale road lovedale hunter valley p 02 4930 7113 w gartelmann.com.au The Wine & Spirit INSIDER 151
TOP 40Harlequin Margaret River Flying High Margaret Hummingbird Series Two RiversChardonnay 2011 River Semillon Sauvignon Margaret River Semillon Stones Throw Hunter Blanc 2011 Sauvignon Blanc 2012 Valley Semillon 2012Bright and pretty with lightly Lean, citrus nose withcandied, citrus blossom elements An austere, crisp, dry white Excellent, flavoursome delicate, floral notes. Attractivelayered with soft, creamy, melon style with plenty of potential. varietal with great combo combination of preservedcharacters. $17.99 Some gooseberry/passionfruit of herbaceous/tropical fruit lemon and fresh lime flavours notes. 5+ $17.99 characters perfectly balanced on a lovely, long, crisp palateBrygon Reserve Wines by the acid. $17.99 with bright, clean acidity. $16Ph: 0419 865 556 Brygon Reserve WinesE-mail: dean@ Ph: 0419 865 556) Brygon Reserve Wines Two Riversbrygonreservewines.com.au E-mail: dean@ Ph: 0419 865 556 Ph: (02) 6547 2556Web: www.brygonreservewines.com.au brygonreservewines.com.au E-mail: dean@ E-mail: [email protected] Web: www.brygonreservewines.com.au brygonreservewines.com.au Web: www.tworiverswines.com.au Web: www.brygonreservewines.com.au152 The Wine & Spirit INSIDER
Two Rivers Waterhouse Range Henry's Drive Pillar Box Saint Clair Family EstateHidden Hive Hunter Valley Vineyards Governor Robe Red Padthaway Shiraz Vicar's Choice MarlboroughVerdelho 2011 Selection Robe Merlot 2006 Cabernet Sauvignon Pinot Noir 2011Firm and fruity with complex Tarry, earthy notes developing Merlot 2010 A well-made wine with somefruit nose showing touches of on the nose and soft, sweet, Inky red colour, a briary, gamey gamey/stalky, strawberry aromasspices and honeysuckle, with blackberry palate. Good nose and a warm, ripe fruit and rich, flavoursome palate withsimilar characters on the crisp drinking now. $18 palate. $16.99 savoury tannins. $22.50 NZand very refreshing palate thatlingers on. $16 Waterhouse Range Vineyard/ Henry's Drive Vignerons Saint Clair Family Vineyards Governor Robe Ph: (08) 8132 1048 Ph: +64 3 578 8695Two Rivers Ph: (08) 8768 2190 E-mail: [email protected] E-mail: [email protected]: (02) 6547 2556 E-mail: [email protected] Web: www.henrysdrive.com Web: www.saintclair.co.nzE-mail: [email protected] Web: www.governorrobe.com.auWeb: www.tworiverswines.com.au The Wine & Spirit INSIDER 153
TOP 40Mt Monster Mt Monster Limestone Jip Jip Rocks Padthaway Jip Jip Rocks PadthawayThe Highland White 2009 Coast Shiraz 2010 Shiraz Cabernet 2010 Shiraz 2010Candied pear aromas with Strong, leathery, smallgoods Very woody wine. Good Looking advanced for its agedeveloped toasty notes and aromas and confectionery, persistence of spicy dark and has plenty of ripe, sweet,interesting lime palate. $15.95 sweet, black fruit flavours. fruit underneath. Hot on the plum fruit and spicy, peppery/ Overt oak. $15.95 finish. $19.95 savoury characters. $19.95Morambro Creek Wines/ Morambro Creek Wines/ Morambro Creek Wines/ Morambro Creek Wines/Jip Jip Rocks/Mt Monster Jip Jip Rocks/Mt Monster Jip Jip Rocks/Mt Monster Jip Jip Rocks/Mt MonsterPh: (08) 8723 1065 Ph: (08) 8723 1065 Ph: (08) 8723 1065 Ph: (08) 8723 1065E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] E-mail: [email protected]: www.morambrocreek.com.au Web: www.morambrocreek.com.au Web: www.morambrocreek.com.au Web: www.morambrocreek.com.auwww.mtmonster.com.au www.mtmonster.com.au www.mtmonster.com.au www.mtmonster.com.auwww.jipjiprocks.com.au www.jipjiprocks.com.au www.jipjiprocks.com.au www.jipjiprocks.com.au Family Owned, Estate Grown, Handcrafted Wines. www.morambrocreek.com.au154 The Wine & Spirit INSIDER
Main Divide Main Divide Waipara Main Divide Canterbury Main Divide Waipara ValleyWaipara Valley Valley Riesling 2010 Pinot Noir 2010 Merlot Cabernet 2009Sauvignon Blanc 2011 From Pegasus Bay, this slightly Rich cherry nose - some toast From Pegasus Bay, this is anSweet-fruited, tropical fruit- spritzig wine is great value. and mint. Palate has impressive easy-drinking blend of merlotflavoured wine with lifted thiols Crisp and lively, it’s a medium weight and powerful fruit with a (50 per cent) and cabernet(noted by two judges), strong style with lemon, lime, orange hot finish. 5+ $19.95 NZ sauvignon (40 per cent), withyet delicate, passionfruit-like peel and passionfruit flavours splashes of malbec and cabernetflavours that linger well and a showing excellent harmony Pegasus Bay Winery franc. Full-coloured, it hascreamy-smooth finish. From and depth. $19.95 Ph: +64 3 314 6869 generous, green-edged flavours,Pegasus Bay. $19.95 E-mail: [email protected] fresh, plummy and spicy. $20 Pegasus Bay Winery Web: www.pegasusbay.comPegasus Bay Winery Ph: +64 3 314 6869 Pegasus Bay WineryPh: +64 3 314 6869 E-mail: [email protected] Ph: +64 3 314 6869E-mail: [email protected] Web: www.pegasusbay.com E-mail: [email protected]: www.pegasusbay.com Web: www.pegasusbay.com The Wine & Spirit INSIDER 155
TOP 40Tidswell Wines Heathfield Tidswell Wines Hereford Central Victoria Mirabella Shiraz 2009Ridge Cabernet Rosé 2012 Caves Road Shiraz 2010 Heathcote Shiraz 2010 Developing savoury wine with dark berry fruit and resinousSmells of red currants and Jammy, blackberry fruit Smells like cloves with quite oak complexity. Drink now. $17citrus with confectionery, bouquet with hints of Asian- a peppery character. Palatesweet berry flavours. Good like spicy characters. Strong, is big and round and complex Mirabella Vineyardsacid level. $19 peppery notes on the sweet, with reasonable varietal flavour Ph: 0404 531 512 seamless palate. Time! $15.50 length. 3-5 $15 E-mail: [email protected] Web: www.mirabellavineyards.comTidswell Wines Tidswell Wines JFJ WinePh: (08) 8363 5800 Ph: (08) 8363 5800 Ph: 0408 474 833E-mail: [email protected] E-mail: [email protected] E-mail: [email protected]: www.tidswellwines.com.au Web: www.tidswellwines.com.au156 The Wine & Spirit INSIDER
Random Shot Padthaway Random Shot Padthaway Farmer's Leap Padthaway Farmer's Leap PadthawayCabernet Sauvignon 2010 Shiraz Cabernet 2008 Shiraz 2010 Shiraz 2008Earthy, cassis nose and good up- Smells of smallgoods with a Gamey nose with a bitumen-like A firm, grippy, tannic stylefront, sweet, blackberry flavours hint of mint. Lovely persistence character and a dense peaty with a gamey, minty bouquet.with savoury notes. $16 of sweet fruit flavours. A touch palate with good tannins. $20 Similar characters on the palate tarry. Leathery complexity. $16 and quite a hot finish.$20Farmer's Leap Farmer's LeapPh: (08) 8765 6007 Farmer's Leap Ph: (08) 8765 6007 Farmer's LeapE-mail: [email protected] Ph: (08) 8765 6007 E-mail: [email protected] Ph: (08) 8765 6007Web: www.farmersleap.com E-mail: [email protected] Web: www.farmersleap.com E-mail: [email protected] Web: www.farmersleap.com Web: www.farmersleap.comT 08-87656 [email protected], South Australia The Wine & Spirit INSIDER 157
Another fine vintage of Marlborough varieties have passed our rigorous tests of character and are available for your pleasure. Australian Distributors: Bacchus Wine Merchant (NSW, QLD, ACT & VIC) www.bacchuswinemerchant.com.au Decant Wines Pty Ltd (SA) Terra Wines (WA) www.terrawines.com.au www.spyvalleywine.co.nz/contact/distributors for other countries.www.spyvalleywine.co.nz
theVixen ultimate party escortSp-eWPtchiaaRltTI’orsNOBasetnaPeEFOneloeqaHEoSrsTurf@lS0iyTOroT8enhSAwTLlca8yioTInlE3Ofn$OeE5tt5shSaG7tN0ecatHtR9speAPt2e.aOeAcLrn7toebdPTm7roa.JtHratdaluecYrkastoen! For more information about our effervescent Vixen, please visit her website, where she and her madams will help you with your every desire... McLAREN VALE, SOUTH AUSTRALIA | T (08) 8557 0000 | WWW.FOXCREEKWINES.COM Temptation Resistant Wine Cellaring Your wine is a valuable asset, too important to risk being ruined by poor storage • Climate Controlled • 6 Cases up to Hundreds • 7 Day Access • No Handling Fees • Alarmed & CCTV • No Access Charges with Digital Recording • No Fixed Contracts • Conveniently Located Sydney - Artarmon, Brookvale, Camperdown, Chatswood, Rozelle, Waterloo Melbourne - Abbotsford, Huntingdale, Ivanhoe, Port Melbourne New Zealand - Mt Eden Adelaide - Thebarton Brisbane - Milton, Newstead, West End www.kss.com.au AUS 1800 658 855 NZ 0800 533 748 www.kennards.co.nz November/December 2012 W I N E S TAT E 159
contact detailsCHAMPAGNE & SPARKLING Leconfield Wines Pty Ltd/ Borrodell on the Mount Leconfield Wines Pty Ltd/ Richard Hamilton Ph: (02) 63653425 Richard HamiltonBlue Pyrenees Estate Ph: (08) 8323 8830 E-mail: [email protected] Ph: (08) 8323 8830Ph: (03) 5465 1111 E-mail: [email protected] Web: www.borrodell.com.au E-mail: [email protected]: [email protected] Web: www.leconfieldwines.com Web: www.leconfieldwines.comWeb: www.bluepyrenees.com.au Brown Brothers Majella Ph: (03) 5720 5467 Make Wines AustraliaBorrodell on the Mount Ph: (08) 8736 3055 E-mail: [email protected] Ph: (08) 8182 1866Ph: (02) 63653425 E-mail: [email protected] Web: www.brownbrothers.com.au E-mail: [email protected]: [email protected] Web: www.majellawines.com.au Web: www.vok.com.auWeb: www.borrodell.com.au Elephant Hill Padthaway Estate Ph: +64 6 873 0400 Mirabella VineyardsBrown Brothers Ph: (08) 8765 5235 E-mail: [email protected] Ph: 0404 531 512Ph: (03) 5720 5467 E-mail: [email protected] Web: www.elephanthill.co.nz E-mail: [email protected]: [email protected] Web: www.padthawayestate.com Web: www.mirabellavineyards.comWeb: www.brownbrothers.com.au Endeavour Vineyards/Catalina Sounds Raidis Estate Ph: +64 3 579 6148 Morambro Creek Wines/Jip Jip Rocks/Burch Family Wines Ph: (08) 8737 2966 E-mail: [email protected] Mt MonsterPh: (08) 9336 9630 E-mail: [email protected] Web: www.catalinasounds.co.nz Ph: (08) 8723 1065Web: www.burchfamilywines.com.au Web: www.raidis.com.au E-mail: [email protected] Greylands Ridge Vineyard Web: www.morambrocreek.com.auChampagne Connection Zema Estate Ph: (03) 448 9171 www.mtmonster.com.auE-mail: [email protected] Ph: (08) 8736 3219 E-mail: [email protected] www.jipjiprocks.com.auWeb: www.champagneconnection.com.au E-mail: [email protected] Web: www.zema.com.au Lawson’s Dry Hills Padthaway EstateChampagne Tendil & Lombardi Ph: +64 3 578 7674 Ph: (08) 8765 5235Ph: +33 6 11 11 63 31 NEW RELEASES E-mail: [email protected] E-mail: [email protected]: www.tendiletlombardi.com Web: www.lawsonsdryhills.co.nz Web: www.padthawayestate.com Brygon Reserve WinesGallagher Wines Ph: 0419 865 556 Mud House Wines Pegasus Bay WineryPh: (02) 6227 0555 E-mail: [email protected] Ph: +64 3 520 6011 Ph: +64 3 314 6869E-mail: [email protected] Web: www.brygonreservewines.com.au E-mail: [email protected] E-mail: [email protected]: www.gallagherwines.com.au Web: www.mudhouse.co.nz Web: www.pegasusbay.com Cherry Tree HillGhost Rock Vineyard Ph: (02) 8217 1409 Paul Conti Raidis EstatePh: (03) 6428 4005 E-mail: [email protected] Ph: (08) 9409 9160 Ph: (08) 8737 2966E-mail: [email protected] Web: www.cherrytreehill.com.au E-mail: [email protected] E-mail: [email protected]: www.ghostrock.com.au Web: www.paulcontiwines.com.au Web: www.raidis.com.au Clover HillMount William Winery Ph: 0437 394 637 Rockburn Wines Ltd Ramco Wine GroupPh: (03) 5429 1595 E-mail: [email protected] Ph: +64 3 445 0555 Ph: (08) 8541 9115E-mail: [email protected] Web: www.cloverhillwines.com.au E-mail: [email protected] E-mail: [email protected]: www.mtwilliamwinery.com.au Web: www.rockburn.co.nz Web: www.ramcowinegroup.com Distilleria BottegaPadthaway Estate E-mail: [email protected] Saint Clair Family Vineyards Saint Clair Family VineyardsPh: (08) 8765 5235 Ph: +64 3 578 8695 Ph: +64 3 578 8695E-mail: [email protected] Graham Stevens Wines E-mail: [email protected] E-mail: [email protected]: www.padthawayestate.com Ph: (08) 8383 0997 Web: www.saintclair.co.nz Web: www.saintclair.co.nz Web: www.grahamstevenswines.com.auQuartz Reef Surveyor Thomson Wines Ltd Sam Miranda King ValleyPh: +64 (3) 445 3084 Hippocampus Memorable Drinks Ph: +64 3 445 4912 Ph: (03) 5727 3888E-mail: [email protected] Ph: 0458 800 181 E-mail: [email protected] E-mail: [email protected]: www.quartzreef.co.nz Web: www.stormflower.com.au Web: www.surveyorthomson.co.nz Web: www.sammiranda.com.auSam Miranda King Valley Lavina Wines Wither Hills Vineyard Ltd/Lion Taylors Wines Pty LtdPh: (03) 5727 3888 Ph: (08) 8383 0928 Ph: +64 3 520 8270 Ph: (08) 8849 1151E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] E-mail: [email protected]: www.sammiranda.com.au Web: www.lavinawines.com.au Web: www.witherhills.co.nz Web: www.taylorswines.com.auScarpantoni Estate Wines Peter Lehmann Wines Limited Woollaston Estates Tidswell WinesPh: (08) 8383 0186 Ph: (08) 8563 2500 Ph: +64 3 543 2817 Ph: (08) 8363 5800E-mail: [email protected] E-mail: malcolm.stopp@ E-mail: [email protected] E-mail: [email protected]: www.scarpantoni-wines.com.au peterlehmannwines.com Web: www.woolaston.co.nz Web: www.tidswellwines.com.au Web: www.peterlehmannwines.com.auTreasury Wine Estates Limited TOP 40 Two RiversPh: (08) 8568 7318 NORTH EAST VICTORIA Ph: (02) 6547 2556E-mail: jacqui.bell@ Brygon Reserve Wines E-mail: [email protected] Auldstone Cellars Ph: 0419 865 556 Web: www.tworiverswines.com.auWeb: www.tweglobal.com Ph: (03) 5766 2237 E-mail: [email protected] E-mail: [email protected] Web: www.brygonreservewines.com.au Waterhouse Range Vineyard/Wither Hills Vineyard Ltd/Lion Web: www.auldstone.com.au Governor RobePh: +64 3 520 8270 By the Bottle Pty Ltd Ph: (08) 8768 2190E-mail: [email protected] Brown Brothers Ph: (03) 9787 7513 E-mail: [email protected]: www.witherhills.co.nz Ph: (03_ 5720 5467 E-mail: [email protected] Web: www.governorrobe E-mail: [email protected] VALLEY Web: www.brownbrothers.com.au Cherry Tree Hill Wither Hills Vineyard Ltd/Lion Ph: (02) 8217 1409 Ph: +64 3 520 8270Bimbadgen Estate Bull Paddock Wines E-mail: [email protected] E-mail: [email protected]: (02) 4998 4600 Ph: (02) 6032 7556 Web: www.cherrytreehill.com.au Web: www.witherhills.co.nzE-mail: [email protected] E-mail: [email protected]: www.bimbadgen.com.au Web: www.bullpaddockwines.com.au Farmer’s Leap CANTERBURY & Ph: (08) 8765 6007 CENTRAL OTAGO, NZErnest Hill Treasury Wine Estates Limited E-mail: [email protected]: (02) 4991 4418 Ph: (08) 8568 7318 Web: www.farmersleap.com Wild Earth WinesE-mail: [email protected] E-mail: jacqui.bell@ Ph: +64 9 360 0506Web: www.ernesthillwines.com.au treasurywineestates.com Gartelmann Hunter Estate E-mail: [email protected] Web: www.tweglobal.com Ph: +61 2 4930 7113 Web: www.wildearthwines.co.nzTamburlaine Organic Wines E-mail: [email protected]: (02) 4998 7570 PINOT NOIR Web: www.gartelmann.com.au MICHAEL COOPER’SE-mail: [email protected] RECENT RELEASESWeb: www.mywinery.com Bespoke Wines Henry’s Drive Vignerons Ph: (02)7 645 2240 Ph: (08) 8132 1048 Mud House WinesLIMESTONE COAST Web: www.bespokewines.co.nz E-mail: [email protected] Ph: +64 3 520 6011 Web: www.henrysdrive.com E-mail: [email protected] Wines Pty Ltd Bimbadgen Estate Web: www.mudhouse.co.nzPh: (08) 8737 3222 Ph: (02) 4998 4600 JFJ WineE-mail: [email protected] E-mail: [email protected] Ph: 0408 474 833 Saint Clair Family VineyardsWeb: www.koonara.com Web: www.bimbadgen.com.au E-mail: [email protected] Ph: +64 3 578 8695 E-mail: [email protected] Web: www.saintclair.co.nz160 W I N E S TAT E November/December 2012
CORRECTION In Winestate September/ October 2012 issue (page 63) the Wolf Blass Platinum Label Shiraz 2009 has the wrong bottle image. The correct bottle image is shown here.We enhance sellers. Whether you sell products or services, labour or ideas, DW can help you rise higher. • Recognised by Best Lawyers Australia • Noted in Doyle’s Guide to the Australian Legal Profession • Franchising Council of Australia Supplier of the Year 2009, 2010 • Full commercial service Australia-wide. Tastings at: www.donaldsonwalsh.com.au Kings Chambers | 320 King William Street Adelaide SA 5000 p: 08 8410 2555 | www.donaldsonwalsh.com.auWINESTATEINDEPENDENTTRADE MISSIONSCost effective InternationalSales Missions - Suitable foryour Annual EDG spend.Our independent trade missionstarget the top tier of the winemarket at a very cost effective price.To discuss your participation contactPeter Jackson +61 457 834 880or [email protected] November/December 2012 W I N E S TAT E 161
aftertaste Gen-Y ‘neELISABETH KINGMAKING MOVES ON THE MILLENNIALSCATCH ‘EM while they’re young is a marketing According to Stephen Brauer, the former lack of interest in so-called “mommy wines”. Asstrategypopularinalmostevery industry.The head of TWE’s stand alone US business: most US wine merchants discovered, womenwine business is no exception. Not that trying “This launch was particularly important to us bought wines call Mommy’s Time Out and Littleto increase sales to young people is anything because the women behind its inception are Black Dress only as a joke.new. “Party pop” and sweeter-than-normal among the most curious and influential in thebottlings were the vinous drops of choice for industry right now. We want to make sure they Young men haven’t escaped scrutiny,Baby Boomers more than 30 years ago and feel inspired to explore and are rewarded with either. Following a Nielsen report that today’sthe idea wasn’t novel then. a small but exciting indulgence”. To be honest, young men are drinking 7 per cent more it was a pretty good effort. The labels were wine than their Gen X predecessors did at Generation X adults, now in their mid-30s stylish for wines costing between $US9.99 the same age – 20 per cent compared to 13and early 40s, are established wine drinkers. and $US12.99. The ad copy was also spot- per cent - there’s also been an upsurge inSo now it’s the turn of Gen Y or Millennials, as on in mimicking the conspiratorial tone of hyper-masculine wine names. In Canada youthey are also called, to attract the attention young women’s magazines and blogs. But can buy a wine called Bordello from Britishof the major wine companies. According to the overall feeling of trying too hard to “appeal Columbia’s Dirty Laundry winery. The labela report from Mintel, the global research to the ladies” that has dogged many similar is decorated with images of sexual high jinksagency, wine-drinking starts to increase campaigns in the past was very evident. and each purchase comes with a magnifyingfrom the age of 21 and rises steadily to the glass for those who want to take a closermid-30s. If you haven’t captured anyone by In spite of the “first-ever” claim, TWE wasn’t look. And Wildass Riesling is just one of thethen they are a dyed-in-the-wool spirits or alone in its girly-marketing attempt in the US. offerings from the winery of the same namebeer drinker or a teetotaller. Skinnygirl, a drinks brand fronted by Bethenny in Ontario. But the gold medal goes to TWE Frankel of The Real Housewives of New York when it comes to wines with a testosterone- Twenty-somethings are far more City TV fame, also launched three “guilt-free fuelled “nose”. The Sledgehammer brandsophisticated today, says Mintel, which is wines” - a red, white and rose. The Middle is advertised as being “best with women,music to the ears of wine marketers. They Sister brand also adopted a flirty lifestyle video games, football and bar closing”. Theare far more likely to drink at wine bars than approach by offering 10 wines whose names incredibly funny website and promotionalprevious generations and also feel more sound as if they could double for nail polish material even offers advice on how to enjoycomfortable spending more money on a monickers - Drama Queen (pinot grigio), wine like a real man - grip the glass stembottle of wine for special occasions. The Smarty Pants (chardonnay) and Rebel Red ( with your fist, never sip and how to open aglobal market leader in targeting the Trophy a red blend). According to Mary Ann Vangrin, bottle of wine using a sneaker.Generation, yet another popular label for the one of the brand’s partners: “Women don’tage group, is Treasury Wine Estates (TWE). want wine that bites back. They like ripe, Yet one of the most interesting thingsThe re-branded global wine business of the fruit-forward wines without a lot of tannin and to come out of the effort to reach out toFoster’s Group has done an amazing job oak”. It’s a widely held view, too, confirmed young men and women was how little somein revitalising its US brand portfolio with by Middle Sister’s 115,000 Facebook fans. behaviours changed. In an effort to pleasewell-timed initiatives. Earlier this year, the the researchers, 80 per cent of young womencompany garnered blanket publicity when it The amount of research that went into each in the Mintel focus groups claimed that theylaunched the Be Collection in the US, billed marketingeffortwascommendable.TWEeven were interested in female-marketed winesas the first-ever range of wines aimed at sentresearchersintoyoungwomen’shomesto even though there has been no evidenceMillennial women. With ads that looked a quiz them about their lifestyles, buying habits at counter to back up the responses. Younglot like fashion and beauty spreads, albeit and general attitudes to wine. But the one men were more truthful, with only 19 per centwith a wine bottle occupying a prominent thing that seems to have been overlooked is saying they were interested in “manly” wines.position, four varietals hit American stores: the marketing wisdom that it’s OK to target a The elephant-in-the-room with MillennialsPink Moscato, Fresh Chadonnay, Bright specific market segment, provided that you when it comes to marketing any product isPinot Grigio and Radiant Riesling. The aren’t too blatant about it. A major example of that both sexes are the most media-savvyreason for the adjective overload? To match how relying on data too much can lead wine generation ever and if something bombsthe many moods of young women. companies down the wrong path has been the they quickly know about it.next issue: The one you’ve been waiting for - our Annual Wine of the Year Awards! Some surprising results this year from over 11,000 tasted throughout 2012. Plus, Riesling, Sauvignon Blanc & Blends, Pinot Gris/Grigio, Queensland and New Releases.162 W I N E S TAT E November/December 2012
It’s all about innovationAmcor GlassFor more information contactAmcor Glass Customer ServicePh (08) 8521 [email protected]
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