PEOPLESCOMPANY.COM FILLMORE COUNTY, NEBRASKA GEWECKE & TEG PROPERTIES LLC FARM 165.7 GROSS ACRES M/L - SECTION 19, FRANKLIN TOWNSHIP 12119 STRATFORD DRIVE, STE B CLIVE, IA 50325 855.800.LAND MARKETING PROPOSAL DECEMBER 15, 2020
COVER LETTER ......................................................................................... 3 PROPERTY INFORMATION .................................................................... 4 COMPARABLE SALES ............................................................................ 11 MARKETING ADVANTAGES ................................................................. 16 SALE DETAILS & TIMELINE .................................................................. 41 TABLE OF CONTENTS If you are viewing the interactive proposal, click on any of the highlighted interactive components to view videos, links, and more.
PEOPLESCOMPANY.COM December 15, 2020 Dear Aaron Bott, and Decision Makers of the Gewecke/Thomas R & TEG Properties LLC, Thank you for the opportunity to submit a proposal for the 165.7 gross acres m/l located in Filmore County, as well as Peoples Company marketing advantages, our recommended sale details, and timeline of events. Included in the property information are soil maps for the farmland along with some drone photography for your family s farm. We would suggest marketing the property through a traditional auction setting ’ with a defined timeline of events for the farm to close in the spring of 2021. The Marketing Advantages section covers a multitude of areas in our strategy that differentiate our company from the competition. A few of the highlights include our institutional investor relationships, online and social media presence, and our diligent, team based approach. - Peoples Company employs a network of real estate appraisal professionals and consultants throughout the country ready to provide our clients with an accurate property valuation. Our market knowledge coupled with our team s comprehensive strategy will ensure maximum exposure and a larger buyer pool ’ for your land. In the Sale Details section you will find our bullet pointed marketing plan, timeline, fees and pricing - information. Peoples Company s history and footprint can be found towards the end of this document. ’ We would like to thank you for the opportunity to submit our comprehensive marketing proposal for your family s farm and look forward to working with you. ’ Sincerely, Jeff Post & Nic Smith Phone: (402) 517 7254 - (402) 210 4194 - Email: [email protected] [email protected] 12119 STRATFORD DRIVE, STE B CLIVE, IA 50325 855.800.LAND
PROPERTY INFORMATION PEOPLES COMPANY MARKETING PROPOSAL
5 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | PROPERTY INFORMATION TABLE OF CONTENTS Fillmore County, Nebraska Purpose & Method of Sale To maximize the sale price of 165.7 acres m/l located in Fillmore County, Nebraska we would utilize the services of our land marketing division to present the property to investors, land speculators, adjoining landowners and 1031 exchange buyers across the country. As outlined in the cover letter, we would propose marketing your property through a traditional auction setting, but are flexible to determine the best outcome and timeline for your family’s specific decisions. GEWECKE & TEG PROPERTIES LLC FARM
6 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | PROPERTY INFORMATION TABLE OF CONTENTS GEWECKE & TEG PROPERTIES LLC FARM | GOOGLE CLOSE 165.7 ACRES M/L
7 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | PROPERTY INFORMATION TABLE OF CONTENTS GEWECKE & TEG PROPERTIES LLC FARM | GOOGLE FAR 165.7 ACRES M/L
8 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | PROPERTY INFORMATION TABLE OF CONTENTS Maps provided by AgriData, Inc. Acre figures and field boundaries have not been verified and are subject to change. State: Nebraska County: Fillmore Township: Franklin Location 19-5N-1W Total Acres: 165.07 NCCPI: 62.3 Annual Taxes: $7,107.28 GEWECKE & TEG PROPERTIES LLC FARM | FSA AERIAL MAP
9 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | PROPERTY INFORMATION TABLE OF CONTENTS GEWECKE & TEG PROPERTIES LLC FARM | TOTAL SOILS MAP Maps provided by AgriData, Inc. Acre figures and field boundaries have not been verified and are subject to change.
10 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | PROPERTY INFORMATION TABLE OF CONTENTS GEWECKE & TEG PROPERTIES LLC FARM | PLAT MAP
COMPARABLE SALES PEOPLES COMPANY MARKETING PROPOSAL
12 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | COMPARABLE SALES TABLE OF CONTENTS After looking at the comparable farmland sales in the area, we have found a range between $8,014 to $8,600 per acre. COMPARABLE SALES MAP
13 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | COMPARABLE SALES TABLE OF CONTENTS COMPARABLE #1 | FILLMORE COUNTY Sale Date: 3/7/2019 Sale Price: $1,376,000 Per Acre: $8,600 Total Acres: 160 NCCPI: 63.0 C O MPARABLE S ALES
14 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | COMPARABLE SALES TABLE OF CONTENTS COMPARABLE #2 | FILLMORE COUNTY Sale Date: 1/7/2019 Sale Price: $1,300,000 Per Acre: $8,014 Total Acres: 162.2 NCCPI: 62.8 C O MPARABLE S ALES
15 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | COMPARABLE SALES TABLE OF CONTENTS COMPARABLE #3 | FILLMORE COUNTY Sale Date: 2/6/2019 Sale Price: $1,279,000 Per Acre: $8,019 Total Acres: 159.5 NCCPI: 61.9 C O MPARABLE S ALES
MARKETING ADVANTAGES PEOPLES COMPANY MARKETING PROPOSAL
17 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS TEAM MEMBERS INCLUDE: Listing Agent - Jeff Post and Nic Smith will be the listing agents and serve as the primary point of contact, coordinate and oversee the various marketing, scheduling, and closing activities to ensure an effective and efficient sale. Graphic Design - Our in-house design team of Chase Rupiper, Allie Schoeppner, and Jenna Beuning will design and supervise all print and digital advertising. Marketing Specialist and Drone Pilot - Eric Geiger will ensure professional-grade aerial photography and act in a support capacity for back-end operations. CONSULT WITH DIVERSE GROUP OF INDUSTRY EXPERTS: We have formed impactful relationships with agricultural experts in every facet of the industry. Below is just an example of some of the expert resources our team may consult with on your project. Dan O’Neill has more than 30 years of experience managing ag loan portfolios. Dan was the Managing Director of MetLife’s ag loan portfolio where he oversaw more than $13 billion of ag assets. Dan is a Farm Foundation Round Table member and has served on several boards including the Navajo Agricultural Products Industry and MetWest Agribusiness. Dan has formed solid relationships with all major players in the industry and has extensive knowledge of larger deals throughout the country. Bruce Sherrick is the Managing Partner of iFAR (integrated Financial Analytics and Research), Fruin Professor of Farmland Economics, and Director of TIAA Center for Farmland Research at the University of Illinois. Bruce also serves on the Board of Directors of Farmer Mac and is an Advisor to Granular. Bruce is widely known throughout the industry as a National Farmland Expert. TEAM APPROACH Our highly organized team works in collaboration with one another on each – aspect of the sale to ensure a comprehensive marketing approach and smooth closing process.
18 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS MOBILE APP & ONLINE BIDDING We have launched our versatile mobile app which gives buyers the ability to bid and follow auctions in real-time from their mobile device. Powered by BidWrangler, this mobile auction bidding tool is available from the Apple App Store and/or the Google Play Store. Our app is an innovative solution for buyers who are unable to be in attendance on auction day. The app is interactive, so individuals can follow the auction as it unfolds with instantaneous updates. The mobile app is greatly beneficial for Sellers as it increases the buyer pool since buyers no longer need to be physically present on the auction day and can bid from anywhere in the world. Click below to download the Peoples Company mobile app. BID NOW!
19 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS PEOPLES COMPANY WEBSITE We are currently averaging over 15,000 unique visitors and over 140,000 hits to PeoplesCompany.com each month. Our industry-leading website includes downloadable FSA maps, soils maps, plat maps and aerial photography of our land listings and traditional / online auctions.
20 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS Our marketing department and graphic designers allow us to create professional, customized marketing videos allowing us to show of the unique characteristics your property has to offer the market. Drone videos allow us to capture target audiences across the country to showcase the property as if they were there. Here are a couple videos that we have produced for other land sales within Dallas County, Iowa. DRONE VIDEOS MA RK ETI NG AD V ANTAGES
21 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS ACREVALUE PARTNERSHIP AcreValue is the leading digital platform for farmland data and analytics, offered by California- based farm software company, Granular. The AcreValue site is used by tens of thousands of farmland owners, buyers and renters across the U.S. data and understanding than ever before. With good to understand the current value of their land and evaluate prospective land for purchase or rent. Peoples Company has a strategic relationship with AcreValue. We are the first brokerage/auction house in the country to have our listings displayed on their site. We also have access to comps and market data progressive, fast-growing company like Peoples to in all 50 states. The Peoples Company and AcreValue partnership provides a robust technology platform for the agricultural land market. With AcreValue, our current and prospective clients will have more information, information our partners can make good decisions. “We are continually expanding on the content available on AcreValue and listings will be a key focus for us going forward,” said AcreValue’s Tamar Tashjian. “We are excited to partner with a bring their listings and services to our users.”
22 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS APPRAISAL DEPARTMENT & SALE TRACKING THE MOST RECENT SALE DATA AVAILABLE: Peoples Company tracks and records every auction and sale in the state of Iowa. This allows our team to arm themselves with the most up-to-date information on land values and trends in every part of the state. Peoples Company uses this real-time information to constantly monitor the market and keep a consistent pulse on sales around the state as they’re happening. Our team utilizes this information to keep our clients informed about the value of their land based on the most recent sales in their area.
23 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS SEARCH ENGINE OPTIMIZATION Search Engines & Web Results: Peoples Company leverages the leading search engine websites to direct world-wide traffic to our website and our property sites. We utilize our optimized website coding strategy to maintain the highest possible result on Google, Yahoo!, and Bing, and more that results in increased online exposure and traffic to our land listings and auctions.
24 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS MULTIPLE LISTING SERVICES Multiple Listing Services: Peoples Company has a current subscription with LandAndFarm.com, LandWatch.com, and LandsOfAmerica.com to promote our land listings and auctions. These websites are highly targeted for land listings with more than 500,000 views each month. Listings can also be found in searches of partners such as Google, Bing, Yahoo!, Oodle, Trulia, Zillow, hotpads.com and homefinder.com.
25 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS ROBUST INTERNAL DATABASE Database: Peoples Company maintains a database of buyers who receive our semi-annual newsletter, auction announcements, and monthly email updates. We currently have over 5,000 names in our database of clients who are actively looking for land around the country. We also maintain a land investor database that can be targeted to specific geographic areas, as well as contact lists with over 100,000 attorneys, bankers, CPAs, trust officers, farmers, and landowners. Click the image below to view the full newsletter
26 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS Social Media: Peoples Company takes full advantage of social media sites such as Twitter, Facebook, Instagram and LinkedIn to communicate with potential buyers about our land listings and upcoming auctions. This gives our listings and auctions exposure to the growing number of internet savvy buyers regardless of their location. In addition, we aggressively “boost” our land listings and auctions on social media pages with specified geographic and demographic parameters allowing our content to reach a highly targeted market segment. This significantly increases website traffic, page views, and number of impressions throughout all of our social media channels. We have the ability to live stream our land auctions using Facebook Live which brings the action directly to our followers and potential buyers in real- time. Social media is an incredibly valuable resource and these boosted posts ultimately drive concentrated traffic to the listing on our website. THE POWER OF SOCIAL MEDIA FACEBOOK PROFILE INSTAGRAM PROFILE PC BLOG TWITTER PROFILE
27 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS SOCIAL MEDIA PROFESSIONALS Professional Social Media Consultants: Peoples Company has partnered with Akili Design & Marketing Services, a professional social media management firm to guide our social media efforts. This partnership allows our team to fully optimize our electronic marketing through our various social media platforms and ensures our message efficiently and effectively reaches our intended target markets. We intentionally develop highly targeted posts to exhibit our properties throughout LinkedIn, Facebook, and Twitter.
28 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS CLIENT COMMUNICATION In addition to ordinary and consistent communication, we send quarterly updates to our clients with a report of current marketing activity, list of prospects, and any recommendations we might have regarding the land listing.
29 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS HIGH-DEFINITION UAV TECHNOLOGY & PLANES Professional Photos & High-Def Drone Videos: Peoples Company has a professional pilot on staff who takes high- resolution aerial photos of our land listings and auctions. This, along with the latest technology in drone (UAV) high-definition video footage, gives buyers a unique perspective when looking at our listings and auctions. We will arrange to have our pilot and drone capture aerial photos and video footage of your land. High-res aerial tours of our land listings and auctions can be found on our customized YouTube channel which garners substantial traffic from our Facebook “boost” strategy previously mentioned. Click below to view sample drone video. Private Planes: Access to our private planes allows our marketing team to travel for due diligence, marketing items, property showings, site visits, etc. at a moment’s notice without the hassle of commercial travel. In addition, this allows our on-staff pilot to capture high-resolution aerial photography of our projects which gives a potential buyer a unique perspective when researching your property.
30 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS COOPERATION & EXPOSURE Peoples Company cooperates with all local and national brokerages meaning they would have an opportunity to sell the property. This is not common in the land brokerage industry and a distinct advantage of working with Peoples Company. Peoples Company land agents are members of the REALTORS® Land Institute. This allows us to post our land listings and auctions on the REALTORS® Land Institute Multiple Listing Service which is a website exclusively for land brokers throughout the nation. Peoples Company is a member of the National Association of REALTORS which allows us to post our land listings and auctions on the local area Multiple Listing Services exposing the property to thousands of real estate agents throughout the Midwest and their clients, as well as REALTOR.com. Peoples Company is a member of multiple online services such as CoStar and LoopNet. This allows us to post our land listings and auctions on the commercial MLS systems further exposing our listings to sophisticated real estate professionals throughout the country and their clients.
31 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS NATIONAL CONFERENCES & TRADESHOWS Industry Seminars & Tradeshows: We are faithful sponsors of the Global Ag and Agri-Investor conferences in New York and Chicago. By sponsoring and attending these conferences for several years, we have developed relationships with the attendees and conference organizers. We have accurate mailing lists of all past attendees and take pride in the fact that we’re one of the exclusive exhibitors at these conferences.
32 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS NATIONAL EXPOSURE Peoples Company won the coveted “Auction Marketing Campaign of the Year” award for the third consecutive year. Awarded by the USA Today and the National Auctioneer’s Association, this is the top award nationally in the auction business with more than 950 entries in 2020. Steve Bruere received the Realtors® Land Institute (RLI) APEX Awards Program’s 2019 Broker of The Year Award in the Auction Land Sales category. This award recognizes the highest producing agent in the country for auction land sales based on qualifying production volume. Steve and Andrew Zellmer were also awarded as an APEX 2019 Top 20 Producers by the Realtors® Land Institute. The awards were received during the APEX Awards Program Ceremony at RLI’s National Land Conference. The APEX Awards Program, sponsored by the Land Report, is designed to recognize the excellence and performance of the best in the business with these prestigious land real estate production-based awards. Steve Bruere, President of Peoples Company, received the Iowa RLI 2018 Deal of the Year award as well as the Volume and Acres Sold award. In addition, Steve was awarded the 2019 Award for Land Auction Sales in the nation. 10 Peoples Company agents were named to the 2019 RLI APEX National Producers Club, a recognition of excellence in land sales! 2018 2019 2020
33 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS AWARD WINNING AUCTIONEER Jared attended the Reppert School of Auctioneering in Indianapolis and is very active in the National Auctioneers Association (NAA), Iowa Auctioneers Association (IAA), and the Missouri Professional Auctioneers Association (MPAA). In 2016, he was elected for a three year term as a Director for the Iowa Auctioneers Association. Through his membership in the NAA, he has obtained his Certified Auctioneers Institute (CAI), Graduate Personal Property Appraiser (GPPA) and Benefit Auctioneer Specialist (BAS) designations. The CAI is the most respected professional designation an auctioneer can acquire. Peoples Company Auctioneer, Jared Chambers, after winning the “Iowa Champion Auctioneer” on August 15, 2017.
34 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS THE LAND REPORT Among America’s Best Brokerages: For the past several years, Peoples Company has been named a “Top Brokerage in America” and a “Top 30 Auction House” by The Land Report, an industry-leading publication targeted toward the American landowner. In 2018, Peoples Company was recognized with the Land Report’s “Farmland Deal of the Year” Award for the sale of 6,000 acres in Walla Walla County, Washington. Our close, personal relationship with Eric O’Keefe, Editor In Chief of the Land Report, has allowed our group to form solid relationships with the largest brokers and landowners throughout the country.
35 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS National Publications: Our group has a continual, full-year marketing subscription to advertise our high-profile properties in the Land Report and LAND Magazine, the primary national land publications. These boast more than 80,000-85,000 subscribers and 4 million monthly visits. LAND Magazine identifies the “cream of the crop” of each month to create an exclusive list of the current, high-end buyers searching for properties. These publications are also delivered to our brokers’ top prospects as well as newsstands and well-known chain stores like Barnes & Noble. NATIONAL PRINT PUBLICATION
36 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS Our in-house marketing department and graphic designers allow us to create professional, customized marketing collateral with a fresh, new look specific to your land. SPECIALTY MARKETING
37 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS Our team contracts with professional photographers who specialize in landscape and outdoor photography to capture the very best images for our land listings and auctions. These high-resolution images leave a lasting first impression on buyers and draws them to our listings from the first glance. PROFESSIONAL PROPERTY PHOTOS
38 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS LAND INVESTMENT PROGRAMS Rising investor interest coupled with the need for outside capital to finance land purchases led Peoples Company to develop a proactive Land Investment Program tailored around identifying investment grade land acquisitions for investors and sources of capital for farmers who are looking for someone to purchase land they can lease. Peoples Company consistently attends agricultural conferences throughout the country such as the Global Ag Conference, the Agri Investor Forum, and NCREIF, in addition to our Annual Land Investment Expo to foster key relationships with institutional and individual investors as well as form new relationships with potential referral sources on a larger scale. The land investment service allows Peoples Company to act as a clearinghouse for farmers and investors by ultimately sourcing and managing deals between the two parties. We offer asset management for high net worth individuals and institutional investors in conjunction with, our affiliate, Alternative Equity Advisors. Alternative Equity Advisors is a real asset investment firm specializing in the acquisition and management of agricultural farmland assets in the United States for private investors such as family offices, endowments, foundations, high net worth individuals, and institutional investment firms. Alternative Equity Advisors will acquire and manage farmland assets for each client on a separate account basis, and every asset will be acquired within the client- directed investment mandate. Peoples Company is a proud signatory to the Principles for Responsible Investment (“PRI”), an investor initiative in partnership with UNEP Finance Initiative and the UN Global Compact, which is an international network of investors and service providers working collaboratively to implement the six Principles of Responsible Investment. Peoples Company is the first U.S.-based farmland brokerage, management, appraisal and investment services company among the nearly 1,400 signatories worldwide.
39 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS LAND INVESTMENT MONTHLY The Land Investment Monthly is a round-up of articles and headlines published by various sources within the farm press, business media and financial publications with insights into buying, selling or investing in farmland, recreational ground or development ground. This list of curated articles includes a summary of each piece and a link to read the story in its entirety. The Land Investment Monthly is posted as a blog on our Peoples Company website.
40 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | MARKETING ADVANTAGES TABLE OF CONTENTS LAND INVESTMENT EXPO The annual Land Investment Expo presented by Peoples Company caters to individuals and institutions that are investing in or interested in learning more about investing in land. The Expo brings together varying facets of the land industry and provides knowledge, ideas, and networking opportunities for land professionals and investors. The conference is a must-attend event for anyone with a vested interest in land including ag managers, academics, policy experts, REITs, hedge funds, pension funds, endowments, family offices, land developers, investors, and farm operators. The Expo provides an excellent opportunity to establish new relationships with exhibitors, speakers, and attendees with similar interests. More than 900 individuals attend the Land Investment Expo on an annual basis and have enjoyed presentations by past keynotes such as Martha Stewart in 2019, Kevin O’Leary (Shark Tank) in 2018, Ben Stein in 2017, Donald Trump in 2016, T. Boone Pickens in 2015, and Jim Rogers in 2014. This year’s Land Expo took place on January 14, 2020 and featured a diverse group of keynote speakers such as Jon Meacham, Presidential Historian and Author, Dr. Simon Atkins, Climate Risk Economist and Forecaster, Nikolas Badminton, world-renowned Futurist, and Anthony Scaramucci, Former White House Communications Director and Founder of Skybridge Capital. INTERESTED IN ATTENDING THE 2021 LAND EXPO? Enter code “EXPO21” to receive your 20% discount! Click the button below to purchase your tickets. REGISTER
SALE DETAILS & TIMELINE PEOPLES COMPANY MARKETING PROPOSAL
42 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS The action items listed below and on the following pages is a summary of things our team will execute to ensure your land is exposed to the maximum number of buyers and focused specifically on our target audience: MARKETING PLAN OF ACTION Promote properties in Peoples Company's email blast sent to over 5,000 real estate brokers, farmers, individual and institutional investors, 1031 exchange buyers, and previous Land Investment Expo attendees. Market your land on our industry-leading website which currently averages more than 15,000 unique visits each month. Develop professional, custom brochures through our in-house design team and distribute to landowners within a five-mile radius of the farm. Postcards are also created specific for your property and mailed to landowners in Fillmore County. Distribute and hang sale bills in high traffic locations through Fillmore, York, Saline, and Jefferson Counties to alert them of the availability of your land. Showcase your land at national and regional industry events that we attend and distribute information to their attendee lists. Place professional signage on your land as well as directional signs. We will install a 4’x8’ sign along Road 19 and W Road, as well as directional signs from Ohiowa, Nebraska directing traffic to the property.
43 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS MARKETING PLAN OF ACTION Create a high-resolution drone video of your land and distribute through our various social media platforms including our customized YouTube channel giving buyers a unique aerial tour and allowing them to see the land regardless of their physical location. Alert our followers on Twitter, Facebook, and LinkedIn about your land on a reoccurring basis and utilize the “boost” capabilities to ensure maximum exposure to the targeted audience. Submit your land to LandAndFarm.com, LandsOfAmerica.com, and LandWatch.com gaining exposure to 500,000+ searches on Google, Bing, Yahoo!, Oodle, Trulia, Zillow, and others. List your land on the Realtors Land Institute Multiple Listing Service which is the national MLS system dedicated to land listings and auctions and used specifically by land professionals across the country. List your land on CoStar and Loopnet which are the MLS systems used by the commercial brokerage community. These multiple listing services reach local and national builders, developers, investors and other brokers who have commercial clients. Proactively network and personally promote the availability of your land to other high profile brokers throughout the country as well as attorneys, CPAs, lending institutions, investors, and 1031 exchange buyers with whom we have meetings on a regular basis. Personally hang sale bills in local high traffic areas.
44 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS METHOD OF SALE OPTIONS TRADITIONAL LISTING A traditional listing will allow buyers to perform all of their own due diligence and allow open negotiation between parties. Our team would publish a listing/asking price to the marketplace and procure offers. This method allows flexibility in the marketing and sales process with the ability to market to specific buyers based on their intended use. With that said, the timeline of a sale is uncertain. Often, buyers will submit offers subject to financing with a closing 30 to 60 days after acceptance of the offer. This method is the traditional way of marketing properties such as yours in the open marketplace and allows for the best saturation of the market with a long listing period typical of a seller interested in divestment but not necessarily interested in potentially sacrificing sales price of their asset in return for an expedited sale. LIVE AUCTION / ONLINE AUCTION This type of sale, as the name implies, involves a specific date upon which the property is offered for sale under a live auction format. Under this type of marketing campaign, we would prepare and present all due diligence materials to the marketplace prior to the live auction date. The goal being that all potential buyers are comfortable placing their highest bid on auction day, with the winning bidder committing to the sale with non refundable earnest money followed by a 30 +/ day close following the auction. This - - marketing format requires us to prepare our marketing and due diligence materials after engagement and prior to launch of the marketing campaign with an auction date typically scheduled 60 90 days after - launch to the marketplace. This option would likely be employed for a motivated seller that has a very specific date and timeline upon which they want to divest of their asset. SEALED BID PROCESS / REQUEST FOR PROPOSAL The sealed bid process involves setting a due date that all offers must be submitted by, typically 45 to 90 days after launch of the marketing campaign. This process is designed to create urgency in the marketplace but still allows the seller to receive traditional offers (sometimes multiple offers all at the same time) that they can then respond to, potentially including post offer negotiations with a buyer or buyers. It is typically our suggestion that this process does not include a posted asking price, as this has garnered the highest sale prices in our experience when using this technique. It is not out of the question to list a minimum price, however buyers typically regard this minimum price as an asking price and rarely submit much, if any over that minimum in their offers.
45 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS SALE DETAILS MARKET OVERVIEW The land market continues to be a moving target as there are a mixed bag of both aggressive and not so - aggressive land sales happening. Overall, there continues to be stress in the market with the mix of low commodity prices and although agreements are in place for current trade/tariff issues, revenue from the increased exports hasn t made it s way to farmers balance sheets. There is a heightened level of ’ ’ uncertainty for farmers, landowners, and the professionals that work with them both. Historically and as of late, data shows that 80% of the farmland sold is bought by a farmer because they have a lower return expectation compared to an investor. The general economy has continued to improve over the last few years and there has been a large velocity of money reinvested in farmland triggered by the sale of land for economic development projects and residential / commercial development. The ratio of land purchased by a farm operator versus land purchased by a non farmer / investor has been changing in favor of the non farmer / investor as farmland - - has been used more and more as a diversification tool and hedge against a potential irrational exuberance in the stock market. There is some stress in the market due to the current trade/tariff issues, global pandemic with Coronavirus, and recent derecho impacts across the Midwest that have caused some uncertainty for farmers but looks to be on the rise due to rising commodity prices and investors looking to diversify their portfolio.
46 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS SALE DETAILS SUBJECT PROPERTY 165.7 ACRES M/L | SECTION 19 | FRANKLIN TOWNSHIP | FILLMORE COUNTY | NEBRASKA According to the Fillmore County assessor site and our mapping software, your family s farm consists of ’ 165.7 total acres m/l carrying a NCCPI rating of 62.3. Comparable sales with similar field characteristics that have taken place in the area have sold within a range between 61.9 and 63.NCCPI. With an understanding of the current market, we would value the 165.07 total acres with a NCCPI rating of 62.3 on your Fillmore County farm between $8200 to $8700 per acre. This would equate to a value between $1,358,740 and $1,441,590 . Due to the lack of sales in the area, we would suggest auctioning the entire farm just southwest of Ohiowa, Nebraska with the idea of potentially reaching $9,000 or higher per tillable acre with a market value of $1,491,300. *Please note that in an auction setting this farm may exceed area sales due to the competitive bidding environment and sense of urgency it creates among interested buyers.
47 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS SALE DETAILS TIMELINE Our team would request 45-60 days to execute our marketing strategy and hold a successful auction before the end of 2020 once all documents have been signed for your farm. This timeline allows us to implement all facets of our aggressive marketing campaign and ensures maximum exposure to all potential buyers, while creating and maintaining a “buzz” around your property. CLOSING Peoples Company has a professional closing department and we will work directly with the buyer’s attorney and lender to prepare title transfer. We will help resolve any title objections and document the receipt and disbursement of sale proceeds through our real estate brokerage trust account. FEE DETAILS Peoples Company charges a brokerage fee of 6% of the gross selling price if we were to expose your property as an auction format and 5% for a traditional listing. Peoples Company would be responsible for any and all marketing expenses. Sharing fees among competing brokers is not common in the land brokerage industry and is a distinct advantage of working with Peoples Company through the sale of your land. All advertising and marketing fees incurred through our marketing efforts will be the sole expense of Peoples Company and are not an additional cost to the Seller. As the Seller, you will simply be responsible for perfecting clear title and any legal expenses related to offering the property for sale such as abstracting, deed preparation, tax proration, and other normal Seller closing costs. There are no hidden costs as a part of our proposal. All other expenses will be the responsibility of Peoples Company.
48 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS AUCTION MARKETING TIMELINE
49 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | SALE DETAILS & TIMELINE TABLE OF CONTENTS TRADITIONAL AUCTION STANDARDS MARKETING BUDGET In addition to promoting the property through the channels outlined in the proposal, here is a summary of the elements that go into conducting a Traditional Auction. Additionally, Peoples Company will attend a number of tradeshows and events as well as continue with ongoing participation in publications and newspapers regularly during the auction marketing period creating added exposure for your farm. DEDICATED MARKETING BUDGET Drone Video $500 Facebook Boost $500 Online & Mobile Bidding $400 Newspaper Advertising $2,500 Custom Signage $400 Custom Brochure Design & Distribution $1,500 Postcards $1,500 Auctioneer & Auction Day Help $1,650 TOTAL DEDICATED BUDGET $8,950
50 | PEOPLESCOMPANY.COM MARKETING PROPOSAL | THANK YOU TABLE OF CONTENTS THANK YOU Dear Aaron Bott and Decision Makers of the Gewecke/Thomas R & TEG Properties LLC Farmland, We would like to extend our sincere appreciation for the opportunity to submit a proposal to market the Fillmore County farm. We’re very interested in working with you and believe your land will appeal to a number of buyers. Your land will be attractive as an add-on unit for adjoining landowners, local farmers, investors, and 1031 exchange buyers. This will allow us to cast a large net when it comes to executing our marketing plan of action. If you have any questions or concerns about any of the information discussed or additional ideas and suggestions for the marketing of your land, please don’t hesitate to contact us at anytime. In addition, please feel free to visit our website at www.PeoplesCompany.com and browse through our current listings and social media links to see some of these marketing practices first-hand. Best Regards, Jeff Post & Nic Smith 402.517.7254 402.210.4194 [email protected] [email protected]
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