Jeddah|KSA|SEO|Google Analytics|Digital Marketing Course

Build a Career in the Evolving Digital Marketing Industry

© Meritphase | Digital Marketing

Meritphase & Training Methodology India’s most intensive digital marketing master program is designed and delivered by Industry veterans at Meritphase.com for high-performing individuals who want to get practical and experiential learning, along with soft skills and 100% placement assistance. Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by Meritphase, hands-on practice through a live website, ad budget, and real-time implementation is the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class. © Meritphase | Digital Marketing

Learn from the Leaders in Education Meritphase is a global education provider headquartered in the United States. It has about 9 institutions and companies with more than 100 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organization's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. Meritphase is one of leading training providers in Analytics, Accounting, Finance, Business, and Marketing. Founded in 2016, Meritphase has a strong online platform that caters to self-paced learning. © Meritphase | Digital Marketing

© Meritphase | Digital Marketing

© Meritphase | Digital Marketing

Why Digital Marketing ● Learn the concepts of digital marketing and its potential ● Discover and understand online marketing tools and Tactics ● Basic understanding of SEO, SEM, Social Media, Lead Generation and Web Analytics ● Comprehensive Practical Training will give you exposure of various methods of Digital Marketing ● Start using techniques learned to boost your Business and Get ready to learn advanced online marketing topics ● Help you to enhance your skill set and get lots of job opportunities in booming Industry © Meritphase | Digital Marketing

WHO SHOULD ATTEND ● Fresh graduates in any Stream ● Business owners / Marketing Head ● Web Designers ● Online Marketers ● Professionals in their early career ● Marketing Professionals © Meritphase | Digital Marketing

Course Agenda: Day 1 Digital Marketing Orientation Google Analytics • Understanding Digital Marketing • Basics of Google Analytics • Digital Branding • Track the Conversions • Digital Alignment of Organizational Goals • Different Analytics Platforms Website Planning & Development • Analyzing Visitors Behavior • Essential Elements of Website • Creating Dashboards • Website Planning • Taking required Corrective Actions • Importance of a Website © Meritphase | Digital Marketing

Course Agenda: Day 1 Search Engine Optimization On Page and Off Page Optimization • Learning to find Relevant Keywords • Internal Linking & Metatags Creation • New techniques of SEO & Ethical ways • Basic HTML Guidance of doing SEO • Uploading Sitemap on Website • Planning & Monitoring SEO Process • Google webmasters Tools • Advance Data Searching • Checking Backlinks • Searching Keyword • Content Strategy © Meritphase | Digital Marketing

Course Agenda: Day 2 Search Engine Marketing Search Campaigns • Marketing Personalization on Internet • Ranking the right Keywords • Orientation of Google Adwords • Grouping of Keyword: Exact, Negative • Introduction to Bing • Actionable Metrics for Performance • Setting up Paid Research Campaign Digital Display Campaigning • Techniques to Positioning your Website • Display Advertising • Quick Conversions Steps • Display Builders for Banners Creation • Improvements Techniques for ROI • Remarketing Tools • Effective Campaigns and Ad groups Creation © Meritphase | Digital Marketing

Course Agenda: Day 2 Tracking & Measuring ROI of Online Advertising • Insertion and Importance of Google Conversion Code in Effective Campaigning • Costs and Billing • Tracking Ad Performance • Optimizing Cost per Click • Optimizing Ad Performance –Optimize Account & landing page • Funds Allocation on various Online Advertising Platforms © Meritphase | Digital Marketing

Course Agenda: Day 3 Social Media Marketing • Best Social Media Strategies and Tactics • Decision on Access to Visitors on the Social Web • Understanding the existing Social Media Paradigms • Difference between Social Media Marketing and Other Forms of Marketing © Meritphase | Digital Marketing

Course Agenda: Day 3 LinkedIn Marketing Facebook Marketing • Understanding and Marketing on LinkedIn Groups • Participants Strategy Presentation • Company Profile Vs. Individual Profiles • Facebook Ads Vs. Google AdWords • LinkedIn Advertising & its Practices • Facebook Marketing Mix Vs. Other • Increasing ROI from LinkedIn Ads Marketing Platforms • Learning Marketing on LinkedIn groups • Facebook Marketing Case Studies © Meritphase | Digital Marketing

Course Agenda: Day 3 Twitter Marketing Video Marketing • Understanding Twitter • Creating and Uploading Videos on • Twitter Marketing Video Marketing Websites • Tracing Performance • Using YouTube for business • Case studies on Twitter Marketing • Creating YouTube Video Marketing Strategy • Techniques to Increase number of views of the videos posted • Converting YouTube Viewers to your website Viewer © Meritphase | Digital Marketing

Course Agenda: Day 4 Content Marketing • Introduction to Content Marketing • Importance of Documented Content Strategy • Appropriate time to distribute Content on Various Social Media • Examples of Most Effective and Least Effective Content Marketers • Own Blog-LIVE Creation • Best Practices used in Blog Creation • Creating Interactive Blog for Visitors • 5 Most Important things your Blog shouldn’t miss out • DON’T’S of Blogging • Examples of TOP BLOGS © Meritphase | Digital Marketing

Course Agenda: Day 4 Email Marketing & Going Mobile • Introduction to Email Marketing • Creating your own Email list of millions of Email Id’s • Writing an Impressive Email or HTML Template • Increasing Email Subscription/opt-in list • Inbox Deliverability and Email Retargeting • Best Practices of Email Marketing • Split Testing & Scheduling • Measurement & Metrics • Multiple Email Campaigns • Guidelines © Meritphase | Six Sigma (Green Belt)

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