Anuário ABAS - 50 Anos

ANUÁRIOABAS VANTAGENS INDISCUTÍVEIS A principal vantagem do Purogas é a eliminação Sobre o desempenho dos gases propano e butano de tempo e custos com o processo de desodoriza- desodorizados da Ultragaz, Hermano Corinti Jordão ção, antes realizados pelo cliente. O produto, que revelou ao Anuário ABAS que a vantagem dos gases atende às rígidas especificações de qualidade, pode desodorizados está relacionada aos ganhos opera- ser aplicado em todos os processos, de linhas indus- cionais e de qualidade, tendo em conta que os gases triais até fins cosméticos e medicinais. Além do fa- recebidos estarão prontos para uso, respeitando a tor olfativo, o processo de filtragem para a produção qualidade exigida pelos clientes. “Todas as entre- do Purogas elimina também umidade e compostos gas são acompanhadas de análise cromatográfica da insaturados não desejáveis ao gás propelente. respectiva carga, o que certifica que todas as condi- ções acordadas estão cumpridas, sem que seja ne- Rodrigues ressalta que o produto é fornecido cessário tratamento adicional no site de envase dos pronto para o uso em várias proporções de mistura aerossóis”, esclarece. butano/propano e em faixas de pressão de vapor extremamente específicas, preparadas de acordo Os gases desodorizados são aptos para utilização com a solicitação de cada cliente. “Nosso produto em qualquer tipo de aplicação em embalagem aeros- possui rastreabilidade em todo o processo produ- sol, como, por exemplo, usos industriais, tintas, do- tivo e de entrega, conta com suporte técnico es- misanitários, cosméticos, entre outros. Nos últimos pecializado pré e pós-venda e também com um anos, houve um grande crescimento no consumo laboratório que certifica sua qualidade através de per capita de aerossóis no Brasil e tal crescimento equipamentos de última geração, seguindo normas se deve ao aumento do poder aquisitivo da popula- internacionalmente reconhecidas. Além disso, o ção, dos investimentos realizados por empresas do Purogas possui frota dedicada, que garante a quali- setor e, ainda, por conta do respaldo da ABAS, que dade do produto, livre de contaminação até o pon- sempre deu todo o suporte necessário a toda a ca- to de consumo”, finaliza. deia produtiva nacional. n O produto pode ser aplicado em todos os processos, desde linhas industriais, até fins cosméticos e medicinais 101



MEIO AMBIENTE

8 MEIO AMBIENTE CONHEÇA O PROGRAMA CIDADE SUSTENTÁVEL - CONTROLE DE PRAGAS URBANAS PAULO HENRIQUE COSTA, COORDENADOR DE PROJETOS DA PHCFOCO E INTEGRANTE DO PROGRAMA CIDADE SUSTENTÁVEL, DA ABAS, REVELA COMO O MERCADO PODE SOMAR ESFORÇOS PARA RECOLHER RESÍDUOS OP ara que o recolhimento dos resíduos seja pos- ordenador de projetos da PHCFOCO e profissional to em prática, o foco nos negócios não deve à frente do Programa Cidade Sustentável Livre de ser deixado de lado. Pelo contrário, fomentar Embalagens Vazias da Atividade de Controle de Ve- boas práticas, independentemente de qualquer tores de Pragas, da ABAS, explica que esse trabalho programa em vigor, é prova de inovação e sinaliza é chamado de logística reversa. grandes mudanças em prol de um meio ambiente em equilíbrio. O projeto atende à Política Nacional de Resídu- O recolhimento dos resíduos até o destino final os Sólidos (Lei 12.305/10), que substituiu a RDC passa por um longo caminho para que seja bem 52/09, da Agência Nacional de Vigilância Sanitária executado. A indústria de aerossóis tem um case de (ANVISA). Trata-se de uma lei federal, que estabe- sucesso graças a ABAS. Paulo Henrique Costa, co- lece os princípios, instrumentos, objetivos e diretri- zes para a gestão de resíduos sólidos no Brasil. 104

ANUÁRIOABAS Ciente de que o sucesso não vem em curto prazo Meta é destinar e sim com a participação da indústria de aerossol, o corretamente 80% coordenador lembra que o projeto começou como um das embalagens piloto, com o nome “Programa de Destinação de Em- postas no mercado balagens da ABAS”, destinando toneladas de resíduos em diversas cidades e promovendo, todas as sextas- -feiras, um treinamento online para as novas unidades de recebimento e para a reciclagem das unidades de recebimento que já haviam feito o treinamento. Sobre o período que funcionou como projeto-pi- loto, Costa se mostrou satisfeito. “Foi uma atividade muito importante e enriquecedora para pensarmos nas variáveis (quantidade, volume, distribuição, fluxo de comercialização e classificação do resíduo) e parâ- metros (resíduo gerado, meta de destinação, volume dos caminhões, frequência de coletas e quantidade destinada – taxa de destinação) para a ampliação do programa”, disse. Por representar o interesse de seus associados, a ABAS teve a iniciativa de ajudar as empresas a cum- prirem suas obrigações. “A associação, de maneira ino- vadora, assumiu essa liderança e vem desenvolvendo e ampliando o Programa Cidade Sustentável. No co- meço, eram apenas três cidades. Hoje, alcançamos a marca de 42 cidades, em 18 estados brasileiros, que representam mais de 50% do PIB nacional. São aten- didas pelo programa cerca de 3.800 empresas brasilei- ras”, explica Costa. O desafio agora é ampliar o programa, que já tem uma estrutura que funciona muito bem, para atender o usuário também. Costa revela que “o objetivo é fazer com que o usuário devolva a sua embalagem. Preci- samos encontrar um caminho, junto ao governo, para que eles conheçam o processo e devolvam as embala- gens corretamente. A responsabilidade do fabricante é dar a destinação correta, a do distribuidor é receber a embalagem e a do usuário de devolver. Nossa meta é destinar corretamente 80% das embalagens postas no mercado”, revela. 105

8 MEIO AMBIENTE Responsabilidade compartilhada Usuário Comerciante Fabricante devolve recebe destina Segundo Carlos Riet, diretor da Atitude Am- Campo Grande, Mato Grosso do Sul. O local atende biental, parceira do Programa Cidade Sustentável, todas as normas e legislação especifica, sendo que o da ABAS, está sob a responsabilidade da empresa: processo ocorre a uma temperatura superior a 800°C o transporte, a reciclagem e a incineração, que in- na câmara primária e cerca de 1.200°C na câmara se- cluem: a destinação com frota própria, devidamente cundária, além de dispor de um lavador de gases que licenciada pelo órgão ambiental IAP e licença fede- possibilita a remoção dos poluentes”, explica. ral emitida pelo IBAMA, que habilita a realizar tal condução em todos os estados da federação; para Riet salienta que esta unidade dispõe de uma es- casos de sinistros, além de seguro contra danos ma- tação de tratamento de efluentes (ETE), que faz o teriais e pessoais, há o seguro ambiental, que ofere- tratamento e a recirculação de toda a água consu- ce maior segurança aos clientes e dirigentes. mida no processo (circuito fechado), evitando que o efluente seja lançado a qualquer corpo hídrico ou Entre as obrigações da Atitude Ambiental está a solo. “Em alguns casos, devido às características do reciclagem do resíduo. Riet conta que ainda não é resíduo, o mesmo pode ser encaminhado para ater- possível efetuar esta etapa, pois nem todas as em- ro industrial classe I”, esclarece. n presas geradoras de materiais realizam em sua ple- nitude a tríplice lavagem. “Por medida de precaução, a Atitude incinera este resíduo em sua unidade de Estados do Brasil onde programa funciona Alagoas Paraíba Bahia Paraná Ceará Pernambuco Distrito Federal Rio de Janeiro Espírito Santo Rio Grande do Norte Goiás Rio Grande do Sul Mato Grosso Santa Catarina Mato Grosso do Sul São Paulo Minas Gerais Sergipe 106

ANUÁRIOABAS SUCESSO DO PROJETO Benefícios da Tríplice Lavagem Hugo Chaluleu, presidente da ABAS, está satisfeito com os resultados apresentados até esta fase do projeto. “Trata-se de um dos maiores programas de reciclagem de contêineres ati- vos. Este ano, a nossa meta é reciclar 40 toneladas”, afirma. de conRteadSumizEinrGarçUisãRcoAosNÇA a natPurroAetzeMagBeIrENTE A iniciativa da ABAS vai ao encontro do objetivo atAéparoúlvteiitmEaarCgOooNptraOodMIutAo de contribuir para que os associados estejam regularizados com as questões ambientais e com um PGRS que atenda todas as condições LOGÍSTICA REVERSA A regra básica para a logística reversa, segundo tes Domissanitários é o de desenvolver três tipos de Costa, consiste na seguinte lógica: “o consumidor recebimento: distribuidor com área de recebimento devolve, o comerciante recebe e o fabricante desti- temporária (ponto de recebimento), recebimento na. Para a execução desta regra, estão sendo elabo- itinerante (caminhão recebe o resíduo diretamente rados muitos modelos de logística reversa, uns com do usuário) e unidade de recebimento específica (lo- mais sucesso (eficiência) do que outros”, explica o cal onde o resíduo de uma região é reunido). especialista. Um exemplo é o modelo desenvolvido para a área agrícola no Brasil que se tornou referên- Depois disso, o coordenador da PHCFOCO revela cia mundial para o setor. que o resíduo é classificado novamente, prensado e organizado para a destinação final. “Após o consu- Dependendo do volume de resíduo gerado e da midor devolver o resíduo classificado, vem então a classificação do resíduo, modelos diferentes de devo- triagem e a destinação final, que pode ser a recicla- lução e recebimento estão sendo desenvolvidos. De gem, a incineração ou o aterro industrial. Quanto acordo com Costa, o modelo que está em andamen- mais material reciclado, melhor para o meio am- to na Associação Brasileira de Aerossóis e Sanean- biente”, conclui. n 107

8 MEIO AMBIENTE CLASSES DE RESÍDUOS Resíduos são divididos por classes para ajudar cada um a chegar ao seu destino O gerenciamento dos resíduos do setor de HPPC, apresentam riscos à saúde pública e ao meio am- entre eles os aerossóis, representa um dos princi- biente, exigindo tratamento e disposição especiais pais desafios enfrentados pelo mercado no Brasil. em função de suas características de inflamabilida- Esses resíduos são divididos por classes para ajudar de, corrosividade, reatividade, toxicidade e patoge- cada um a chegar ao seu destino. Quando o assunto nicidade. é abordado, o primeiro desafio citado por Costa é falar de um país continental, onde existem emba- Classe 2 - Resíduos não-inertes: são os resíduos lagens no Acre, no Rio Grande do Sul e em diversos que não apresentam periculosidade, porém não são outros estados. inertes. Apresentam propriedades tais como: com- bustibilidade, biodegradabilidade ou solubilidade O segundo desafio mencionado pelo consultor é em água. São basicamente os resíduos com as carac- a distribuição dos resíduos. “Temos mais resíduos terísticas do lixo doméstico. na região sudeste do que na norte, ou seja, algumas regiões têm eficiência maior do que outras, tornan- Classe 3 - Resíduos Inertes: são aqueles que, ao do a logística reversa mais cara justamente nos lo- serem submetidos aos testes de solubilização (NBR- cais que têm menos embalagens”, explica. 10.007 da ABNT), não têm nenhum de seus consti- tuintes solubilizados em concentrações superiores Já o terceiro desafio é o acordo setorial. É neces- aos padrões de potabilidade da água. Isso significa sário, segundo Costa, criar e envolver os agentes do que a água permanecerá potável quando em contato setor (governo, fabricantes, comerciantes e usuá- com o resíduo. Muitos desses resíduos são recicláveis rios) em um único programa. “Esta é uma tarefa que e não se degradam e nem se decompõem quando dis- requer clareza de princípios, objetivos, estratégias e postos no solo (se degradam muito lentamente). Es- investimentos em comunicação”, opina. tão nesta classificação, por exemplo, os entulhos de demolição, pedras e areias retirados de escavações. n Classe 1 - Resíduos perigosos: são aqueles que 108

ANUÁRIOABAS DESAFIOS DA COLETA Carlos Riet aponta os dois principais desafios da Os caminhões da Atitude Ambiental obedecem coleta: a rastreabilidade e a otimização da capacida- às diretrizes das normas da ABNT (NBR 7500, NBR de de carga/frota. No primeiro item, ele revela que a 7503, NBR 9735, NBR 13463, NBR 13221 e outras Atitude Ambiental já está trabalhando para aperfei- normas e legislações pertinentes à atividade) e rea- çoar ainda mais seu programa gerencial. lizam anualmente certificação veicular (CIV) e certi- ficação de produtos perigosos (CIPP). Estes veículos O profissional da Atitude Ambiental cita outra portam todos os equipamentos de segurança para preocupação com os colaboradores. “Como lida- o transporte de produtos perigosos que são preco- mos com resíduos infectantes, perfurocortantes e nizados pelas normas. “Todos os compartimentos químicos, a questão da segurança dos colaborado- de carga dos caminhões são revestidos com fibra res é fundamental, bem como da infraestrutura da de vidro e constituídos de canaletas de drenagem, empresa. A empresa também realiza treinamentos para que em um eventual vazamento de líquidos, constantes sobre o procedimento operacional pa- os mesmos sejam direcionados até uma caixa co- drão (POP’s) e assuntos diversos sobre segurança e letora, onde ficarão retidos até a chegada à estação medicina do trabalho (cuidados necessários no am- de tratamento, quando recebem os procedimentos biente de trabalho, EPI’s recomendados, bem como, adequados”, explica Riet. n higiene e saúde ocupacional)”, finaliza Riet. Caminhões da Atitude Ambiental obedecem às diretrizes das normas da ABNT e outras normas e legislações pertinentes à atividade 109

8 MEIO AMBIENTE DANOS AMBIENTAIS LOGÍSTICA REVERSA Do ponto de vista ambiental, Paulo Henrique Costa O Governo Federal instalou, no dia 17 aponta três questões principais: “os recursos do plane- de fevereiro de 2011, o Comitê Orienta- ta Terra são finitos e precisamos utilizá-los com mais dor para Implementação de Sistemas de eficiência. A segunda questão é que dar o destino cor- Logística Reversa, que é composto pelos reto aos resíduos não polui outros recursos que preci- ministérios do Meio Ambiente, da Saúde, samos também conservar, como rios, lagos, mar, len- da Fazenda, da Agricultura, da Pecuária e çol freático e florestas. E a terceira questão é a redução Abastecimento e do Desenvolvimento, das áreas necessárias para o armazenamento do lixo Indústria e Comércio Exterior. A comis- (lixões e aterros sanitários e industriais)”. são tem por finalidade definir as regras para devolução dos resíduos (aquilo que Na opinião de Costa, diversas ações envolvendo fa- tem valor econômico e pode ser recicla- bricantes e consumidores podem ajudar o mercado de do ou reutilizado) à indústria a fim de HPPC a encaminhar seus resíduos ao destino correto. que sejam reaproveitados em seu ciclo No entanto, ele destaca que “é necessário que as em- ou em outros ciclos produtivos. presas líderes do setor desenvolvam um projeto piloto para cada cadeia de produção/resíduos”. n O Grupo Técnico de Assessoramento (GTA), que funciona como instância de assessoramento para instrução das ma- térias a serem submetidas à deliberação do Comitê Orientador, criou cinco Gru- pos Técnicos Temáticos que discutem, desde o dia 5 de maio, a Logística Re- versa para cinco cadeias. As cinco cadeias identificadas inicial- mente como prioritárias, são: descarte de medicamentos; embalagens em ge- ral; embalagens de óleos lubrificantes e seus resíduos; lâmpadas fluorescentes, de vapor de sódio e mercúrio e de luz mista; e eletroeletrônicos. Os grupos têm por finalidade elabo- rar propostas de modelagem da Logísti- ca Reversa e subsídios para o edital de chamamento para o Acordo Setorial. Os sistemas de devolução dos resíduos aos geradores serão implementados princi- palmente por meio de acordos setoriais com a indústria. A lei prevê a Logística Reversa para as cadeias produtivas de agrotóxicos, pilhas e baterias, pneus, óleos lubrificantes, lâmpadas e produ- tos eletroeletrônicos. 110

ANUÁRIOABAS TENDÊNCIA VERDE O mercado e a população já estão acostumados (PNRS), regulamentada sob a Lei 12.305, de 2 de com a ideia de conservação do meio ambiente. Para agosto de 2010, criando o Comitê Interministerial Paulo Henrique Costa, a tendência continua sendo da Política Nacional de Resíduos Sólidos e o Comi- a premissa de que o consumidor vai ficar mais exi- tê Orientador para a Implantação dos Sistemas de gente, pois, de modo geral, está preocupado com a Logística Reversa. O prazo final de implantação da destinação final dos produtos. “No caso de consu- PNRS é agosto de 2014. midores institucionais, vários clientes já exigem de seus prestadores de serviço e fornecedores o rece- Ampliar o conhecimento entre o mercado e os bimento das embalagens vazias e o certificado da consumidores e fazer com que a PNRS seja posta em destinação correta destes resíduos”. prática em todos os seus aspectos são os desafios já estabelecidos no cenário atual. “A questão que esta- A percepção do coordenador de projetos da PH- mos discutindo e desenvolvendo é como daremos CFOCO é de que os consumidores (usuários finais) a destinação e qual o custo que o design da solução não têm o mesmo comportamento, mas estão mais criará para a cadeia de produção”, afirma Costa, que sensíveis aos temas ambientais. “A melhor notícia destaca as grandes conquistas até o momento: “Pa- é que a questão não é mais se vamos ou não dar a rabéns para todos nós. Acredito que estamos inves- destinação correta aos resíduos”, cita Costa, trazen- tindo no futuro do meio ambiente e das próximas do à tona a Política Nacional de Resíduos Sólidos gerações”. n Clientes já exigem de seus prestadores de serviço e fornecedores o recebimento das embalagens vazias e o certificado da destinação correta destes resíduos 111

8 MEIO AMBIENTE SAIBA MAIS SOBRE A POLÍTICA NACIONAL DE RESÍDUOS SÓLIDOS A Lei 12.305/10, que institui a Política Nacional impõe que os particulares elaborem seus Planos de de Resíduos Sólidos, prevê a prevenção e a redu- Gerenciamento de Resíduos Sólidos. ção na geração de resíduos, tendo como proposta a prática de hábitos de consumo sustentável e um De acordo com informações do site do Ministério conjunto de instrumentos para propi- do Meio Ambiente, a PNRS “também coloca o Bra- ciar o aumento da reciclagem e da reutilização dos resídu- sil em patamar de igualdade aos principais os sólidos (aquilo que países desenvolvidos no que concer- tem valor econômico ne ao marco legal e inova com a e pode ser reciclado inclusão de catadoras e cata- ou reaproveitado) dores de materiais reciclá- e a destinação veis e reutilizáveis, tanto ambientalmen- na Logística Reversa te adequada quanto na Coleta Se- dos rejeitos letiva”. Para o órgão, (aquilo que “os instrumentos não pode ser da PNRS ajudarão reciclado ou o Brasil a atingir reutilizado). uma das metas do Plano Nacional so- A PNRS bre Mudança do institui a res- Clima, que é de ponsabilidade alcançar o índice compartilhada de reciclagem de dos geradores de resíduos de 20% em resíduos: fabrican- 2015”. n tes, importadores, distribuidores, comer- Lei 12.305/10 institui ciantes, cidadãos e titu- a Política Nacional lares de serviços de manejo de Resíduos Sólidos, dos resíduos sólidos urbanos na prevê a prevenção Logística Reversa dos resíduos e emba- e a redução na geração lagens pré-consumo e pós-consumo. A Po- lítica cria metas que irão contribuir para a de resíduos eliminação dos lixões e institui instrumen- tos de planejamento nos níveis nacional, estadual, microrregional, intermunicipal, metropolitano e municipal. Além disso, 112

ANUÁRIOABAS DINÂMICA AMBIENTAL ABORDA DESCARTE DE EMBALAGENS DE AEROSSÓIS Quando o assunto é o usuário, Helio M. Hatisuka HELIO M. HATISUKA JUNIOR, DA DINÂMICA AMBIENTAL Junior, da Dinâmica Ambiental, reforça que é im- prescindível a conscientização da população sobre Reciclar é o ideal as características das embalagens de aerossóis. “Elas A ABAS tem atuado fortemente para mostrar que o devem ser destinadas de forma adequada em prol do aerossol representa facilidade e segurança para o dia a meio ambiente. As latas vazias de aerossol precisam dia de seus usuários. A história do aerossol ficou mar- de uma destinação correta, pois ainda contém um cada por causa do uso dos CFCs, tema no qual a ABAS residual do produto, sendo necessário sua despres- lutou para esclarecer, por meio de ações educativas, surizarão em condições adequadas de segurança e antes e depois da proibição do uso de propelentes tratamento de tudo que o compõe de forma separa- com CFCs, em 1978. da: gás, líquido, embalagem, tampa e válvula”. Essa concepção sobre o aerossol foi mudando e hoje o aerossol é amplamente conhecido por seus be- Os colaboradores da indústria aerossoleira tam- nefícios, incluindo as informações sobre suas embala- bém devem estar atentos. Ao longo de todo o pro- gens vazias. A reciclagem constitui uma ótima prática, cesso envolvendo carga, transporte, descarga, é a maneira mais correta de descarte e já é efetuada destruição e destinação, a equipe de operação da Di- no mundo inteiro, de acordo com Tom Benson em seu nâmica Ambiental é treinada e capacitada para exe- artigo intitulado “A coisa certa a se fazer” para a revis- cutar e monitorar cada etapa. “Além dos treinamen- ta Aerosol & Cosméticos. tos periódicos, o condutor do veículo utilizado no Tanto latas de aço, como de alumínio, podem ser transporte de aerossóis também possui treinamento recicladas. No Brasil, são recicladas bilhões de unida- específico para a movimentação de produtos peri- des todo ano. Hugo Chaluleu cita como exemplo um gosos (MOPP), ministrado por empresa habilitada”, estudo divulgado pelo instituto alemão TUV, relatan- explica Helio. do que \"não existe nenhum potencial significativo de risco com coleta e reciclagem de latas de aerossol\". A Com base no Decreto 96044 de 18.05.1988, os ve- pesquisa destaca somente que seguir as boas normas ículos utilizados no transporte de produto perigoso de segurança é essencial. Estão entre as recomenda- possuem o Certificado de Inspeção Veicular emiti- ções: não fumar, evitar fogo aberto e outras fontes de do pelo INMETRO. “Antes de mobilizá-los, fazemos ignição, manter o equipamento limpo. n uma inspeção para assegurar as perfeitas condições para o transporte, com especial atenção para o tan- que, vazamentos, carroceria e demais dispositivos que possam afetar a segurança da carga transporta- da. Também verificamos os itens do Kit de Emergên- cia presente no veículo, que é obrigatório para esse tipo de transporte”, diz Hatisuka. Com equipamentos capazes de processar 10 mil embalagens por hora e planos de negócios envol- vendo outros países da América Latina, a Dinâmi- ca Ambiental possui um projeto de conscientização sobre o descarte correto das embalagens de aerossol que envolve visitas, treinamentos e palestras dirigi- das à população sobre o correto descarte das emba- lagens. “O programa da ABAS é de extrema impor- tância para todos, muito embasado e consistente”, opina Hatisuka. 113



EVENTOS

9 EVENTOS ABAS MARCA PRESENÇA NOS PRINCIPAIS EVENTOS DO SETOR PParticipar e promover eventos, palestras e fóruns são manei- ras de divulgar a entidade e trocar experiências. A ABAS, por meio de Hugo Chaluleu e membros da di- retoria, segue essa proposta com o objetivo de aproximar os associa- dos dos diversos mercados Grande Hotel Resort & Spa sedia VII Congresso Latino-Americano de Aerossóis 116

ANUÁRIOABAS INDÚSTRIA DO AEROSSOL NO GUARUJÁ Em setembro de 2011, a ABAS organizou o VII to por representantes de toda cadeia: fabricantes, Congresso Latino-Americano de Aerossóis, que foi consultores, distribuidores, envasadores e empre- sediado no Casa Grande Hotel Resort, no Guarujá, sas ligadas às áreas de gás, válvulas e fragrâncias. litoral paulista. Na ocasião, a associação recebeu a indústria de aerossóis para debater temas impor- A grade de palestras do congresso incluiu temas tantes do segmento, como a política de resíduos só- como: os propelentes de alta qualidade lançados em lidos, e comemorar as vendas de produtos acondi- 2011, como o Purogas (da Petrobras, feito à base de cionados em aerossóis, que haviam saltado dos 282 propano e butano). Também foram abordadas ques- milhões de unidades para 702 milhões naquele ano. tões pertinentes aos mercados da Argentina, Méxi- co, Europa, Estados Unidos e China, com palestras De acordo com a ABAS, participaram do evento ministradas por Angel Rasgido (CADEA), Raymundo 700 profissionais, oriundos de América latina, Eu- Villa Figueroa (IMAAC), Alain D’Haese (FEA), Chris ropa, Estados Unidos e Ásia. O público foi compos- Cathcart (CSPA) e You Yizhong (China). n Renomados profissionas da indústria do aerossol se reúnem no Congresso Apresentação do Dr. Montfort A. Johnsen, autor do livro“The Aerosol Handbook” Abertura do Congresso, com mesa composta por, da esquerda para a direita, Gonzalo Acuña Ferrari, Palestra de Gonzalo Vecina Neto, fundador e primeiro diretor-presidente da Agência Nacional de presidente en Cámara Chilena del Aerosol, Alain D’Ha vigilância Sanitária (ANVISA) 117

9 EVENTOS ABAS EM MADRI Xavier Cartaña (United International Business Schools Carlos Galache (presidente do comitê organizador do FEA 28th International Aerosol Congress) Hugo Chaluleu com participantes do Congresso Jaime Cantero (eNUBES) apresentou o tem“O produto aerossol sob perspectiva do consumidor europeu” Juan Antonio Seijo Font (IPSOS-ASI España) Juan Antonio Seijo Font abordou o tema“Impacto sócio-econômico dos fabricantes” As edições do FEA International (Congresso In- gresso contou com 101 expositores provenientes de ternacional do Aerossol), chancelado pela FEA (Fe- América, Ásia, Oceania e Europa. A área para exi- deração Europeia de Aerossóis), apresentam anu- bição foi de 9.117 m², dos quais 1.827 m² ficaram almente uma oportunidade para intercâmbio de para os estandes. “Tivemos a participação de 318 informações sobre o aerossol. Em 2013, o evento delegados, 528 expositores e 809 visitantes, além reuniu profissionais de diversas partes do mundo da assistência de 1.655 pessoas de diferentes partes na capital espanhola. A 28ª edição do Congresso In- do mundo”, informa Galache. ternacional de Aerossol e a 17ª Exibição aconteceu entre os dias 24 e 26 de setembro em um dos pavi- Sob a responsabilidade da AEDA (Associação Es- lhões de exposição da Feria de Madrid. panhola de Aerosoles), o evento contou com a par- ticipação de 50 países. Dos inscritos, 23% tinham Com estande compartilhado com a FLADA (Fe- origem espanhola e 67% eram estrangeiros. deração Latino-Americana do Aerossol), também presidida por Hugo Chaluleu, a ABAS estava repre- A programação do congresso contou com pales- sentada junto às associações e câmaras da indústria tras de renomados profissionais do segmento. En- do aerossol da América Latina. tre eles, podemos destacar Alain D´Haese (secretá- rio geral da FEA), Rolf Bayersdörfer (presidente da Segundo informações de Carlos Galache, pre- FEA), Eugenio Santos (presidente da AEDA), Ángel sidente do comitê organizador do evento, em en- Rasgido (presidente do Congresso Mundial do Ae- trevista para a Aerosol La Revista, a edição do con- rossol e Congresso Latino-Americano do Aerossol) 118

ANUÁRIOABAS e Philip Fleming (da Asian Aerosol Federation e Ae- Galache, presidente do comitê organizador, ressal- rosol Association of Australia). tou a importância do evento para a indústria de aerossóis por unir conceitos como internacionali- A Espanha já sediou o Congresso Internacional zação, globalização e inovação. Para Galache, tudo de Aerossóis duas vezes: em 1981, quando Barce- isso se resume no slogan do congresso: “Where the lona abrigou o evento, e em 1993, em Sevilla. Des- aerosol becomes global” (“Onde o aerossol se torna ta vez, a organização usou no logo da 28ª edição do global”, em tradução livre). congresso uma imagem que faz clara alusão à es- tátua do urso localizada na Praça Puerta del Sol. A Para Galache, os objetivos do evento foram al- escultura exibe um urso tentando alcançar frutos. cançados com as palestras que mostraram o negó- cio do aerossol do ponto de vista da inovação. “Ti- Segundo o presidente do comitê organizador do vemos uma mostra gastronômica com produtos em evento, “apesar da situação econômica atual, a con- aerossol e até uma pequena exposição de pinturas solidação do aerossol pelo consumidor se reflete feitas com aerossóis dentro do pavilhão de exposi- nos números de produção mundial, com aproxima- ções”, relata. No geral, ele acredita que inovação na damente 14 bilhões de unidades” afirma. indústria do aerossol é muito importante e que o congresso conseguiu semear o conceito. n Na declaração de boas-vindas aos participantes do Congresso Internacional de Aerossóis, Carlos Dr. Thomas Foster, (Henkel AG & Co KGaA) Ruben Friztler e Nigel Jackson (Precision), Chris Cathcart (CSPA) e Philip Fleming (Asian Aerosol Federation) Alain D’haese (FEA) Carlos Galache e outros executivos seguram bandeira da FEA durante evento Carlos Galache na cerimônia de abertura do evento Geno Nardini (Aerosol La Revista) e Hugo Chaluleu (presidente da ABAS) chegam a confraternização 119

9 EVENTOS EXPOSITORES E PREMIAÇÕES Entre os expositores do evento, a Turkish Aero- “Inovação e design da embalagem”, “Produto mais sol Manufacturers Association (ASAD) aproveitou inovador do ano”, “Desempenho e sustentabilidade para divulgar a edição de 2016 do congresso, que ambiental na indústria de aerossóis” e “Estratégia acontecerá em outubro, na cidade de Istambul. Já a mais criativa”. O primeiro prêmio foi para a empre- expositora New Food Spray chamou a atenção pela sa Lindal Group, com seu Glow Spray Packaging Bl- gama de produtos, entre eles os da categoria de ali- -Power Valve, o segundo para a Sastomed GMBH e mentos em aerossol (massa de churros e tempu- os dois últimos foram para a Henkel Ag & CokGaA. rá), que já podem ser encontrados nos mercados Mercadona, na Espanha. A empresa está investin- Carlos Galache atribuiu o sucesso do evento à do constantemente em tecnologia para aprimorar atenção dada pela organização às respostas das en- e ampliar a sua linha. De acordo com o executivo quetes realizadas nos dois congressos anteriores, o Iñigo Aguinagalbe Larrañaga, o mercado brasileiro Congresso Internacional do Aerossol, em Roma (Itá- é um dos alvos da companhia. Sua expectativa é lia), e a 7ª edição do Congresso Lationamericano do de que alguns produtos cheguem às prateleiras do Aerossol, no Guarujá (Brasil). Nos dois eventos, fo- país em 2016. ram colhidas ideias e informações sobre as necessi- dades dos participantes. Segundo Galache, as ideias O Congresso ainda promoveu o Prêmio Inter- foram postas em prática e os acertos dos eventos nacional do Aerossol, que incluiu as categorias anteriores foram usados como ponto de partida. n 120

ANUÁRIOABAS ABAS PROMOVE SIMPÓSIO EM SÃO PAULO Hugo Chaluleo discursa no evento A ABAS promoveu no dia 13 de agosto de Simpósio apresentou diversos temas ligados à cadeia de aerossol 2014, em São Paulo, o Simpósio Internacio- nal de Aerossóis. De acordo com a entidade, o objetivo do evento é fornecer subsídios e trei- namento voltados aos aspectos de segurança necessários à produção dos aerossóis. Com pa- trocínio da Fadeva e Ultragaz, o Simpósio con- tou com palestra comandada pela engenheira da empresa, Ingredi Tomadon, responsável pelo Laboratório de Análise de Gases da Companhia aborda a Qualificação de Gases Propelentes. “Falar sobre a qualificação dos gases é im- portante para o mercado, pois assim podemos consolidar a qualidade dos propelentes nacio- nais fornecidos pela Ultragaz, tendo em conta que as características dos nossos propelentes se igualam aos demais fornecidos ao redor do mundo, como por exemplo Europa, América do Norte e América Latina”, explicou Hermano Corinti Jordão, gerente comercial da Ultragaz. A programação do Simpósio também contou com palestras sobre outros temas, como desempe- nho do setor, segurança em plantas de enva- se e armazenamento de aerossóis, a interação destes gases com o meio ambiente, máquinas e tecnologias para este setor. n IMAAC CONGRESSO MUNDIAL DEL O presidente da ABAS, Hugo Chaluleu, mar- AEROSOL EM BUENOS AIRES cou presença na Convención XXXIII del Instituto Mexicano del Aerosol (IMAAC), que ocorreu no Entre os eventos que movimentam a indústria mês julho de 2014, em Cancún, no México. Du- do aerossol estão o Congreso Mundial Del Aero- rante a convenção, o presidente da ABAS foi res- sol e o 8º Congreso Latinoamericano Del Aerosol, ponsável pela apresentação com o tema “Impor- que ocorrem entre os dias 7 e 9 de outubro de tância do sistema aerossol na saúde pública”. n 2014, em Buenos Aires, Argentina. O tema será “Aerosol, towards sustainability and harmonized future” e a organização ficará por conta da CA- DEA (Camara Argentina Del Aerosol). n 121



SPRAY DA COPA DO MUNDO

10 SPRAY DA COPA DO MUNDO AEROSSOL ESTREIA NA COPA DO MUNDO NOS JOGOS DA COPA DO MUNDO DA FIFA REALIZADOS NO BRASIL, UMA LATA DE SPRAY CHAMOU A ATENÇÃO. TRAÇANDO UMA LINHA BRANCA NOS CAMPOS, O PRODUTO AJUDOU OS ÁRBITROS NAS COBRANÇAS DE FALTA E GANHOU O APELIDO DE “SPRAY DA COPA” AAespuma, que já era usada nos campeonatos bra- exige que os jogadores estejam a 9,15 metros de dis- sileiros, fez sucesso durante a Copa do Mundo tância da bola na hora de uma cobrança de falta”, da FIFA (Federação Internacional de Futebol). Tra- explica. Antes do Fair Play, os jogadores ganhavam ta-se do Fair Play, cujo nome significa jogo justo, vantagem ao dar pequenos passos que dificultavam limpo e presença de espírito esportivo. Esse aeros- a cobrança da falta. O spray evita que eles burlem sol demarca temporariamente a área da cobrança da a distância imposta pelo regulamento. Já o árbitro falta para os juízes e jogadores e a espuma biodegra- precisa contar os metros com os passos e mostrar dável some do gramado 1 minuto após a aplicação, onde os jogadores da barreira devem ficar. O execu- não sendo prejudicial aos atletas e ao campo. tivo lembra que, em 1999, o narrador Galvão Bueno De acordo com o seu criador, o mineiro Heine ficou indignado com o problema que envolvia a bar- Allemagne, da empresa Global Business, o futebol reira e disse “quero ver o cidadão que irá manter a sempre teve o problema com a barreira. “A regra 13 barreira no lugar”. E assim foi lançado o desafio. 124

ANUÁRIOABAS Naquela ocasião, Allemagne estava HEINE ALLEMAGNE, DA EMPRESA GLOBAL BUSINESS, EXIBE SUA CRIAÇÃO atento e queria criar algo que pudesse mudar o conceito de demarcação das barreiras no futebol. “Pensei em uma marcação provisória. Um produto com volume, barato e que pudesse desapare- cer. Inspirei-me na espuma e creme de barbear e logo cheguei ao spray demar- cador. A ideia foi muito lógica, eficiente, simples e popular. Foi resolvido um dos maiores problemas do futebol. Formatei um projeto brasileiro e toda a estratégia para a análise técnica da FIFA”, conta. O spray Fair Play é composto de bu- tano, isobutano e gás propano, além de um agente de formação de espuma, água e outros produtos químicos. Quando deixa a lata, o gás despressuriza e se ex- pande, criando pequenas gotas cober- tas de água. Depois, a mistura evapora, deixando apenas água para trás. Segun- do Allemagne, o produto é prático, di- nâmico, rápido e possui a forma mais popular de introdução. “Em mais de 20 mil partidas oficiais, os testes provaram o respeito à distância a partir de uma linha moral que desaparece. O tempo de paralisação caiu da média de 48 se- gundos para 20 segundos. Houve mais ocorrências de gols, menos cartões por motivo de barreira e reforço na credibi- lidade do árbitro, que também tem sua atenção 100% liberada na hora da co- brança para observar outros fatores em campo”, esclarece. Além do futebol, Allemagne afirma que há outras finalidades para o pro- duto. “As patentes nos 44 países prin- cipais onde se joga futebol reivindicam outras utilizações. É um demarcador de distância e também um pincel de liber- dade de expressão. Desenhos, escritas, mensagens e sinalizações podem ser facilmente adaptáveis em sua utiliza- ção, onde o tempo de visibilidade fica a cargo do equilíbrio químico para sua durabilidade”, revela. n 125

10 SPRAY DA COPA DO MUNDO ANTES DA COPA Até chegar aos gramados dos estádios que se- diaram os jogos da Copa do Mundo da FIFA, o spray teve uma longa trajetória. O executivo da Global Business afirma que, por 14 anos, foi de- senvolvido um projeto institucional focado no âmbito técnico com intuito de analisar o Fair Play e provar sua eficiência em campo. “O spray está ligado ao momento decisivo da partida e pode ajudar definir quem fica e quem volta pra casa e até mesmo o campeão, como foi o caso da Taça Belo Horizonte, quando o spray foi testado pela primeira vez e definiu o jogo aos 45 minutos do segundo tempo”. Allemagne conta que, durante a Copa São Paulo, um zagueiro foi artilheiro com 11 gols, dos quais nove foram gols de falta. “Nossos testes práticos, em caráter experimental, levaram, pela primeira vez na história, a International Board a aprovar o spray antes mesmo que a FIFA fizesse seus testes. Na reunião com a FIFA, realizada em Zurique, na Suíça, mostramos a importância para a federação e propusemos que fizessem seus testes para en- tender a lógica e a verdade deste projeto”, relata. Depois do encontro, a FIFA resolveu testar o pro- duto durante o Campeonato Mundial de Futebol Sub-20, que organiza para jogadores de até vinte anos de idade. “Os testes confirmaram os resulta- dos apresentados, o que levou o Fair Play ao Cam- peonato Mundial de Futebol Sub-17 e, posterior- mente, à Copa Mundo da FIFA”, diz Allemagne. n 126

ANUÁRIOABAS COMERCIALIZAÇÃO Projeto do Fair Play foi implantado de maneira singular Nessa etapa, Allemagne explica como a empresa ao momento de decisão na partida, interferindo de manteve o projeto em caráter experimental e res- maneira decisiva no resultado dos jogos e nas ações trito ao futebol. Nos últimos 14 anos, foram usadas que envolvem cartão, apito e bola. “Nossa expectativa 20 mil unidades/ano no Brasil, como protótipos, e é de nos aliarmos a uma empresa que enxergue estes mais 20 mil unidades/ano para desenvolvimento valores e tenha logística global de distribuição. Esti- internacional. “Na Copa do Mundo, enviamos cin- ma-se que, no mundo, ocorram 20 milhões de jogos co unidades/jogo de spray para as 64 partidas (320 ao ano e está aí o nosso potencial de vendas”. unidades). O consumo profissional é, em média, de dois tubos por jogo e, em nível amador, de um tubo. Mesmo sem muitos recursos financeiros, o proje- Um spray representa 12 marcações de falta”. to do Fair Play foi implantado de maneira singular. “É um case de sucesso na história no futebol mundial. O projeto foi desenvolvido com um conceito dife- O país do futebol ainda não entendeu o quanto este rente. Allemagne reforça que a penetração do produ- projeto tem valor para suas divisas e interesse nacio- to chega aos 210 países associados à FIFA e está ligada nal junto aos olhos do mundo”, diz Allemagne. n 127



TRADUÇÕES

ENGLISH VERSION Chapter 1- Aerosol market in Brazil ABAS projects increase in aerosol consumption Boldness has led Imã Aerossóis, an 18 year company located in Diadema, Data from the Brazilian Association of Aerosols and Household Cleaners in São Paulo state, to be present in 100% of Brazilian states with the Fun Line. “It is an acknowledgement of the brand and proves our commitment show consumption of aerosol products for the next years with Imã products quality”, says Gabriel Eduardo Kaminsky, director of the company, which counts, today, with an installed capacity able to produce The aerosol industry in Brazil is today in a very promising scenery, mainly due 4.5 million of dispensers/month. to the income increase of classes C and D consumers, who now consume this type of products. “It is not a secret that our market is latent, with projections of Satisfied with the company results, Kaminsky explains that the aim is to reaching 1.4 billion aerosols commercialized until 2021”, comments Antal Györ- keep growing, and, for the next years, “we will invest to raise our produc- gy Almásy, ABAS vice-president and Baston do Brasil cosmetic division director. tion capacity in at least 15% a year”. The executive believes thatthenumbers in“BrazilianAerosol Market”survey The great company pillar is the focus on the client, according to Kamin- highlights aerosol industry in the national economy. One must only remember sky.“Imã objective is to supply quality products and services that meet the that “the sector now generates around 9 thousand direct jobs and produces Client needs and expectations, within defined costs and terms. We have a quality aerosols, comparable to those of the United States and Europe”. trustful and ethical relation with clients and suppliers and value secrecy in all processes”, he says. Although suffering due to importation, Antal György Almásy believes in a positive aspect:“these importations and commodities may lead us to de- In order to strengthen Imã Aerossóis, it is not necessary placing products velop structures and formulations, as well as new propellants, in order to in all niches. Imã adopts the policy of not manufacturing any own brand meet the Brazilian demanding consumer requirements. The entity, during product that may compete with one of its outsourced clients. all these years, has counted on its associates’ dedication to the develop- ment of aerosol technical and commercial aspects in the country”. Currently, Imã keeps the “Fun Line”, composed by different items: Ar- tificial Snow, Serpentine in seven colors (green, yellow, blue, White, red, These characteristics of Brazilian market are observed in several occa- pink and Orange), Temporary Hair Color in two sizes and 11 colors (red, sions of the sector history. “Both in the first water-based and cosmetic yellow, purple, orange, gray, white, black, pink, green, golden and blue), aerosols produced, and in the technical and scientific innovation generated in addition to the aerosol horn. by a series of door-to-door companies and franchises – today extending to retail products as well”, explains ABAS vice-president. With an eye on World Cup 2014, Imã has adopted the whole line arts, highlighting green and yellow colors in the dispensers. It has also launched In addition to the numbers, ABAS achievements are also due to strong a new product with focus on the fan, the roll on Face Color . “This paint, in ties with other entities. To Antal György Almásy, all technical meetings at- roll on dispenser, is simple and easy to use, the fan can color any part of tended along the years and the links maintained with these entities con- the body without dirt. The product, registered in Anvisa, is available in the firm this statement.“These are examples from ABC – Brazilian Association market in 7 different colors”, states Kaminsky. of Cosmetology, which for 28 years has shared the same space with ABAS, as well as ABNT – Brazilian Association of Technical Norms, struggling to Creativity harmonize our norms with neighbor countries”. The company director sees many other opportunities in the party and fun articles niche and is developing other items for commercialization. “In According to Antal György Almásy, it is gratifying to participate in this 2015, we’ll count on new launchings in the‘Fun Line’”, says Kaminsky. aerosol progress in the country. “At Baston do Brasil, the effort, strength In addition to creativity, Imã has collected all information related to and passion to meet market demands make me feel pleased. I am free to safety, which are released at the company website and on the line labels. create and offer high quality products, comparable to the foreign products. For all products there is an emergency data sheet containing indications It is very rewarding to know that ABAS supports all this work”. on health and environment risks in case of fire. The sheet also contains the product information and specifications required in case of accidents. Imã Aerossóis intends to raise production capacity in 15% a year Aerosol in parties? In the aerosol industry these products are not new, quite Learn some of our products the contrary, they have a good space in consumption ranking. ABAS survey has 1) The Fun Paint is a temporary hair color, prepared with cosmetic shown that in 2013 a total of 16,808,162 aerosol articles for parties and fun pigments. In order to remove the product, wash the hair with water and were commercialized, from the total of 16,277,946 units produced in the coun- shampoo. try. Importation has reached 384 thousand units. 2) The Fun little foam is artificial snow. It is perfect to play with during The figures presented by ABAS indicate a heated market for this segment, Carnival, in birthdays, parties, gymkhanas and celebrations in general. particularly in Brazil. We only have to remember that the country is known for 3)Teia da Alegria® (Fun net) is a funny aerosol serpentine that can be used its festive calendar and that 2014, in addition to Carnival, another great party in parties and celebrations, and also in windows decoration, for example. drives aerosol party articles sales: FIFAWorld Cup. 130

ANUÁRIOABAS Insecticides as allies (synthetic), so the formula uses 20% acid 3 – (Nn-butyl-N-acetyl-ami- Insect repellant aerosols have become authentic weapons against several no)-propionic as a repellant. diseases caused by fly and mosquito bites, for example World concern A study released by Bill Gates reveals the mosquito is responsible for “Insecticide production in Brazil still has much room to grow,”says Hugo 725 thousand deaths, on average. In 2012 alone, there were more than Chaluleu, president of ABAS. The explanation is easy: insecticides are still 620 thousand deaths and nearly 207 million cases, according to the World the best way to eliminate mosquitoes and they have become an ally in Health Organization (WHO). urban and rural zones and diverse regions in the north of the country. In Brazil, the north suffers with malaria. In the state of Acre, from 2000 to 2012, deaths caused by the disease fell from 231 to 61, approximately The numbers for ABAS’ Brazilian Aerosol Market Analysis show that the 75%, and prevention measures are promoted continuously. Data from the volume of insecticides sold in 2013 reached 205,889,662, with 127,610,714 Integrated Actions Network for Health Care in Controlling Dengue Fever produced in Brazil and 78,278,948 imported. revealed that 47.9% of the foci are in residential homes. “In that sense, the use of insecticides can be used together with other measures against According to Chaluleu, several indexes prove that after the discoveries mosquito-transmitted diseases,”underscores the president of ABAS. that insect bites can transmit bacterial and viral disease, researchers and In the city of São Paulo, data from Agência Brasil (5/16/2014) also point scientists have sought solutions to avoid the propagation of disease such to the appearance of new cases of dengue fever. Numbers compiled until as dengue fever, malaria, yellow fever and West Nile virus, Lyme disease, May indicated that, despite the drop in notifications, total infections by the Rocky Mountain Spotted Fever caused by tics, or the West Nile virus and disease since the beginning of 2014 have reached 5093 cases. This number certain forms of encephalitis also transmitted by mosquitoes. is much higher than in the same period last year (2617 cases). Progress Household The first registry was in 1905, when a Dutch group discovered that the The market for household aerosol products demonstrated growth. The steam distillation of Java lemon and geranium leaves produced an am- ABAS study indicates a jump from 120 to 140 million units.With products that ber-colored liquid that they called citronella oil, which had a very strong use more and more technology in their formulas, the tendency is growing. smell and whose active ingredient was citronella (6-dimetil octenol 3.7). According to Dr. Montfort A. Johnsen, in his paper published in Aerosol Cure in aerosols La Revista (October 2013), the first aerosol repellant appeared in 1954. Aerosols have also gained room in medicinal and veterinary segments. Con- Topically, it contained approximately 12% citronella oil and isopropanol as sumers increasingly opt for treating problems, especially those associated with the propellant. Because of the strong lemon smell in its formula, it was respiratory tract inflammations. Efficacy is due to correct nebulization, which only partially accepted in the United States and production was stagnant permits high concentrations of the drug to reach the deepest airways directly. at 12 million units/year until the introduction of DEET, used as a substitute. Whether for relieving muscle pain, relieving asthma or for use in several Despite DEET’s popularity, until around 2000, one or two companies species of animals as a healing product, larvicide, vermicide or repellant, continued to manufacture products with citronella.“We had brands on the the products in this category represent a great market opportunity for market such as Baygon, SBP, Rodasol, Neocide Detefon,”recalls Chaluleu. manufacturers. However, the numbers presented in the Brazilian Aerosol Today, according to the president of ABAS, products are found with new Market Study – 2103 show a slight drop. technologies, water-based, without the use of solvents, and with much milder smells.“That was Brazil’s major achievement since it was the first to Personal Care manufacture water-based insecticides. The country took a major leap for- It is no secret that the consumption of personal care products in aerosols ward in household cleanser are, especially in relation to household insec- has deodorant as the leader in the ranking at 85%. This is followed by hair ticides, so essential in combating urban pests,\" says the president of ABAS. sprays, with 7%, and shaving cream, with 6%. Cream and roll-on deodorants Montfort reveals in his paper that, “the number of alternatives or prod- have lost space and aerosol deodorants have gained space in Brazilian homes. ucts that accompany and reinforce insect repellants has increased contin- The ABAS study shows this ascending line in the number of units pro- uously over recent years, including mini aerosol repellants for one or two duced in million, which has reached 450 million. The chart show notable applications because they contain less than half the product compared to growth starting in 2010. usual sizes of 113-184 grams.” Of the total volume produced, only 11% is domestic. The vast majority, Montfort states that in the field of insect repellants, there are the stan- 89%, is imported. Brazil does not produce everything it consumes and it dard family types, which can be conveniently divided into three subdivi- is necessary to import part, especially from Argentina, one of the world’s sions: family, regular and sports (or extreme) formulas. A new variation of biggest producers. the family formula is called“dry powder\". It contains 15% of DEET and pre- sumably a good percentage of an unusual propellant. Other new products are DEET-based with SPF 15 sun protection, and other do not contain DEET 131

ENGLISH VERSION Chapter 2 - ABAS celebrates its 50 years ABAS celebrates its 50 years aerosol tubes manufacturer. Entity starts festivities for the 50 years of foundation Aercamp was only created in 1968 by Almásy, which produced its own gathering associates in an event in São Paulo capital machines and then bought the land in Campo Limpo Paulista, where the In a moment when ABAS completes 50 years, the increase in associated company works until today. It was considering this successful case that companies is remarkable. When Hugo Chaluleu assumed the presiden- Hugo Chaluleu paid homage to Ida Almásy, also responsible for the chal- cy, there were 28 associate companies and today, until the first quarter lenges faced and conquers of Brazilian aerosol industry. of 2014, the entity gathers 65 companies. Another reason for joy during these 50 years since ABAS foundation and the 32 years of Chaluleu action The evening included also a show with Originais do Samba, another in favor of the segment, is that the sector has grown considerably in the group with over 50 year existence last 10 years, increasing its size in over five times. Hugo Chaluleu, a leader in Brazilian aerosol industry The figures help to draw a growing line of success. In 2010 702 million Hugo Chaluleu, over 32 years at the head of ABAS, and several other units of the product dispensers were consumed, according to ABAS data. years dedicated to the entity, a valuable contribution to aerosol industry Each Brazilian, according to the entity survey, has consumed an average of 2.9 aerosol cans daily. In the last survey of the entity, the numbers, not Born in Mendoza, Argentina, naturalized Brazilian, has made of Brazil surprisingly, have once again increased: consumption has reached 1 bil- his home and is today as Brazilian as the entity he commands. He came to lion, involving products like body deodorants, hair spray, shaving creams, work in the 1970s and lives here until today. Chaluleu has four children and odorants, medicine products, insecticides, paints and food line. six grandchildren, all of them born in the country, and has many victories in his personal, professional and associate life. ABAS took advantage of its “Annual Dinner” to start the celebration of its 50 years. The big party took place on December 13, 2013, at Caesar Business One of ABAS founders, Chaluleu has become president for the first time Faria Lima, in São Paulo capital. The celebration included dinner, attended in 1982. by around 300 guests from the whole country. Among the participants, deserve special mention the board members, professionals from associate As ABAS president, Chaluleu has always considered the growth and companies, international entities’representatives, friends and collaborators. strengthening of aerosol and household cleaners industry in Brazil a prior- ity. Graduated in social sciences, anthropology and foreign commerce, he is During the ceremony, ABAS president highlighted the entity action in well acquainted, like a chemist or engineer, with all technical information defense of the companies, and in favor of national development of the sec- involving aerosol. tor. “Fifty years went very fast and left extremely important memories”, said Chaluleu in his speech. To Aerosol La Revista, the ABAS president told that the greatest chal- lenge to aerosol producers in Brazil was always the availability of propel- “It was a moment of pride to see all those people who were part of the lants and the buying of petroleum solvents. “These products were highly entity history gathered together. Celebrating ABAS fifty years is also hon- controlled by quotas that limited our market growth. Fortunately today we oring the 50 years of economic development in Brazil and the 1st billion of have available all petroleum products”, said him. aerosol units consumed in the last year”, said Chaluleu, who also thanked FIESP – São Paulo State Industries Federation and ANVISA – Brazilian His administration has also witnessed, in 1979, the prohibition of CFCs Health Surveillance Agency – for their important contributions to the seg- in household cleaners by the Department of Health, and, in a common ment.“Let’s go ahead”, concluded him. agreement with the industry, has started CFCs Phase-out, one year after the United States and Canada, which cancelled, in 1988, their use in all The aim of paying homage to Ida Almásy, mechanical engineer Antal other products.“The only alternative was liquefied gas, derivative from pe- Almásy’s wife, both founders of Aercamp, today conducted by their son Attila troleum, primarily: butane and propane. However, at that time, Brazil was Almásy, was to acknowledge those who have helped to build ABAS history; a large importer of liquefied gas for essential uses, basically, gas cylinders Aercamp have followed ABAS path since it has over 45 year existence. The for household use”, tells Chaluleu. couple, who came to Brazil in 1962, also represents the national market de- velopment and keeps their fight to conquer new businesses. Attila Almásy In that phase, the sector negotiated with Petrobras the supply of pro- remembers, for example, the monobloc aerosol in Brazil was imported from pellant combinations with coherent unsaturated contents in Santos, which Switzerland by Impacta do Brasil in 1962 by his father, Antal Almasy. helped household cleaners sector survival.“In personal hygiene area, these propellants could only be used with highly expensive purification process- In1958, Antal Almásy developed the first aerosol machines in Europe es. Today we have highly pure propellants available”. with Doctor Honish, owner of Aeratom, a company located in Rapersvill, Switzerland. And it was this technology that arrived in Brazil, along with It is important to remark that it was in this same period that Brazil the professional, at the time Tubrazil technical director, today Impacta, was the first country worldwide and first in Latin America to initiate CFCs phase-out, in January 1979, soon after Canada and United States which have initiated if by the end of 1978. Other Latin America countries – which 132

ANUÁRIOABAS rendered little importance to environmental issues, according to Almásy – the Association. A little more than 5 numbers were edited. But ABC, in kept on using CFCs in aerosols for more eight years. “With that, they could 1975 began to edit the “Boletim ABC”, an off-set printed monthly publica- develop their markets until they also started to use hydrocarbons and pro- tion with limited issue”. pellants”. Since the entities aim was to keep on divulging news and collaborating It was under his administration, in 1996, that ABAS extended its activ- with the segments knowledge diffusion, in December 1978, in a great joint ities to household cleaners, changing from ABA to ABAS, and thus ben- effort, the two presidencies and boards invested in another joint action. efiting companies operating in this segment. During this whole period, The result was the birth of Aerosol & Cosméticos, bimonthly magazine. Ac- Chaluleu visited several countries, always lecturing on aerosols or themes cording to Valfré, “the publication, very well edited and with an excellent related to the sector.TheVII Latin America Conference on Aerosols, in 2011, content, had a long and fruitful existence despite political and financial ob- in Guarujá, was a great accomplishment to ABAS, which could receive im- stacles which the country went through. Without fear of making mistakes, portant names in Brazilian industry. The occasion was also stage for ABAS I can say that that was a great conquer for both associations”. Yearbook 1st Edition launching, which gathered a good part of the industry history, by means of a time line drawing a parallel with ABAS actuation. Another passage mentioned by the pharmacist- biochemist was his participation in lectures and conferences promoted by ABA. “ABA and ABC Recently, ABAS president has participated in important events abroad, always together, each one with their own characteristics, identity and stat- like the 28th FEA International Aerosol Congress & 17 Exhibition, in Madrid, ute purposes. Fate wanted that, in 1996, I had the honor to preside ABA Spain, and the 6th International Aerosol and Metal Containers Exhibition, General Meeting in which the proposition to change its name to“Brazilian in China, among others. Association of Aerosols and Household Cleaners”was voted. The excellent phase of the entity and Hugo Chaluleu international rep- ABAS presidents’names 3rd president - 1967 resentation is remembered by the publishing of a special article in Aerosol Oskar Sommerhalder La Revista, in the beginning of 2014, which Nancy reporter calls“Hugo Ch- 1st president - 1963 aluleu—Una vida entregada al aerosol”. João Balint 4th president - 1973 Claude Edouard Barbé The voice of a great partner 2nd president - 1966 Henrique Valfré, pharmacist, biochemist and former president Enrique R. Rusconi 5th President - 1982 of Brazilian Association of Cosmetology, told some passages Hugo Chaluleu of his work to ABAS Yearbook 2014. Henrique Valfré tells that, in 1970, he entered Rhodia Quimica Pharma- Testimonies ceutic Division in Santo André, city within Greater São Paulo.“I would have never imagined that I would, along my career, work with aerosols, for, at “We certainly have a lot to thank to Mr. Hugo Chaluleu, for he is an ex- the time they were in their basic industrial attempts. Since the prohibition ample of life and fight in defense of the Brazilian aerosol market. It is in this of poppers fabrication, in 1961, Rhodia turned its attention to aerosol seg- country, from all Americas, that the largest potential consumption of these ment, adapting and improving its industrial facilities and becoming at the products takes place. time, one of the most important manufacturers of the sector. I follow Hugo Chaluleu path since childhood and, in the last 22 years, I It was via ABA – Brazilian Association of Aerosols that Valfré became have provided technical and statistical support to the entity. Hugo Chalu- interested and decided to deepen his knowledge on the subject. At that leu is an example of honesty, nobleness and patriotism, so rare nowadays. time, his boss was Dr. Claude E.Barbé, who had been elected ABA pres- He conducts his interest in aerosol in an ideological way and with high ident. “Although initially my sector was exclusively cosmetics, there was commitment. It is a pleasure to work with him”. a great interaction with aerosol sector, to the point that, in few months, I became the pharmacist responsible for both, cosmetics and aerosols”. Antal György Almásy, director of Baston cosmetic division and ABAS vice-president ABC – Brazilian Association of Cosmetology, was only founded in 1973 and Valfré was elected vice-president in the 1973/1975 period and presi- “Fate had it that, in 1996, I had the honor to preside the General Meeting dent in 1975/1977 and 1977/1979 periods. “Due to the physical proxim- of ABA (as the acronym was at that time), in which a proposition to change ity of both presidents, ABA and ABC started to walk together and share the name to Associação Brasileira de Aerossóis e Saneantes Domissánitários common purposes, and since “united we stand, divided we fall” a lot was (Brazilian Association of Aerosols and Household Cleaners). It was a beautiful accomplished in that period”, says Valfré. victory, result of its president Hugo Chaluleu vision and perseverance, which came to augment and strengthen yet more this important business sector”. Another joint action remembered by Valfré occurred in terms of publica- Henrique Valfré, pharmacist-biochemist and former president of Asso- tions. “ABA had a small publication, started in 1976, called Aerosol Moder- ciação Brasileira de Cosmetologia (Brazilian Association of Cosmetology) no, which was not periodic and included information and news concerning 133

ENGLISH VERSION “It is very hard to point to one ABAS action as a highlight, considering I met Dr. Hugo in 1976, through Chanson Cosméticos Ltda technical di- that, during its 50 year existence, many victories were achieved and rector, Mr. Abraão Rosemberg. Since that time I started to attend ABA and summarize the significant increase in aerosol dispensers use during the ABC meetings and I can say, after so many years of contact, that Hugo Cha- last years. Ultragaz is thankful to ABAS efforts, particularly to its current luleu in an intelligent, human and visionary person, defender of the sector, president Dr. Hugo Chaluleu and the whole board of the entity, which are for whom I have great admiration. ABAS is him.” responsible for the development that led to its expressive growth”. Gláucia S.C. Vieira, ACGV consultant Hermano Corinti Jordão, Ultragaz commercial manager “ABAS acting has been fundamental to strengthen the segment in Brazil, it gathers different companies of production chain around one common “We congratulate ABAS for its 50 years of work, for the dedication shown goal: aerosol market growth, as a whole. Congratulations for the 50 years”. by all those who were involved in the association administration, and for the great progress of the segment during this period. As pioneer in the fab- Carlos Bertucci, rication of a national purified propellant, Purogas, Liquigás follows ABAS Tubex CFO in the search for better solutions to aerosol market. We wish this partner- ship to be increasingly productive, in order to bring technical evolution to “ABAS has been outstanding in the segment, rendering an invaluable the sector and contribute to improve Brazilian people quality of life”. contribution to the good development of aerosol market, promoting a sys- tematic policy to correct distortions and strongly promote the sector devel- Roberto Jorge de Souza Leão Rodrigues, opment. Its President, Hugo Chaluleu, is an indefatigable fighter in favor of Liquigás GLP Granel director the category. Chaluleu deserves the class support and esteem”. “ABAS has had a fundamental role in the development of Brazilian mar- Antonio Carlos Teixeira Álvares, ket, fighting for the competitiveness of the product made in Brazil and Brasilata CEO supporting companies in the development of local production. ABAS has represented a great promoter of our installation in Brazil, providing total “Talking about Hugo Chaluleu is easy, as his story as president of one support during the process”. of the most important associations in the world, in the aerosol industry, is a successful escalation. He represents ethics, honesty and commitment, Silvio Partiti, virtues that guide his 38 years of associativism. Congratulations and our Exal director gratitude to our eternal president”. “ABAS is Imã partner institution that offers technical and juridical assis- Neide Montezano, president of ABMAPRO tance, whenever required”. “ABAS has made use of a great deal of professionalism through Hugo Gabriel Kaminsky, Chaluleu, in contact with Fareva, and the company already shows up as an Imã Aerossóis director associated of the entity”. “Mr. Hugo is a man of vision and very important in Brazilian aerosol mar- Bernard Fraisse, ket, acting and defending our interests in the association throughout his president of Fareva Brazil life, and even today represents us with firmness and respect. He represents a great value to all ABAS associates. We respect and acknowledge him, for “ABAS is one of the oldest trade associations in Brazil. In its 50 years of all he has done and still does for Brazilian aerosol. May other 50 years come”. existence, it has stood out for its innovation, often at the international lev- el, and for the proactive search for the defense of the aerosol and sanitizer Attila Julio Almásy, industry in Brazil. Hugo Chaluleu is ahead of the association, embodying ABAS procurement manager and marketing director it and granting it international recognition. He has always sought to com- bine innovative ideas, industry expectations, and the relentless pursuit of “Aerosol industry and ABAS have been together and have grown until growth of this industry in Brazil and demands of regulatory agencies, while the entity became the main national representative of the sector interests. especially valuing safety, respect for consumers, and fair competitiveness. I congratulate the entity and Mr. Hugo Chaluleu for the entity fifty years Hugo Chaluleu is the owner of unparalleled knowledge and a strategic vi- and wish success for the next 50 years”. sion of the industry. It is a pleasure to absorb some of this knowledge and to have been able to contribute to a part of this history.” Gilberto Figueira, Public Projetos Editoriais director Carsten W. Taeger, director of ABAS and NTX Consulting 134

ANUÁRIOABAS Chapter 3 - Investments in Brazil Multinational companies see opportunities in the country French company moves into Itupeva Over the past three years, the city of Itupeva received foreign invest- ments, coming from the arrival of companies operating in the aerosol in- The multinational company Fareva acquired a terrain in the city of the dustry. Enough to say that all of them are eyeing new business opportuni- state of São Paulo, and intends to become a leader in the segment, in the ties in the country and want to conquer their space in the domestic market. country. After the Headquarters in France, the United States, Germany, It- With approximately 42,000 inhabitants, according to the IBGE of 2009, aly, Switzerland, Poland, Mexico, Ukraine, Russia, Italy and the UK, it was Itupeva represents a great area for the installation of these companies, the turn of Brazil. since the region has fast access to the other industrial consuming poles, facilitating the logistics of product distribution. The arrival of new players Founded in 1990 in the heart of the Ardèche region, in France, Fareva composes a more dynamic scenario for the aerosol industry, in the assess- has 8,500 employees, is currently present in 12 countries, in over 35 differ- ment of Hugo Chaluleu, President of ABAS. ent locations and follows with investments in various regions of the globe. Thibaut Fraisse, LATAM Director of Sales for Fareva Brazil, said that Fareva's Itupeva Mayor Values Aerosol Industry negotiations and planning to be in Brazil are not that recent. \"In fact, we've According to the State Data Analysis System Foundation (SEADE), been working on this facility for at least five years. We had bet on the chal- the number of formal jobs in Itupeva is 22,288, with 9,520 in the industry lenge of operating in Brazil, and believe in the growth of the sector \" Ricardo Bocalon, mayor of Itupeva, believes that a number of factors Thibaut highlights that the main focus of Fareva has always been have significantly contributed to the installation of new companies in the creation, innovation and state-of-the-art technology. \"Exploring our region. “The city came out of a rural condition but maintained its logistics, strengths, we want to meet the demand of the Brazilian market and given the proximity to major centers. The municipality is en route to in- more and more increase production capacity for franchise customers, own dustrial, logistics and tourism activities through projects such as the Serra brands and direct sales, with a wide range of household products, cosmet- Azul, Wet‘n Wild and Outlet Premium Complex”, he said. ics and pharmaceuticals”. According to Bocalon and his vice mayor, Osmar Tozi, actions for the suc- We invested around € 40 million during the installation and continued cess of the mandate are in full gear. Both are acting according to the 13 expansion, with the goal of achieving a production capacity of 400 million commitments, consisting of actions to promote the development of resi- units per year in Itupeva. According to Bernard Fraisse, president of Fareva dents and the city, ranging from works in the areas of healthcare and edu- Brazil,, the investment in the Itupeva plant will follow three stages, which cation, creation of aTechnical School (ETEC) and Emergency Unit (UPA), lei- will be completed still in 2014. \"In 2017, our estimate is to reach 500 mil- sure areas, and policies for valuation of elderly and people’s participation. lion units”. Itupeva has the Economic and Social Development Program (PRODES), With a turnover of € 1.3 billion in 2013, Bernard Fraisse explains that the which is intended for ICMS generation units.Thus, units are required to begin strategy for the Fareva unit in Itupeva is sustainable and follows a gradual their economic activities within 18 months from the date of approval of their evolution. In Latin America, the company also inaugurated, in May 2014, a construction projects, except in cases in which the impossibility of beginning factory located in Vallejo, close to Mexico City, dedicated solely to the pro- activities is proven, due to the complexity of the construction work or difficul- duction of packaging to cosmetic products (liquids, emulsions and creams ties in obtaining permits from government agencies for operation. in tubes, bottles and roll-on) and household products. In Bocalon’s opinion, companies are always welcome to the municipality. French expertise, Brazilian raw materials “Companies bring in new technologies, methodologies and forms of man- In Brazil, Bernard believes it will be very important to achieve a leading agement that extend people’s insight while promoting everyone’s develop- position in the segment. For this, we have created a strong infrastructure, ment.“In the case of newcomers from overseas, the mayor reveals that he has with about 1,500 employees and the opening of a research and develop- always monitored the aerosol industry and acknowledges its value added, ment laboratory, whose coordination is the responsibility of the headquar- especially now with the increased purchasing power of the population. ters in France. For the future, the executive reveals that one of the bets of Fareva will be the makeup. \"Our plans include the entry in the short term According to Bocalon, with the construction of an ETEC in Itupeva, expect- in this segment, and we are also interested in working with raw materials ed to begin operation by 2017, companies will be giving attention to Itupeva of the country and even tropicalize some existing formulas.\" when choosing new installations.“Not to mention skilled labor, proximity to For Thibaut, the Fareva's differential is that 50% of sales are own formu- stakeholders, and favorable logistics, as the city is crossed by three highways: las, created from innovative studies and rigorous process control. In France, Rodovia dos Bandeirantes, Rodovia Dom Gabriel P. Bueno Couto, and Rodovia we have a team that is constantly studying new materials, worried about Miguel Melhado Campos. It should be noted that Itupeva is near the Vira- the quality at all stages of production, as well as respecting the highest copos International Airport, which is a benchmark for cargo transportation.” technical requirements. 135

ENGLISH VERSION Over 60 year expertise now in the country Innovation Tubex business plan anticipates a total of 11 lines until 2017 The German company, also operating in Russia, Austria, Poland, Slova- kia and China, was already acknowledged in several prizes, among which Tubex do Brasil is another company that believes in Brazilian market the \"World Aluminium Aerosol Can Award\", occurred during AEROBAL (in- potential and was installed, in 2012, in São Paulo state. Carlos Bertucci, ternational association for aluminum aerosol cans manufacturers) con- Tubex CFO (Chief Executive Financial Office), says that the company, with ference. The winner can was Tubex’s, called Autumn, and uses the most packs DNA, is operating for over 60 years. “Tubex belongs to a solid busi- recent technology in digital printing, in a partnership with Hinterkopf, ness group with over seven thousand employees and annual billing of 1.2 equipment supplier. billion Euros”, he states. Bertucci assigns this acknowledgement to the continuous investment in new technologies and improvement of processes, actions that are part of our No wonder Tubex is strongly investing in Brazil. Bertucci reveals that the history and premise of offering the best solutions to each client and market. goal is to offer aluminum aerosol cans with distinct quality, technology and services focused on cosmetics and pharmaceutical markets. To the ex- Giant in aluminum cans segment arrives in Brazil ecutive, Latin America market, particularly Brazil, is very promising. “We The North-American company was installed in Itupeva and promises believe that there is a lot yet in terms of growth, particularly when we to heat the region economy and promote its business in Latin America compare our consumption to that of other countries”. Considered a strength in aluminum can fabrication, Exal Corporation Tubex operation, according to Bertucci, is intended to provide another arrived in Brazil to expand their investments in Latin American market. Ap- option to aerosol market, allowing the segment growth as a whole. “The propriately installed in Itupeva municipality, the new Exal factory is being consumer understands the differential of the aerosol product and its gains prepared to take advantage of good opportunities. in quality and convenience of use. I can exemplify with the dry deodorant. The consumer started to pay for that as the average income was raised. According to Silvio Partiti, Exal Holding Brasil director, the expectation More consumers begin to have access to the product and use aerosol in- is that the Brazilian branch will contribute to aerosol market development stead of squeeze or roll-on”. using the most recent Technologies and equipment to fabricate excellent quality dispensers. “We are installing a last generation factory complex, Large steps able to guarantee the local market supply”. The new Tubex plant counts on facilities with 9,000 m² factory area and 800 m² office to support the growth and arrival of new lines and equip- For the next two years, plans are aggressive. Partiti states that the com- ment. In order to grow combining efficiency and sustainability, the ongo- pany has entered into contracts with large clients, both multinational and ing expansion plan is intended to continue until 2017.“Currently we count national. “We’ll start with one production line whose startup will take on four lines. The fifth line will be installed in September 2014, and the place in July 2014”, he says. sixth will be installed in December 2014. In Brazil our capacity reaches 120 million cans/year and we intend to reach 200 million by the end of 2014. In order to complete Itupeva unit infrastructure, the second and third With the six lines operating, Tubex do Brasil business plan anticipates a to- lines are expected to arrive in January and July of 2015, respectively. As tal of 11 lines until 2017”, informs Bertucci. to the fourth, it is expected to be installed in 2016. “With that, our Project All those Tubex large steps are strategically studied and involve invest- first phase will be concluded. Four other lines are foreseen, which will be ment in equipment, technology, safety and training. In technology ambit, installed according to the market growth”, says Partiti. Tubex is the first company to offer powder internal varnish, whose advan- tages are: does not use solvents, less CO2 emission and better layer control. Innovation “We supply the market with deodorants, cosmetics, sunblocks, among About packs innovations, Partiti reveals that aluminum can production others, in 35, 40, 45, 50 and 53 mm diameters dispensers and several types from aluminum in coils (using Coil to Can – C2C technology) and no lon- of shoulders and shapes”. ger from the slug is today a reality in the United States, both for beverage Furthermore, Bertucci explains that there is the possibility of relief in alu- bottles and aerosols. minum cans. “This technology is already available in Germany and we can C2C is an innovation created by Exal with proved successful results. With bring it to Brazil in case there is a demand”. Itupeva plant also counts on a this technology, aluminum tubes fabrication is faster, can use differentiat- room for color testing in an environment apart from production, with equip- ed drawings and produces lighter tubes. “Decidedly this technology will be ment intended to offer this service to clients in an agile and efficient way. incorporated to the new factory in Brazil in the next years, which will bring The model used by Tubex provides assurance that the teams are well significant gains in speed and productivity”. trained and interchange experiences, of course, with Tubex technology al- Another point highlighted by Exal executive is the digital printing, using ready used in Germany. “Our aim is to focus on the formation of a strong fluorescent paints and varnishes, and developing special shapes with en- team to attend clients, as well”. graving/embossing. According to Partiti, these printings will be available in the Brazilian unit. 136

ANUÁRIOABAS Expansion in Latin America amounting, in three years, to over US$ 120 million invested in the region”. According to the executive, this unit, which will start production in Exal keeps an eye on Latin America since 1997 and Exal Group expansion plans in the region will be maintained. All their next steps are focused on July, will be the most modern, efficient and environmentally friendly in growth. “Latin America is the region with most investments by Exal. Last the world, ensuring a basis for quality can production both in Brazil and year, we received a new line of cans in Argentina, very similar to the lines Argentina. to be installed in Brazil, and we have promoted an upgrade in another line”. Sustainability Investments have their point. Partiti explains that all steps of the multi- Care with environment is among the chief values in Exal, and, in Brazil, national are addressing a need from their clients. With a high technology Partiti assures that things will not be different. “Our new slug factory will factory in Argentina, Exal has capacity for five lines of production. Each line use liquid aluminum as raw material and furnaces with regenerative burn- can produce millions of units.“In Puerto Madryn, where Exal is located, we ers, providing 35% reduction in energy consumption. Recycled aluminum are beginning the production of aluminum slugs, raw material for alumi- may also be used in the production process”. num can production”, says Partiti. For such, Exal will count on special alloys that confer more resistance to the aluminum. “We will produce cans with the same technical characteris- He emphasizes that in Argentina Exal is enlarging aerosol filling produc- tics, but using less material”. tion capacity in Garin plant, including investments in new lines for liquid filling. “Besides, of course, the previously commented investments in Brazil, Chapter 4 - International aerosol market United States trends filling material, where the bag is inflated with the product. The product Sources: http://www.cspa.org/ - Dr. Johnsen Montfort Aerosols in Bag-On-valve type dispensers have pleased North-American can be a simple liquid or may contain around 2% of a“blown”gas with low pressure, allowing it to spring forth like foam, as in shaving cream”. In a gradual growth rhythm, the aerosol industry in the USA reveals modest numbers. In an interview to Anuário Brasileiro de Aerossóis (Bra- When the bag is inflated, it compresses the propellant nitrogen, raising zilian Yearbook of Aerosols), Dr. Johnsen Montfort, author of Handbook of pressure to around 5 or 6 kg/cm2. After checking the pressure, the assembly, Aerosol Technology and CSPA - Consumer Specialty Products Association etc., the unit is complete.“Our CSPA products Survey Committee has informed - member, states that the United States have filled and sent 3,767,567,496 that, according to records, there were fillings of 290 million units in 2013”. units in 2013, around 1.2% less, compared to 2012. Montfort perception is that the industry considers this value a little too According to the specialist, there are several reasons for this number: high and that some cans made with piston, like ready cheese for parties and from higher prices (due to the higher cost to be compliant with the increas- some after-shaving foam lotions, may have been included in this figure.“An ingly number of regulatory laws), to much higher food prices and costs interesting BOV resource is that the product does not contain any propellant related to the Affordable Health Care (also called Obama Care). and the dispenser can be handled in any position. Tanning oil and depilatory cream aerosols may benefit from these characteristics”, he says. “In addition to that, many families are realizing that they should save retirement money for 20 or 25 years. This is a significant amount, and the According to Johnsen, there is no great news in terms of aerosol prod- money deposited in banks and stocks cannot be used to buy discretionary ucts. But he states that a great emphasis has been put recently on hair items like aerosols, too many new clothes, tourism, meals in restaurants color sprays (dark and chestnut brown) in testators, in order to determine and so on”, explains Montfort. whether smoke detectors and CO2 detectors are in good working condi- tions in saline solution based nasal sterile sprays and detergent gels with The new dispensers’ characteristics have impressed North-American con- measured dose for washing machines.“However, none of them has caused sumers and have a good acceptance level, according to Montfort estimate. great impact in the market”, concludes the expert. “Maybe the greatest aerosol products in the USA are those of BOV (Bag-On- valve) type. I know that Retycol International (Barranquilla, Colombia) is now 100th CSPA anniversary filling some BOVs, but maybe it does not occur in any other place in Latin This year CSPA celebrates its 100th anniversary, and is considered the America, at this moment”, analyzes the expert. Bag-on-valve dispensers largest aerosol association. Monfort reveals that only the Aerosol Products present a more sophisticated look, without internal coating and with a plas- Division constitutes approximately 57% of members. “There are other five tic bag that avoids the product contact both with the propellant and the can. aerosol associations in the United States: one national and four regional”. To Montfort, CSPA is by far the largest entity involved with the aerosol According to Montfort, in order to create a BOV dispenser, an attached segment in the USA. “The associates will celebrate the entity centenary valve with a laminated plastic bag, rolled up, is required. The valve and bag next December, 2014, when they will gather in Fort Lauderdale, Florida. assembly is launched into an empty aerosol can, where a gas driven device, The Aerosol Products Division is part of the association since 1949, only Under-the-Cap (UTV) type, inserts around 2 kg/cm2 of nitrogen gas, and two years after lighter aerosol cans were invented in the country”. then, hermetically seals the valve on the can. “Then, the can passes to a 137

ENGLISH VERSION European scenery is stable United Kingdom Sources: www.bama.co.uk/ - Aerosol Europe 14-05-13 BAMA NEWS - Alain D’Haese (FEA) Europe is outstanding in aerosol industry for hosting several companies In May 2014, BAMA - British Aerosol Manufacturers' Association, di- in the segment and for investments in technology vulged that the United Kingdom aerosol industry shows that 2012 num- bers have risen for the third year in a row.The most recent figures, divulged To Alain D'Haese, from FEA Fédération Européenne des Aerossóis (European by the British entity present a 5% increase per year – from 1,394,400 thou- Aerosol Federation), which represents 18 European countries, including over sand units filled in 2011, to 1,464,7 million of units in 2012. 500 companies operating in aerosol industry, among small, mid and large size companies and multinational companies, aerosol production in Europe- In personal hygiene aspect, covering anti-perspirants, deodorant, and an Unit is relatively stable, despite being still affected by the economic crisis. body spray products, there was a strong growth of 9.5%; from 647,6 mil- lion units to 708,9 million units. Also within personal products category, According to D'Haese, sustainability is a key factor in aerosol industry there was a high growth of 73.7% in perfumes and eau de Colognes, which growth.“However, in order to efficiently and successfully reach consumers, represented an increase from 10 to 17,4 million units, as compared to the the sustainable choice should be the best and the most simple. Differenti- same period. BAMA considers the increase in both categories as caused by ation is important in Europe due to aerosol market maturity”. export markets development abroad. FEA executive perspective on aerosol industry future requires attention ac- Another sector that keeps on growing is solar and tanning oils sector, cording to the region. “It happens because the type of market, its growth and which has grown 17.9%, from 1.7 million units to 2 million units. Though maturity are quite different among regions and countries. However, there is staying relatively small, this sector has shown a solid growth as a new also a tendency to have new products developed in one region destined to category in 2007, as the British entity has informed. In this first reference be sold in another region. Borders are no longer barriers. The large majority year, the tanning oil and suntan lotions category has produced 0.9 million of companies don’t depend only on aerosol products”, explains D'Haese. full units in the United Kingdom. The easiness to use and trustfulness of aerosol format for these categories are considered the chief growth factors. In D'Haese analysis, “aerosol technology must constantly evolve to a better form and to meet consumers needs, a continuous competition with Hair products – including hair mousses and sprays – have shown a other dispensers formats”. modest growth of 1.1% a year, increasing the number reached in 2012 – 90.8 million units (above 89.9 million). The growth, though slower be- Among FEA news is the updating of its Code of Practice on HFC use in tween 2011 and 2012, follows the trend, since the middle of 2000 decade, aerosols. It addresses hydro fluorocarbons (HFC), created as alternative to after a constant decline since the end of the 90s. It is likely that the higher chlorofluorocarbons (CFC). Adopted in 2002, FEA has complemented the growth in dry shampoos has compensated for the lack of growth in tradi- existing legislation emphasizing that HFCs must only be used in aerosol tional areas – sprays and mousses. Also in the large category of personal industry for applications where there are no safe, economic, practical or care, soaps, shaving foams and creams have also lightly declined - 1.7% environmentally admissible alternatives. - from 199,6 million to 196,2 million units – a deceleration partly due to ever changing fashions, and a general decline in shaving frequency. The contribution to the Global Warming Potential (GWP) of aerosols in general, was voluntarily and annually informed to DG environment, and In household use products segment, the great growth areas, in percent then to DG Climate Action, for 2001 to 2011period. Gases F-II regulation terms, were oven cleaners, starches, and heavy floor cleaning. Sales of oven requires a new mandatory notification of companies. That’s why FEA has cleaners has grown 149.8%; from 0.4- to 0.9 million units, returning the decided to stop its voluntary research and reports. sector to the levels of 2008-2009. Aerosol starch has grown 16.3%; 4.7-5.5 million units, showing perhaps a plateau of general decline observed during Furthermore, the entity has also launched, in October, 2013, its Guide- several years: ten years ago, this sector was responsible for 10.3 million units. lines on basic safety requirements for aerosols fabrication. It is the third Surface cleaners have shown a strong growth, increasing 53.3% in 2012. edition on basic safety requirements for aerosol fabrication, developed by dedicated experts from aerosol industry. Aerosol fabrication involves, usu- Household products sector had a global reduction of little less than 2% a year, ally, the use of inflammable ingredients and propellants. These materials chiefly due to a decline in air fresheners and insecticides. Air fresheners have handling and processing are basic requirements to our industry. FEA has dropped -5.7%, though remaining as a significant segment in aerosol market. assumed the responsibility and leadership in order to continuously update a manual with clear instructions and practices in this sense. 2012 figures have increased this category numbers, showing 172 million units filled last year (to less than 1824 in 2011). This number does not re- Generally, the existing legislation in EU member states and in applicant flect sales to household consumers, but it may be partly due to changes in countries, which cover the safe handling of inflammable propellant prod- shopping standards in Europe, where promotional activities in electronics, ucts in fabrication facilities, and the new Seveso III Directive will be validat- plugs and also candles may have contributed to the decline of aerosol for- ed as of June 1st, 2015. mats, particularly. Another area showing decline in cleaning article sales in the United Kingdom in 2012 was insecticides category, a fall of -3.7% a The aim of these guidelines, obviously, is not to replace the legislation, but year, while waxes and polishes have also presented a small drop of -4,5%. to complement it and provide useful information to the industry. “Our ambi- tion is to promote and support a global application of this guideline, in order Aerosol vet use and pet products show an increase of 7.1%; 2.6-2.8 million to reach the highest level in safety norms, globally. This excellent guide will units. All other medical products have increased 8%, while industrial aerosol be useful in the implementation of safe industrial processes and practices”. 138

ANUÁRIOABAS has grown more significantly: almost 50% (49.2% in 13.5-20.2 million units). tor has witnessed a global growth of 11.5% between 2006 and 2011. That Aerosol paints and varnishes were also oscillating with a 7.5% increase dramatically contrasts with general fabrication figures, which have seen a fall of around 10% in this period. The gap in exportations may be partly as- of 14 to a little more than 15 million units, probably driven by the strong sisted by this industry, since exportations of aerosol products filled in the growth of the DIY (do it yourself) market. The miscellaneous catego- United Kingdom represent a significant proportion of the whole. ry, which includes food-stuffs and novelties, nearly tripled, growing by 174.9%, up to 33.8 million units from only 12.3 million in 2011. Commenting on the overall picture, Dr. John Morris, BAMA chief execu- tive, said: \"It is gratifying, in a difficult moment for British companies, to see, Made in Britain once again, a solid growth in aerosol sector. Our capacity to resist as industry In its website, BAMA states that“in a moment when 'Made in Britain' is so is a proof of the popularity of the product shape. We have observed a 9% relevant for the United Kingdom growth, the aerosol sector can be content growth in 2011, and a 5% growth last year. It is very satisfying to all those with the good overall results”. According to the Association, the aerosol sec- who work in the sector. I congratulate BAMA members for their success”. Chapter 5 - Steel and Aluminum It's fundamental to present a quality product to the consumer has benefits and that the supply chain must respect the differences and Aerosols may use, especially, metal packaging of steel or aluminum. offer the best to the consumer”. The two materials combined with the system of valves can dispense the product. Although there are defenders for each material, Changing concepts all agree that the goal is to offer the best to the consumer In order to provide its clients with more information on the use of steel and aluminum, Cerviflan – which operates in steel aerosol dispensers seg- In the three main categories of personal care, in which aerosols are pres- ment – has ordered a Survey to Ibope Inteligência about these packagings. ent, deodorants, hair care and shaving foam, the world market uses steel According to Lozargo Filho, the result was surprising. “We have decided to and aluminum. In Brazil, most manufacturers use aluminum. The reasons, ask to whom decides: the consumer”, says him. according to Vicente Lozargo Filho, chief executive officer of Cerviflan, are The complete information was divulged in the market in the beginning based on cost and on the idea that consumers perceive more value if this of the year, during an event at Clube Transatlântico, in São Paulo. The survey material is used, which supposedly would allow a better finish and prevent revealed, for instance, that nine out of ten consumers of aerosol deodorants rusting, that would be present in the steel. do not show preference as to the packaging and that two thirds do not know the material of which it is made. In Brazil, however, the majority of manufac- In points of sale, supermarkets, pharmacies and stores, products in aerosol turers are resistant to steel, including those that use it abroad.They argue, ac- format are all together, regardless of the type of packaging.Within the market, cording to material divulged by Cerviflan, that the consumer would perceive the use of tinplate, material used in the making of steel and aluminum pack- a higher value in aluminum tube, which would supposedly allow for a better aging, follows without major changes. Steel continues to deliver a greater cost finish and avoid rusting, which would be present in steel dispensers. benefit, making it very competitive in price, and aluminum is considered by In this context, the research carried out by Ibope Inteligência shows that many the best packaging for cosmetic products, for its technical characteristics. there is a large public ignorance about the deodorant packaging material (the analyzed item), and that other factors, like brand, duration and fra- As he analyzes the use of steel and aluminum, Silvio Partiti, general grance are more significant in the choice of the product. manager of Exal in Brazil, sees the existing healthy competition between Performed in September, from 9 to 20, 2013, the research was con- the two . \"We respect all packages, but we worked exhaustively so that ducted in households with application of a structured questionnaire. The aluminum is the choice of the final consumer. Hence, we develop packag- sample is representative of São Paulo city population: 150 men and 150 es with a distinctive design, at competitive costs with other raw materials women, between 18 and 50 years old, from A, B and C classes. All of them available in the market, including steel. are users of aerosol deodorants and buy them in an average of 1.4 times per month. According to Mariana Abelha, IBOPE Inteligência service and On this topic, Antonio Carlos Teixeira, Brasilata CEO, explains that with planning manager, 60% of interviewed has completed secondary school the new National Solid Waste Policy, the two types of metal packages and the majority of women are housewives. (steel and aluminum) are positioned more favorably than packages pro- The study revealed that the main characteristics that lead to the choice of duced with other materials. \"As for steel, we highlight the creation of the aerosol deodorant are:“lasting longer”(67%),“not staining clothes”(62%) so-called Prolata association that, due to the agreement proposed to the and“having my preferred fragrance”(51%). Among the brands, names like Government, will coordinate the recycling of steel cans after use”. Rexona, Nívea, Axé, Natura and Avon are present in the answers. Aware of the options presented in the Aerosol chain, Lozargo Filho decid- ed to ascertain the knowledge of the end user about the type of material used in these products. \"We realize that this information is not yet clear. The important thing is to show the market that the use of two materials 139

ENGLISH VERSION The packaging has little importance in the choice of the product, ac- Consumer cording to the research results. Only 23% of respondents have signaled The survey carried out by IBOPE attempted to answer the following questions: the option “having the packing that I like” as relevant factor for buying - Is the consumer aware of the different materials of which the sprays that the personal care item. As to the packaging material, Ibope survey shows he buys and consumes are made? that there is low knowledge by the consumer public. Among the survey - As he contacts the packagings, does he notice any difference in terms of respondents, 64% claim not to know of which material their deodorant visual, texture, or finish aspects? packaging is made. And 87% states not to have preference in this sense. - Even if the consumer could not express any difference, would there be on his part a larger value perception in aluminum sprays rather than in steel sprays? Mariana told the participants in Cerviflan event the reaction to the charac- - Are there different reactions in face of packagings that, though presenting teristics of both packagings when shown to the interviewed. “As we showed same size and shape, are made of different materials: aluminum or steel? them the aluminum and the steel tubes, 60% have observed the difference be- tween the pieces. But when they were informed of the materials used to fabri- Steel recycling cate the tubes, the majority, 70%, kept on saying that they had no preference”. Steel is among the most recyclable materials worldwide. The steel can of to- day may become the car of tomorrow, then the refrigerator, and so on. The Lozargo Filho believes that these results open infinite possibilities to sector encourages collection and recycles the steel contained in products at steel industry business. “We always emphasize the advantages offered by the end of their useful life, employing them in the fabrication of new steel the steel packaging. First, safety: steel tube is in fact a real safe. Lithoprint work products, without losing any mechanical characteristic of the material. is another big shot. Combined with four-color process, a printing technique Steel production from scrap reduces non-renewable raw materials consump- that uses four colors and CMYK system to reproduce a large range of colors tion and saves energy. In packaging area, for instance, Brazil has reached, in from the basic colors (cyan, magenta, yellow and black), it is possible to re- 2007, 49% of steel cans recycling. European countries like Germany, Neth- produce images, colors and anything else that creators desire. By the way, erlands and Austria recycle up to 80% of their steel cans after consumption. this revolution has started with Cerviflan, the first packaging manufacturer The importance of the return to cycle of a raw material is vital to the planet to use color shades in its pieces. sustainable development. Besides, steel lead-time (process that involves the whole production Among the findings of IBOPE survey ordered by Cerviflan, other infor- chain, from packaging planning to filling) is much shorter when compared mation were also significant: Source: Cerviflan to aluminum: 45 days against six months. “And now, with Ibope survey - From interviewed people, 93% had never had a problem with their aero- data, we have other strong arguments”, states Lozargo Filho. sol packaging. - When there is a problem, it is linked to the valve. The majority of those who have changed opinion regarding the prefer- - Among respondents, 86% discard their packaging in common waste. ence for a packaging when came to know that the tubes tested were made - Only 15% say that they throw it in recyclable waste. of different materials has mentioned as reason“easier to recycle”. Other two - More than half of the sample (59%) consider the deodorant brand important. factors for preference that arose only after it was revealed that the pieces - Men are more loyal to the brand. under analysis were made of different materials were “be less harmful to - 68% of them always use the same brand, while women vary. environment”and “be recyclable”. “Steel is an extremely friendly material to the environment, because, when it is discarded, it goes back to natural state. Tin University Steel can be infinitely recycled without losing quality”, explains Lozargo Filho. Among Cerviflan actions, the Tin University already gathers several is- sues of training, focusing on new technologies applied in packaging and The main factors that affect preference decision among packagings, re- technical knowledge to distinguish, control and specify packages that are gardless of the brand, are:“prettier”,“lighter”and“seems easier to recycle”. appropriate to the needs of each product. For over 90% of the sample, the fact that the steel tube weld is apparent With the theme “Inside the aerosol”, the program was conducted in No- does not affect the preference. The same ratio would not give up from buy- vember 2013, by lecturers from entities related to the theme, such as ABAS, ing an aerosol deodorant for this reason. Brazilian Association of Cosmetology (ABC), Brazilian Association of Steel Packaging (Abeaço) and Companhia Siderurgica Nacional (CSN) - in addition Without rust to reputable companies such as Baston, Fadeva, Liquigás and Valspar. The different finish at the bottom of the packaging does not represent a factor affecting the preference or buying of aerosol deodorant. Hugo Cha- For the Brazilian Aluminum Association (Abal), the characteristics of aluminum luleu reminds that formerly it was very common to see a spray packaging allow it to have a diverse range of applications. Therefore, metal is one of the for shaving, for example, rusting out at the bathroom sink. “Nowadays it doesn’t happen, thanks to the investments in technology”. In 1982, Cerviflan has launched the electro-weld, removing lead, tin or any other chemical element from the production process. To cosmetics market, the company producer the 45 mm diameter tube, with application of a thin PET film on the bottom, which avoids rusting process. 140

ANUÁRIOABAS most widely used worldwide, and is seen as an excellent performance and su- Physical production of metallic materials perior properties in most applications. Products that use aluminum also gain competitiveness in the light of numerous attributes that this metal has, like In the Macroeconomic Study of Packaging made by the Brazilian Packag- lightness, high driving power, waterproof and opacity, high relative strength ing Association and Fundação Getúlio Vargas, presented in February 2014, / weight, beauty, durability, malleability and weldability, corrosion resistance, about this industry, the analysis by sector showed two classes of materials resistance and hardness, possibility of many finishes and is infinitely recyclable. followed monthly by IBGE with an increase of production in 2013: glass with an addition of 9.31% and metals with 7.57%. Chapter 6 - Filling & Valves Backstage sponsible for the prize, Editora Cusman carries out annual market surveys Filling aerosols is one of the main activities of this industry involving information on satisfaction, and, in this particular item, it was and ABAS is attentive to this solid network of companies’ potential evidenced that when one thinks of aerosol, thinks of Aercamp. Aercamp was bold enough to transform obstacles in business. With Universe of lids over 45 years existing in the same address, the company counts on new Aerosol preparation involves a series of phases until their arrival machines and a platform ready to fill different products. As outsourcer, at points of sale or distributors shelves. Among the items that form Aercamp does not rely on one single client. “For this reason we need to the product, the lid also requires research, design and synergy vary and think that all products filled by our company are important”, reveals Attila Julio Almásy, Aercamp procurement manager and ABAS in order to be compliant with projects and filling lines. marketing director. In plastic lids and closing systems market for over 30 years, Aerplas Confident in aerosol future, Aercamp offers know how in aerosol cos- Revpack has been developing lids for strong brands in aerosol segment. metic filling. Attila Julio Almásy told to ABAS Yearbook 2014 that the “We are a successful case. We could double our billing with the same most recent new in Aercamp aerosols occurred in 1999, with Bag on number of employees and are investing in automation, innovation and valve and shaving gel filling equipment importation. human capital and their competences valorization in order to keep growing”, says Rogerio Romo Garcia, the company commercial director. According to Attila Almásy, during these 15 years, the company is growing slowly due to the valve high cost. “Nevertheless, the traditional Garcia wants to achieve the same success of lids produced to the food aerosol market grow every year innovating, following trends, and arous- sector, like the Cappuccino 3 Corações lid, awarded in the 11th edition of ing in new clients more interest in the aerosol system, a reason why we Prêmio ABRE, from Associação Brasileira de Embalagem (Brazilian Asso- are so proud to be developing this market since 1968”. ciation of Packs), in the aerosol segment. Currently, Aercamp production capacity is 6,000,000 units per month/ Dante Afonso, Aerplas Revpack director and one of ABAS financial di- shift until the end of 2014. But some novelties in this sense are arriving. rectors, assigns the company good phase to its constant improvement. The company will double its capacity in 2015. “It will happen in personal “We are becoming increasingly specialized in the fabrication of plastic hygiene, dermocosmetics and household cleaners segments, and, in the lids to aerosols, lids for food products (mayonnaise, sauces, peppers, cof- future, the pharmaceutical segment”, explains Attila Julio Almásy. fees), lids for personal hygiene and cleaning products. As an outsourcer, Aercamp is indirectly responsible for ou involved in In the aerosol market for over 40 years, Dante has worked in renowned great successful sales in the aerosol market. Attila Julio Almásy says that companies like Rhodia, Fabrimar, Sintaryc do Brasil until arriving at Aer- Aercamp quality in aerosols is a consequence of commitment, serious- plas. To him, the growth of Brazilian aerosol market and its outstanding ness and love of all collaborators. “We love what we do and always want position in the last 20 years is not news. “The buying power has grown, the best for our clients. As good outsourcers, we live in the backstage increasing Brazilian people life level, mainly those from class C. Another of fame, and along these 46 years we have learnt that to have satisfied important factor is the current quality of aerosol containers and prod- clients is the best prize a market can award us, and thanks to God we are ucts, along with quickness, flexibility and practicality of their use.” living this moment”. When the subject is environment, in addition to other actions, the Acknowledgement company destines for recycling 99% of residues generated in the pro- “We were considered and awarded in the last years the ‘Prêmio Feras duction process. This action, along with selective collection in the com- das Embalagens’(Packs’Aces Prize) 2012, 2013 and 2014”, says Attila. Re- pany outbuildings is a warranty that all disposals are made in a respon- sible and sustainable way. 141

ENGLISH VERSION Chapter 7 - Gas Gas invisible Strength comply with the most strict national and international quality standards, According to specialists, the Brazilian market is prone to keep considering criteria and needs specific to each client. on achieving success in aerosol segment. The country produces a propellant with quality, technology and consumption demand Liquigás anticipates new investments in solutions to the aerosol seg- ment, but does not reveal more precise data. “The frequent search for The aerosol star is invisible. It is butane and propane propellant gas, re- innovative solutions drives Liquigás for 61 years. The company is always sponsible for the product dispersion as aerosol, which responds to more attentive to the market needs and our service team, including specialized than half of the total cost of a deodorant, for example. This combination of technicians, is prepared to meet the most different demands from our cli- propane and butane chemicals occurs in different concentrations for each ents”, said Liquigás GLP Granel executive. product, among cosmetics, paints, medications and others. “With Purogas, Liquigás fills a significant gap in input supply for aero- Along with the valve and the can, it is the gas that results in the differ- sols in Brazil, introducing the country among the world players who wish ential that pleases consumers so much. No wonder a recent survey coordi- to expand their business, considering the potential growth of the national nated by BNDES (National Bank for Economical and Social Development) market”, explains Rodrigues.“Companies worldwide turn their eyes to Bra- and carried out by a partnership between Bain & Company and Gas Ener- zil wishing to open new factories, following the trend of some companies gy, highlights three opportunities for cosmetic industry development and that have already brought their productions”. among them is the national production of aerosol deodorant. A high investment in aerosol Two large companies that produce propellant gas for aerosols are sig- A pioneer company in GLP distribution segment in Brazil, Ultragaz makes nificant representatives in Brazilian industry and see a great potential. investments that improve the quality of services rendered to its clients. Brazilian consumption of aerosol products have been growing at annual Specifically in aerosol segment, Hermano Corinti Jordão, Ultragaz com- rates of 20%, strongly driven by the greater buying power and sophistica- mercial manager, indicates the allocation in gases deodorization system, tion of consumption habits, having reached approximately 1 billion units with larger capacity of propellant gases treatment and storage in Brazil. in 2013. Considering this scenario, Roberto Jorge de Souza Leão Rodrigues, The executive mentions, for example, Ultragaz investments in gases Liquigás GLP Granel director, the 1 billion aerosol units score represents a analysis laboratory and R&D, investments in new equipment turned to consumption of around 5 units per inhabitant in a year. the different gas composition analyses, as well as in aerosol products de- velopment cell, able to perform different studies, from the final product Though expressive, the figure is still modest, in Rodrigues opinion, when formulation and cans and valves testing, to stability analyses, application compared to the 12 to 14 units’consumption per capita in countries where performance, etc. the market is considered mature. “These data, associated to the conve- Liquigás is also attentive to the future. Rodrigues states that the company nience and intrinsic advantages of aerosol dispensers, make us believe in investments in the aerosol sector will keep on being made so as to maintain the continuation of high growing rates in the next years, pulling the whole and exceed the already obtained quality standards, in addition to anticipate input chain, as well as Purogas”. to consumer market growth, thus ensuring the supply of propellant gas. Hermano Corinti Jordão, Ultragaz commercial manager has a similar opin- Unquestionable advantages ion. He believes that, due to the growth in aerosol consumption in the last The main advantage of Purogas is time and cost elimination in deodoriza- years, such increase will be maintained. He is also convinced that large multi- tion process, which used to be made by clients. The product, which complies national companies’investment in aerosol local production will continue. “We with the most rigorous quality specification, may be applied in all processes, understand that the market growth for the next years is inexorable”, he says. from industrial lines to cosmetics and medicine purposes. Besides the olfac- tory factor, the filtering process for Purogas production also eliminates hu- Products in the market midity and unsaturated compounds, not desirable for propellant gas. For the Liquigás GLP Granel director, Purogas, free of odor propellant gas Rodrigues emphasizes that the product is supplied ready to use in differ- that exceeds the most strict national and international quality standards, ent proportions of butane/propane combination and steam pressure ranges has presented an excellent performance in Brazilian market during the extremely specific, prepared according to each client request. “Our product last two years. “Since the launching of Purogas, three years ago, Liquigás is traceable in the whole production process and delivery, counts on special- started to supply the product to all its clients who used propane/butane ized technical support, pre and post sale, and a lab that certifies its quality as propellant gas, and has also reached new and important clients in the by means of last generation equipment, following internationally recognized market, thus enlarging its market share in this segment”tells Rodrigues. norms. Furthermore, Purogas has a dedicated fleet that ensures the product During these years, according to Rodrigues, Liquigás GLP Granel keeps quality, free of contamination, until the consumption point”, he concludes. on carrying out researches and investments so as to maintain and opti- mize the quality of the product and added services, to keep them ready to 142

ANUÁRIOABAS About the performance of Ultragaz propane and butane deodorized gas- Zero residues es, Hermano Corinti Jordão has revealed to ABAS Yearbook, that the advan- tage of deodorized gases is related to operation and quality gains, consid- Aerosol dispensers, as well as other products – batteries, fluorescent ering that the gases received will be ready to use, respecting the quality lamps, paints and cleaning products remains – have chemicals residues demanded by clients. “All deliveries arrive along with the cargo chromato- that may bring risk to human health, in addition to contaminating the en- graphic analysis, which certifies that all conditions agreed upon are being vironment. In aerosol specific case, due to the content under pressure and respected, without need to additional treatment at the aerosol filling sites.” inflammable gas residue, it is not recommended, strongly, to make holes or open the dispenser. Deodorized gases are fit to be used in any type of application in aerosol dispenser, like, for example, industrial uses, paints, household cleaners, Though a large part is produced in steel or aluminum, completely recy- cosmetics, etc. A high growth in aerosol per capita consumption in Bra- clable materials, these dispensers must not be disposed of in recyclable zil occurred in the last years and such growth was caused by the increase waste deposits, or in common garbage deposits. Recycling must be per- in population buying power, investments carried out by companies of the formed by specialized cooperatives and companies, and the packs route sector and also due to ABAS reputation, which has always supported the to these companies is one of National Policy for Solid Residues determina- whole national production chain. tions, which states that the population who consumes aerosol packs and manufacturers must concern with the reverse logistics of these packs. Chapter 8 - Environment Get to know the ABAS Program that expanding the Sustainable City Program. In the beginning, there were is transforming the aerosol scenario only three cities. Today we reached the milestone of 39 cities in 14 Bra- Paulo Henrique Costa, project coordinator for PHCFOCO zilian states, representing over 50% of the National GDP. 3,800 Brazilian and member of the ABAS Sustainable City Program, companies, pest controllers vectors, are served by the program.” reveals how the market can join efforts to collect waste The challenge now, according to Costa, is to expand the program - which For the collection of waste to be put in place, the business focus should already has a structure that works very well - to serve the user also.“Make the not be overlooked. Instead, encouraging good practice - independent of user return their package, an obligation that must be respected. We need to any program in place - is proof of innovation and signals major changes in find a way, with the Government, so that they know the process and return favor of the environment in balance. the packaging correctly. The producer’s responsibility is to give it the correct destination; the distributor’s is to receive the package and user’s is to return The collection of waste to the final destination goes a long way to be well it. Our target is to correctly allocate 80% of packaging placed on the market.” executed. The aerosol industry has a success story thanks to ABAS. Paulo Henrique Costa, project coordinator for PHCFOCO and professional in front of According to Carlos Riet, director of the Atitude Ambiental, partner com- the Sustainable City Program Free of Empty Packaging of Pest Vector Control pany in ABAS Sustainable City Program , under Atitude’s responsibility is: Activity, by ABAS, explains that this work is called reverse logistics. transportation, recycling, and incineration, which includes: transportation with own fleet, duly licensed by the environmental agency IAP and federal The project meets the National Solid Waste Policy (Law 12.305/10), which license issued by IBAMA which enables us to perform such transportation replaced RDC 52/09 by the National Health Surveillance Agency (ANVISA). in all states of the federation; in the case of claims, besides the insurance This is a Federal Law and establishes the principles, tools, objectives and against personal and material losses as well as environmental insurance, guidelines for the management of solid waste in Brazil. thus enabling increased security to customers and managers. Aware that success does not come in the short term, but with the participa- The obligations of the Atitude Ambiental is the recycling of waste. Riet tion of the aerosol industry, the consultant notes that the project began as a telss that is not yet possible to perform this step because not all companies pilot named “ABAS Packaging Allocation Program”, allocating tons of waste in generators of this material perform in its fullness the triple washing. “As a various cities and promoting, every Fridays, an online training for new receiving precaution, Atitude incinerates this waste at its facility in Campo Grande, units and for recycling of receiving units that have already received training. Mato Grosso do Sul”The site meets the standards and specific legislation, and the process occurs at a temperature exceeding 800°C in the primary About the period that serves as a pilot project, Costa was pleased.“It was a chamber and about 1,200°C in the secondary chamber, and have a scrub- very important and enriching activity to think of the variables (quantity, vol- ber which enables the removal of pollutants.” ume, distribution, marketing flows and classification of the waste) and pa- rameters (waste generated, target allocation, volume of trucks, frequency of Riet stresses that this unit has waste water treatment plant (WWTP), collections and quantity allocated – allocation rate ) to expand the program.” which makes the treatment and recycling of all water consumed in the process (closed loop), avoiding the waste water from being released to any Due to representing the interests of its members, ABAS took the initia- water body or soil. “In some cases, due to the characteristics of the waste, tive to help member companies fulfill their obligations. “The association, it can be routed to a Class I industrial landfill.” in an innovative way, took this leadership and has been developing and 143

ENGLISH VERSION Project Success (ABNT NBR-10.007), have none of their constituents solubilized in concen- Hugo Chaluleu, CEO of ABAS, is pleased with the results presented up to trations above drinking water standards. This means that the water will re- this stage of the project:.“This is one of the largest active container recy- main safe when in contact with the residue. Many of these residues are not cling programs. This year, our goal is to recycle 40 tons.” recyclable and do not degrade or decompose when disposed in the ground ABAS initiative meets the objective of contributing for their associates (degrade very slowly). In this classification are, for example, demolition to be regularized with environmental issues with a PGRS that meets all debris, stones and sand removed from excavations. conditions. Challenges of collecting Reverse Logistics Carlos Riet points to two main challenges of collecting: traceability and op- The basic rule for reverse logistics, according to the expert, is the fol- timization of load capacity/fleet. In this first issue, he reveals that the Atitude lowing logic: “the consumer returns, the merchant receives and the man- Ambiental is already working to further improve its management program. ufacturer allocates. For the implementation of this rule, many models of The Atitude Ambiental professional mentions another concern with reverse logistics are being developed, some with more success (efficiency) employees. “How we deal with infectious, sharp and chemical waste, the than others,” explains Costa. An example is the model developed for the issue of safety of employees is essential as well as the infrastructure of the agricultural area in Brazil that became a world reference for the sector. company. The company also conducts constant training on standard oper- Depending on the volume of waste generated and the classification of ating procedures (SOP's), many issues on safety and occupational medicine the waste, different models of returning and receiving are being devel- (needed caution in the workplace, recommended PPE, as well as occupa- oped. According to Costa, the model is underway at Brazilian Association tional hygiene and health,”concludes Riet. for Aerosol and Sanitizing Household Cleaning is to develop three types of The trucks of Atitude Ambiental obey the guidelines of ABNT (NBR 7500, receipt: distributor with temporary receiving area (point of receipt), itiner- NBR 7503, NBR 9735, NBR 13463, NBR 13221 and other standards and leg- ant receiving (truck receives the residue directly from the user ) and specific islation relevant to the activity) and annually wehold the vehicular accredi- receiving unit (where the waste is collected in a region). tation -CIV and certification of dangerous goods - CIPP for the trucks. These After that, the coordinator of PHCFOCO reveals that the residue is clas- vehicles carry all safety equipment for the transport of dangerous products, sified again, pressed and prepared for the final destination. “After the recommended by the standards.“All cargo compartments of trucks are coat- consumer returns the sorted waste, then comes the sorting of waste and ed with fiberglass and made up of drainage channels, so that in the possible final disposal, which can be recycling, incineration or industrial landfill.The leakage of liquids, they are directed to a collection box, which will be with- more recycled material, the better for the environment.” held until the arrival at the treatment plant, receiving the proper procedures.” Classes of waste Environmental damage From an environmental standpoint, Paulo Henrique Costa points to three Waste management that the HPPC sector, including aerosols, represents main issues: “the resources of planet Earth are finite and we need to use is one of the major challenges faced the market in Brazil. These residues them more efficiently. The second issue is to give the correct destination to are divided into classes to help each person reach their destination. When waste does not pollute other resources that we need to also save as rivers, the subject is approached, the first challenge mentioned by Costa is talking lakes, sea, groundwater and forests. And the third issue is the reduction of about a continental country, where there are packages in Acre, Rio Grande the areas necessary for the storage of waste (garbage dumps and sanitary do Sul, with several other states. and industrial landfills).” In the opinion of Costa, various actions involving manufacturers and con- The second challenge mentioned by the consultant is the distribution sumers can help the HPPC market to send their waste to the correct destina- of residuals. “We have more waste in the southeastern region than in the tion. However, he emphasizes that“it is necessary that the leading companies north, ie, some regions are more efficient than others, making it the most in the industry to develop a pilot project for each chain of production/waste”. expensive reverse logistics precisely in places that have less packaging.” Green trend The third challenge is the sectoral agreement. It is necessary, according The market and the people are already accustomed to the idea of envi- to Costa, to create and engage industry players (government, manufactur- ronmental conservation. To Paulo Henrique Costa, the trend remains as the ers, dealers and users) in a single program.“This is a task that requires clar- premise that consumers will become more demanding, because, in gener- ity of principles, objectives, strategies and communications investments.” al, they are concerned about the final destination of the products. “In the case of institutional customers, many clients now require that their service Class 1 - Hazardous Waste: those which present a risk to public health and providers and suppliers receive empty containers and the certificate of the the environment, requiring special handling and disposal due to its charac- proper disposal of this waste,”he says. teristics of ignitability, corrosivity, reactivity, toxicity and pathogenicity. The perception of PHCFOCO project coordinator is that consumers (end Class 2 - Non-inert waste: waste which does not present dangerousness, but are not inert. It has properties such as combustibility, water solubility and bio- degradability. It is basically waste with the characteristics of household waste. Class 3 - Inert Waste: are those which, when tested for solubilization 144

ANUÁRIOABAS users) do not have the same behavior, but are more sensitive to environ- packaging in general; packaging of lubricating oils and residues; fluorescent mental issues.“The best news is that the issue is not whether or not we give lamps, with sodium vapor and mercury and mixed light; and electronics. the correct disposal to waste ,” Costa mentions, bringing up the National Solid Waste Policy (PNRS) regulated under Law 12.305, dated August 2, The groups are intended to draw up proposals for modeling of Reverse 2010 creating the Interministerial Committee of the National Solid Waste Logistics and allowances for the edict calling for the Sectoral Agreement. Policy and Guiding Committee for the Implementation of Reverse Logistics Systems to return the waste to generators to be implemented mainly Systems. The deadline for implementation of PNRS will be August 2014. through sectoral agreements with industry. The law provides for the Re- verse Logistics to supply chains of pesticides, batteries, tires, lubricating Increase knowledge of the market and consumers and make the PNRS oils, lamps and electronics products. be put into practice in all aspects of the challenges are already established in the present scenario. “The question we are discussing and developing is Environmental Dynamics discusses disposal of aerosol dispensers stress- also giving the destination and at what cost that the solution design will es that public awareness in general about the characteristics of aerosol create the production chain,”says Costa. He continues highlighting the big packaging is essential. “They must be designed appropriately. After use, gains made so far: “Congratulations to all of us. I believe we are investing the aerosol propellant continues remains the same and are sufficient to in the future of the environment and future generations.” cause explosion of great magnitude. While not all 100% focus on safety and the environment there will be accidents.” Learn more about the National Solid Waste Policy Law 12.305/10, establishing the National Solid Waste Policy provides for According to Hatisuka the aerosol is characterized as hazardous waste the prevention and reduction of waste generation, and how the proposed with some particularities, mainly for its packaging is subject to a large in- practice of sustainable consumption habits and a set of tools to provide ternal pressure and also the flammable gases. “Even the empty post-con- increased recycling and reuse solid waste (that which has economic value sumer cans need a proper disposal, they still contain a residual product and can be recycled or reused) and environmentally appropriate disposal (chemical hazard). Thus, they must be depressurized in adequate condi- of waste (that which cannot be recycled or reused). tions of safety and treatment of all it is necessary to compose separately: The PNRS establishes the shared responsibility of waste generators: gas, liquid, packaging, cover and valve.” manufacturers, importers, distributors, merchants, citizens and holders of municipal solid waste management in reverse logistics for waste and Employees from the aerosol industry should also be mindful. Through- pre-consumer and post-consumer packaging. The policy creates goals that out the process involving loading, transportation, unloading, destruction will contribute to the elimination of landfills and establishing planning and disposal, the Dinâmica Ambiental operation team is trained and quali- instruments at national, state, micro-regional, inter-municipal, metropol- fied to perform and monitor each step.“In addition to the regular training, itan and municipal levels. Moreover, it requires that individuals develop the driver of the vehicle used in the transport of aerosols also has specif- their Solid Waste Management Plans. ic training for handling hazardous products (MOPP), taught by qualified According to information from the Ministry of Environment website, company, and must have other qualifications under the laws of the road.” PNRS “also places Brazil in a level playing field in the major developed countries concerning the legal framework and innovates with the inclusion Based on the Decree 96044 dated 05.18.1988, the vehicles used for trans- of waste pickers and collectors of recyclable and reusable materials, both in port of dangerous goods have the Vehicle Inspection Certificate issued by when in Reverse Logistics and Waste Recycling”. For the body, “the instru- INMETRO. “Before mobilizing them an inspection is done, ensuring perfect ments of PNRS help Brazil achieve one of the goals of the National Plan on conditions for their transport to and which is designed with special attention Climate Change, which is to achieve the rate of recycling of 20% by 2015.” to the tank leaks, body and other devices that can affect the safety of the cargo carried. We also checked the items the Emergency Kit present in the Reverse Logistics vehicle, which is mandatory for this type of transportation,”says Hatisuka. The Federal Government installed, on February 17, 2011, the Guiding Committee for Implementation of Reverse Logistics Systems, which is com- During the operations of loading, transportation and unloading, vehicles prised of the Ministries of Environment, Health, Finance, Agriculture, Live- and equipment used to transport aerosols waste carry risk labels and spe- stock and Supply and Development, industry and Foreign Trade, and aims cific security panels (according to NBR-7500), in addition to the documents to set the rules for the return of waste (that which has economic value and issued by the waste generator: emergency chart and envelope (according can be recycled or reused) to the industry in order that it may be reused in to NBR-7503) and tax invoice for shipping. their cycle or other production cycles. The Technical Advisory Group (TAG), which acts as advisory body for in- For these operations, it is also imperative that aerosols are properly vestigation of matters to be submitted to the vote of the Guiding Commit- packed in approved containers, marked, labeled and placarded according tee, established five Technical Thematic Groups that discuss, from the 5th to the relevant classification and the type of risk. Thinking about it, Envi- of May, the Reverse Logistics for five chains. ronmental Dynamics provides its customers with these specific character- The five chains identified initially as a priority, are: disposal of medications; istics for proper packaging and transport of aerosols. With equipment capable of processing 10,000 packages per hour and business plans involving other countries in Latin America, Dinâmica Am- biental has a project to raise awareness about the proper disposal of aero- sol cans, involving visits, trainings and lectures addressed the population about the correct disposal of aerosol cans.“The ABAS program is extremely important for everyone, very grounded and consistent.” 145

ENGLISH VERSION Chapter 9 - Events ABAS is present at the sector’s main events when Barcelona hosted the event, and in 1993, in Seville. This time, the organization used an image on the logo for the 28th edition of the con- Participating in and promoting events, lectures and forums are means gress that clearly alludes to the statue of the bear located in Puerta do Sol to spread the word about the entity and to exchange experiences. ABAS, Square. The sculpture exhibits a bear trying to reach fruit. through Hugo Chaluleu and members of the board, follows this proposal with the objective of bringing its members closer to the various markets. According to the president of the organizing committee for the event, \"despite the current economic situation, the consolidation of aerosols by Aerosol industry in Guarujá consumers can be seen in the world production numbers, with approxi- In September 2011, ABAS organized the VII Latin American Aerosol Con- mately 14 billion units,”he says. gress, held at Casa Grande Hotel Resort in Guarujá, along the state of São Paulo coast. At the time, the association welcomed the aerosol industry to In his declaration, welcoming the participants in the World Aerosol Con- debate important themes for the segment, such as solid waste policy, and gress, Carlos Galache, president of the organizing committee, underscored to celebrate sales of aerosol products, which had jumped from 282 million the importance of the event for the aerosol industry for uniting concepts such units to 702 million units that year. as internationalization, globalization and innovation. For Galache, this is all According to ABAS, 700 professionals from Latin America, Europe, Unit- summarized in the congress’slogan: \"Where the aerosol becomes global”. ed States and Asia participated in the event. The public was comprised of representatives from the entire chain: manufacturers, consultants, distrib- Galache believes they achieved the event’s objectives with the lectures utors, bottlers and companies tied to gas, valves and fragrances. that showed the aerosol business from the perspective of innovation. “We The congress lecture schedule included: high quality propellants launched had a gastronomic exhibit with aerosol products and even a small show of in 2011, Purogas (by Petrobras, which is propane and butane based) and De- paintings made with aerosols in the expo pavilion,\" he reports. In general, mexx (by Ultragaz, ecological since it is water-soluble.). Issues pertinent to the he believes that innovation in the aerosol industry is very important and markets in Argentina, Mexico, Europe, United States and China were addressed the congress was able to sow that concept. with lectures given by Angel Rasgido (CADEA), Raymundo Villa Figueroa (IMAAC), Alain D’Haese (FEA), Chris Cathcart (CSPA) andYouYizhong. Exhibiters and awards Among the event’s exhibiters, the Turkish Aerosol Manufacturers ABAS in Madrid Association (ASAD) took advantage to promote the congress’ 2016 edi- Every year the FEA International (World Aerosol Congress) editions, ap- tion, which will be held in October in the city of Istanbul. The exhibiter, proved by the FEA (European Aerosol Federation), offer an opportunity for New Food Spray, called attention with its range of products, including exchanging information about aerosols. In 2013, the event gathered pro- the aerosol food category (churros and tempura dough), which can be fessionals from around the world in the Spanish capital.The 28th edition of found at the Mercadona markets in Spain. The company is continuously the World Aerosol Congress and the 17th Exhibition took place September investing in technology to improve and expand its line. According to the 24-26 at one of the Madrid Fair Expo pavilions. executive, Iñigo Aguinagalbe Larrañaga, the Brazilian market is one of ABAS shared a stand with FLADA (Latin American Aerosol Federation), the company’s targets. He expects some products will reach the country's also presided over by Hugo Chaluleu, and it was represented with the Latin shelves in 2016. American aerosol industry associations and chambers. The Congress also promoted the International Aerosol Award, which in- According to information from Carlos Galache, president of the event’s orga- cluded the “Packaging Innovation and Design”, “Most Innovative Product nizing committee, in an interview to Aerosol La Revista, the edition of the con- of the Year”,“Performance and Environmental Sustainability in the Aerosol gress had 101 exhibiters from the Americas, Asia, Oceania and Europe. The exhi- Industry” and “Most Creative Strategy” categories. The first award went to bition area covered 9,117 m2, 1,827 m2 of which were set aside for stands.“We the Lindal Group with its Glow Spray Packaging Bl-Power Valve, the second had the participation of 318 delegates, 528 exhibiters and 809 visitors, as well to Sastomed GMBH and the final two went to Henkel Ag & CokGaA. as help from 1655 people from different parts of the world,”informs Galache. Carlos Galache attributed the event’s success to the attention given by Under the responsibility of AEDA (Spanish Aerosol Association), the the organization in reply to the surveys held at the two previous congress- event enjoyed the participation of 50 countries. Of those that registered, es, the World Aerosol Congress in Rome (Italy), and the 7th Edition of the 23% were from Spain and 67% were foreign. Latin American Aerosol Congress in Guarujá (Brazil). Ideas and informa- The congress schedule included lectures by renowned professionals in tion about participant needs were gathered at the two events. According the segment. The most prominent were Alain D´Haese (secretary general to Galache, the ideas were put into practice and the adjustments made at of FEA), Rolf Bayersdörfer (president of FEA), Eugenio Santos (president of the previous events were used as a starting point. AEDA), Ángel Rasgido (president of the World Aerosol Congress and the Latin American Aerosol Congress) and Philip Fleming (of the Asian Aerosol World Aerosol Congress in Buenos Aires Federation and Aerosol Association of Australia). Among the events that drive the aerosol industry are the World Aerosol Spain has already hosted the World Aerosol Congress twice: in 1981, Congress and the 8th Latin American Aerosol Congress, scheduled for Oc- tober 7-9, 2014, in Buenos Aires, Argentina. The theme will be “Aerosol, towards sustainability and a harmonized future”, organized by CADEA (Ar- gentine Aerosol Chamber). 146

ANUÁRIOABAS IMAAC The president of ABAS, Hugo Chaluleu, was at the XXXIII Convention of During the convention, the president of ABAS was responsible for intro- the Mexican Aerosol Institute (IMAAC) held in July 2014 in Cancun, Mexico. ducing the theme“The importance of the aerosol system in public health\". Chapter 10 - World Cup Spray Spray debut in World Cup brush. Its use in drawings, writings, messages and signaling can be easily In FIFA World Cup matches in Brazil, a spray can draw the public attention. adapted where visibility time is defined by the chemical balance”. Drawing a white line on the fields, the product has helped Before the Cup referees in free-kicks and is now nicknamed World Cup Spray Until getting to the grass of stadiums that hosted FIFA World Cup match- The foam, already used in Brazilian championships, was riding high es, the spray had a long story. The Global Business executive states that an during World Cup FIFA - Fédération Internationale de Football Associa- institutional project focused on technical ambit was developed for 14 years tion-, or International Federation of Football Association the organizer of aiming to analyze the Fair Play and prove its efficiency in field and thus a the event. This is Fair Play, in other words, fair and clean game along with commercial policy was avoided. “The spray is linked to the match decisive sportsmanship. The spray temporarily marks the free-kick area for referees moment and can help define who stays and who goes home, even the cham- and players and the biodegradable foam disappears one minute following pion, as was the case withTaça Belo Horizonte, when the spray was tested for the application, without being harmful to players or to the grass. the first time and defined the match at 45 minutes of the second half”. According to its creator, Heine Allemagne, from Minas Gerais, and from Allemagne tells that during São Paulo Cup, one defensive back was a Global Business company, football has always had this issue with the wall. scoring player with 11 goals, 9 of which were free-kick goals. “Our practi- “Rule 13 demands that players are placed at 9.5 meters from the ball at the cal testing, of experimental nature, has made, for the first time in history, moment of the free-kick”. Before Fair Play, players used to take advantage the International Board approve the spray, even before FIFA tested it. In a by stepping a little forward, many times, which made free-kick more dif- meeting with FIFA, held in Zurich, Switzerland, we have shown its impor- ficult; and the spray don’t let that happen. The referee, in its turn, would tance to the Federation and proposed some tests in order to make clear the have to count the required 9.5 meters by means of steps to show the play- logic and truth of this Project.”, says he. ers where they were supposed to stay. The executive remembers that in After this meeting, FIFA decided to test the product during the U-20 1999, Brazilian sports announcer Galvão Bueno became so angry with the World Cup, which is organized for players up to 20 years old.“The tests have wall issue during one match that he said: “I want to see who is going to confirmed the results presented, which have led it to U-17 World Cup and keep the wall at the place”. The challenge was launched, then. later, its use in FIFA World Cup Fair Play was announced”. Allemagne was paying attention at that time, and wanted to create something that could change the concept of wall marking in football. “I Marketing thought of a provisory marking. Something with a volume, cheap, and that At this stage, Allemagne explains how the company has kept the proj- could disappear. Shaving foam and cream inspired me and then I got to ect as experimental and restrict to football; 20 thousand units a year were the marking spray. The idea was logical, efficient, simple and popular. One used in Brazil, as prototypes, and another 20 thousand units/year for inter- important issue in football was solved. I prepared a Brazilian Project and national development in the last 14 years.“In World Cup we sent five spray the whole strategy for the technical analysis by FIFA”. units/sets for the 64 matches (320 units). The professional consumption Fair Play spray is composed by butane, isobutene, and propane gas; one is an average of two cans per match, and in amateur level, one can per foam formation agent; water, and other chemicals. As it leaves the can, the martch”. One spray makes 12 free-kick marks. gas depressurizes and expands, creating little drops covered with water. The project was developed with a different concept. Allemagne empha- Then, the mix evaporates, leaving only water behind. For Allemagne, the sises that its penetration reaches the 210 countries associated to FIFA and product is practical, dynamic, fast and the most popular way of introducing. is linked to the match decision moment, interfering with matches results “In over 20 thousand official matches, testing has proved the respect to the in a decisive way and with actions involving card, whistle and Ball. “Our distance from a moral line that disappears. Paralyzation time has dropped expectation is to join a company that sees these values and has a global from an average of 48 seconds to 20 seconds. More scoring of goals, less cards distribution logistics. It is estimated that 20 million matches occur every due to wall, strengthening of referee credibility”, whose attention is 100% year worldwide, and that’s where our sales potential lies”. released at the free-kick to observe other factors in the field”. Even without too many financial resources, the Fair Play project was im- In addition to football, Allemagne reveals that there are other uses for planted in a singular way. “It is a successful case in world football history. the product. “Patents in the 44 countries where football is most played The country of football has not understood yet the value of this project to its have claimed other uses, it is a distance marker and a free expression boundaries and national concerns in the eyes of the world”, says Allemagne. 147

VERSIÓN EN ESPAÑOL Capítulo 1- Mercado Brasileño de Aerosol ABAS proyecta aumento de consumo de los aerosoles La audacia para emprender llevó a Imã Aerosoles, empresa con 18 años de Datos de la Asociación Brasileña de Aerosoles y Productos existencia situada en la ciudad de Diadema, en el Estado de São Paulo, a mar- car presencia en 100% de los Estados brasileños por medio de su Línea de la de limpieza desinfectantes muestran consumo de los productos Alegría. “Es un reconocimiento a la marca y certifica nuestro compromiso con acondicionados en aerosoles en los próximos años la calidad de los productos Imã”, reflexiona Gabriel Eduardo Kaminsky, director de la empresa, que hoy cuenta con capacidad instalada capaz de fabricar 4,5 La industria del aerosol en Brasil se encuentra en un escenario bastante promisor, millones de tubos/mes. principalmente por el aumento de renta de los consumidores de las clases C y D que pasaron a consumir más ese tipo de productos. “No es un secreto que nuestro Contento con los resultados de la empresa, Kaminsky explica que el objetivo mercado es latente, con proyecciones de alcanzar la marca de 1,4 mil millones de es continuar creciendo y, los próximos anos.“Invertiremos para elevar la capa- aerosoles comercializados en 2021”, comenta Antal György Almásy, vicepresidente cidad de producción en por lo menos 15% al año”. de la ABAS y socio director de la división de cosméticos de Baston de Brasil. Foco en la satisfacción del cliente es el gran pilar de la empresa, según El ejecutivo cree que los números del relevamiento “Mercado Brasileño de Ae- Kaminsky. “El objetivo de Imã suministrar productos y servicios de calidad, rosol”colocan la industria del aerosol en destaque en la economía nacional. Basta que atiendan las necesidades y expectativas del Cliente, dentro de los costos recordar también que“el sector genera cerca de 9 mil empleos directos y produce y plazos estipulados. Tenemos una relación de confianza y ética con Clientes y aerosoles de calidad, comparable con los de Estados Unidos y Europa”. Proveedores y presamos por el sigilo en todos los procesos”, relata. Incluso con el sufrimiento por causa de las importaciones, Antal György Para fortalecer a Imã Aerosoles, no necesariamente debe haber productos Almásy cree en un punto positivo:“esas importaciones y commodities nos lle- en todos los nichos. Imã tiene la política de no fabricar ningún producto marca varon a desarrollar estructuras y formulaciones, así como nuevos propelentes, propia que pueda competir con uno de sus clientes tercerizados. justo para atender la demanda del exigente consumidor brasileño. La entidad, durante todos esos años, contó con el empeño de los asociados en el desarrollo Actualmente, Imã mantiene la Línea de la Alegría, que está compuesta por de la parte técnica y comercial del aerosol en el país”. diversos ítems: Nieve Artificial, Serpentina en siete colores (verde, amarillo, azul, blanco, rojo, rosado y naranja), Pintura Temporaria para cabellos en dos Esas características del mercado brasileño están marcadas en diversos pasa- tamaños y 11 colores (rojo, amarillo, violeta, naranja, gris, blanco, negro, rosa- jes de la historia del sector.“Tanto en el pionerismo que ocurrió con los prime- do, verde, dorado y azul), además de la Bocina en Aerosol. ros aerosoles producidos en base acuosa, así como aerosoles cosméticos, como en toda innovación técnica y científica generada por una serie de empresas y Atenta a la Copa del Mundo de 2014, Imá adaptó el arte de toda la Línea, franquicias puerta a puerta - hoy también extendida a productos de comercio destacando en los embalajes los colores verde y amarillo. También lanzamos minorista”, cita como ejemplo el vicepresidente de la ABAS. un nuevo producto con foco en el hincha, que es la Pintura Facial roll on.“Esta pintura en roll on, es simple y fácil de usar y permite al hincha, pintar cualquier Además de números, las conquistas de ABAS también son atribuidas a los parte del cuerpo sin ensuciar. El producto, que es notificado en Anvisa, está lazos fortalecidos con otras entidades. Para Antal György Almásy, comprueban disponible en el mercado en 7 colores”, afirma Kaminsky. esa afirmación todas las reuniones técnicas que la ABAS participó a lo largo de los años y los vínculos que mantiene con esas entidades.“Son ejemplos la ABC Creatividad - Asociación Brasileira de Cosmetología, que por 28 años dividió el mismo es- El director de la empresa también ve muchas oportunidades en el nicho pacio con ABAS, así como la ABNT - Asociación Brasileira de Normas Técnicas, de productos para fiesta y diversión y está desarrollando otros ítems para co- luchando para armonizar nuestras normas junto a los países vecinos”. mercialización. “En 2015, tendremos nuevos lanzamientos en la Línea de la Alegría”, concluye Kaminsky. Según Antal György Almásy, es gratificante participar de todo ese progreso Además de creatividad, Imã reunió todas las informaciones pertinentes a la del aerosol en el país.“en Baston de Brasil, el empeño, la fuerza y la pasión para seguridad, que son divulgadas en el sitio de la empresa y en los rótulos de la atender las demandas del mercado me dejan muy satisfecho. Tengo libertad línea. Para todos los productos hay una ficha de emergencia con indicaciones de creación para ofrecer productos de altísima calidad, que no defraudan a los de cuáles son los riesgos a la salud, en caso de fuego y al medio ambiente. extranjeros. Y es muy bueno saber que la ABAS da soporte a todo ese trabajo”. Completan la ficha las informaciones en caso de accidentes y especificaciones técnicas del producto. Imã Aerosoles pretende elevar Conozca algunos de los productos: la capacidad de producción en un 15% al año 1) La Pintura de la Alegría es una coloración temporal para los cabellos, he- ¿Aerosol en las fiestas? En la industria de aerosoles esos productos no son cha con pigmentos cosméticos. novedad, por el contrario, ocupan un buen espacio en el ranking de consumo. Para retirar el producto, basta lavar los cabellos con agua y shampoo. El relevamiento de ABAS mostró que fueron comercializados, en 2013, un to- 2) Spumita de la Alegría es una nieve artificial Spumita de la Alegría es ideal tal de 16.808.162 productos para fiesta y diversión en aerosol, del total de para jugar en Carnaval, Cumpleaños, Fiestas, Gincanas y Conmemoraciones en 16.277.946 unidades producidas en el país. La importación alcanzó la marca general. de 384 mil unidades. 3) Tela de la Alegría® una serpentina en aerosol que divierte y puede ser Los números presentados por la ABAS mostro un mercado caliente para ese usada tanto en fiestas y conmemoraciones, como en decoraciones de vitrinas, segmento, especialmente en Brasil. Basta recordar que el país es conocido por su por ejemplo. calendario festivo y que, en 2014, además del Carnaval, otra gran fiesta impulsa las venas de los productos para fiesta en aerosol: la Copa del Mundo de la FIFA. 148

ANUÁRIOABAS Insecticidas como aliados no contienen DEET (sintético), de modo que la fórmula utiliza 20% de ácido Los repelentes de insectos en aerosol se transformaron en auténticas armas 3 – (Nn-butil-N-acetil-amino)-propiónico como repelente. contra varias enfermedades causadas por picaduras de moscas y mosquitos, Preocupación mundial por ejemplo. Un relevamiento divulgado por Bill Gates revela que el mosquito es respon- «La producción de insecticidas en Brasil todavía tiene mucho para crecer», sable por 725 mil muertes, en promedio. Solo en 2012, fueron más de 620 mil afirma Hugo Chaluleu, presidente de ABAS. La explicación es fácil: el insecticida muertes y cerca de 207 millones de casos, según la Organización Mundial de continúa siendo la mejor formar de eliminar mosquitos y pasó a ser un aliado, ya la Salud (OMS). sea en las zonas urbanas, rurales o en diversas regiones del Norte del país. En Brasil, la región Norte sufre con casos de malaria. En el Estado de Acre, Los números del Análisis de Mercado Brasileño de Aerosol de ABAS muestran de 2000 a 2012, las muertes por motivo de la enfermedad pasaron de 231 a que el volumen de insecticidas comercializados en 2013 llegó a 205.889.662, 61, una disminución de aproximadamente 75%, incluso así las medidas de de los cuales 127.610.714 se produjeron en Brasil y 78.278.948 oriundo de prevención no paran de ser promovidas. Datos de la Red de Acciones Integra- importación. das de Atención a la Salud en el Control del Dengue revelaron que 47,9% de Según Chaluleu, varios indicios comprueban que después de descubrir que los focos están dentro de las propias viviendas. «En este sentido, el uso de los las picaduras de insectos pueden transmitir bacterias y enfermedades virales, insecticidas puede sumarse a las demás medidas contra enfermedades trans- investigadores y científicos han buscado soluciones para evitar la propagación mitidas por mosquitos», destaca el presidente de ABAS. de esas enfermedades, entre ellas dengue, malaria, fiebre amarilla y virus del En la capital paulista, datos de la Agencia Brasil (16/05/2014) también Nilo Occidental, enfermedad de Lyme, fiebre maculosa de las Montañas Roco- apuntan un surgimiento de nuevos casos de dengue. Números compilados sas provocada por garrapatas, o el virus del Nilo Occidental y ciertas formas de hasta el mes de mayo indicaron que, a pesar de la caída en el ritmo de notifi- encefalitis también transmitidas por mosquitos. caciones, el total de infectados por la enfermedad desde el comienzo de 2014 Avances es de 5.093 casos. El número es muy superior al registrado en igual periodo del El primer registro es de 1905, cuando un grupo de holandeses descubrió año pasado (2.617 casos). que la dilatación de las hojas de limón de Java y de los geranios, por arrastre Household del vapor de agua, producía un líquido de color ámbar a lo que le dieron el El mercado de productos household en aerosol demostró crecimiento. El nombre de óleo de citronela, materia que posee un olor muyo fuerte, teniendo relevamiento de ABAS indica un salto de 120 a 140 millones de unidades. Con como principio activo la citronela (6-dimetil octenol 3.7). productos que usan cada vez más tecnología en sus formulaciones, la tenden- De acuerdo al Dr. Montfort A. Johnsen, en su artículo publicado en la Aerosol cia es una línea ascendente. La Revista (octubre de 2013), el primer repelente en aerosol apareció en 1954, y, Cura en aerosol tópicamente, contenía aproximadamente 12% de oleo de citronela e isopropa- Los aerosoles conquistaron su espacio también en los segmentos medicina- nol como propulsor. Debido al fuerte olor de limón en la fórmula su aceptación les y veterinarios. Cada vez más los consumidores optan por tratar problemas fue parcial y la producción en los Estados Unidos estuvo estancada en cerca de 12 principalmente asociados a la inflamación del aparato respiratorio. La eficacia millones unidades/año hasta la introducción del DEET, utilizado como sustituto. se debe a la nebulización correcta, que permite que altas concentraciones de A pesar de la popularidad del DEET, hasta que cerca del 2000, una o dos em- medicamento alcancen directamente las vías aéreas más profundas. presas continuaron fabricando productos con citronela. «Teníamos en el mercado Sea para aliviar dolores musculares, alivio para asmáticos o uso en varias marcas como Baygon, SBP, Rodasol, Neocide Detefon», recuerda Chaluleu. especies de animales como cicatrizante, larvicidas, bermicida o repelente, los Hoy, según el presidente de ABAS, se encuentran productos con nuevas tec- productos de esa categoría representan para los fabricantes una gran oportu- nologías, en base agua – sin uso de solvente – y con fragancias mucho más nidad de mercado. Sin embargo, los números presentados en el relevamiento suaves. «Esta fue la gran conquista de Brasil, que fue el primero en fabricar los del Mercado Brasileño de Aerosol – 2013 muestran una leve caída. insecticidas con base de agua. El país dio un gran salto en el área de saneantes Higiene Personal domisanitarios, principalmente en los referidos a los insecticidas domésticos, No es secreto que el consumo de productos de higiene personal en aerosoles, tan esenciales en la lucha contra plagas urbanas», dice el presidente de ABAS. teniendo como líder en el ranking los desodorantes, con 85%. A continuación, Montfort revela en su artículo, que «el número de alternativas o produc- aparecen los espráis para el cabello, con 7%, y la espuma de afeitar, con 6%. tos que acompañan y refuerzan a los repelentes de insectos ha aumentado Los desodorantes en cremas y roll-on perdieron espacio y los desodorantes constantemente en los últimos años, incluidos los repelentes en mini aerosol, en aerosol conquistaron por su lado el espacio en las casas de los brasileños. solo ideales para una o dos aplicaciones por contener menos de la mitad de El relevamiento de ABAS muestra esa línea ascendente de número de uni- producto en comparación con las dimensiones usuales de 113-184 gramos». dades producidas en millones, que alcanzó la marca de 450 millones. El cuadro Según el artículo de Montfort, en el campo de los repelentes de insectos muestra una notable evolución a partir de 2010, en aerosol existen los de tipo familiar «estándar», de modo que pueden ser Del volumen total producido, solo el 11% es nacional. Su mayor porte, 89%, convenientemente divididos en tres subdivisiones: fórmula para la familia, re- es importado. Brasil no produce todo lo que consume, por lo que es necesario gular y para deportistas (o extremo). Una nueva variación de la fórmula para importar parte, especialmente de Argentina, país que está entre los mayores la familia es identificada como «polvo seco». Conteniendo 15% de DEET y, productores del mundo. presumiblemente, un buen porcentaje de un propulsor poco frecuente. Otros nuevos productos son a base de DEET con protección solar SPF 15, y otros que 149

VERSIÓN EN ESPAÑOL Capítulo 2 - ABAS celebra sus 50 años ABAS celebra sus 50 años Solamente en 1968 Almásy creó Aercamp, fabricando sus propias máquinas Entidad inicia festejos por los 50 años de fundación para, en seguida, comprar el terreno en Campo Limpo Paulista, donde la em- reuniendo asociados en evento en la capital paulista presa funciona hasta hoy. Fue pensando en ese caso de éxito que Hugo Chalu- En el momento en que la ABAS completa 50 años, el aumento de empre- leu homenajeó a Ida Almásy, reflejando en ella los desafíos y las conquistas de sas asociadas es notable. Cuando Hugo Chaluleu asumió la presidencia eran la industria aerosolista brasileña. 28 empresas asociadas e actualmente, hasta el primer trimestre de 2014, la entidad congrega 65 empresas. Otro motivo de alegría de esos 50 años de La noche también contó con la presentación de los Originais do Samba, gru- fundación de ABAS y de los 32 que Chaluleu actúa en pro del segmento, es po que cuenta con más de cincuenta años de existencia. que el sector creció considerablemente en los últimos 10 años, aumentando su tamaño cinco veces más. Hugo Chaluleu, un líder en la industria aerosolista brasileña Los números ayudan a delinear una línea creciente de éxito. En 2010 fueron Hugo Chaluleu, que hace más de 32 años al frente de ABAS, consumidas en el país 702 millones de unidades de embalajes del producto, y varios otros dedicados a la entidad fuera de la presidencia, según datos de ABAS. Cada brasileño, según la investigación de la entidad, consumió en promedio 2,9 latas de aerosoles en su día a día. En el último re- se revela como una contribución valiosa para la industria del aerosol levamiento de la entidad, ninguna sorpresa, los números nuevamente avan- Nacido en Mendoza, Argentina, naturalizado brasileño, adoptó Brasil zaron: el consumo llegó a 1 mil millones, involucrando productos como des- como su hogar y hoy es tan brasileño como la entidad que comanda. Llegó odorantes corporales, hair spray, cremas de afeitar, aromatizantes, productos para trabajar en la década de 1970 y vive hasta hoy, Chaluleu tiene cuatro medicinales, insecticidas, pinturas y línea alimenticia. hijos y seis nietos nacidos en el país, reuniendo diversas victorias en la vida ABAS aprovechó su“Cena Anual de Confraternización”para iniciar la conme- personal, profesional y asociativa. moración de sus 50 años. La gran fiesta ocurrió la noche del 13 de diciembre Uno de los fundadores de ABAS, Chaluleu se tornó presidente por primera de 2013, en el Caesar Business Faria Lima, en la capital paulista. La celebra- vez en 1982. ción contó con una cena, que fue prestigiada por cerca de 300 invitados de Como presidente de ABAS, Chaluleu siempre tuvo como prioridad, el cre- todo el País. Entre los participantes, se destacan los miembros de la dirección, cimiento y el fortalecimiento de la industria de los aerosoles y productos de así como colaboradores de empresas asociadas, representantes de entidades higines en Brasil. Formado en sociología, antropología y comercio exterior, internacionales, amigos y colaboradores de la entidad. conoce tan bien como un químico o ingeniero, todas las informaciones téc- Durante la ceremonia, el presidente de ABAS, destacó la actuación de la en- nicas que involucran un aerosol. tidad en defensa de las empresas, pero también en pro del desarrollo nacional Para Aerosol La Revista, el presidente de ABAS contó que el mayor desafío en el sector. “cincuenta años pasaron rápido y dejaron recuerdos extremada- para los productores de aerosoles en Brasil siempre fue la disponibilidad de mente importantes”, dijo Chaluleu en su discurso. propelentes y compra de los solventes de petróleo. “Estos productos fueron “Fue un momento de mucho orgullo ver reunidos a todas aquellas personas altamente controlados por cuotas que limitaban el crecimiento de nuestro que forman parte de la historia de la entidad. Celebrar el cincuentenario de mercado. Felizmente hoy tenemos extensivamente todos los productos pe- ABAS es honrar también los 50 años de desarrollo económico de Brasil y el trolíferos\", dijo a la publicación. 1 mil millones de unidades de aerosoles consumidas el último ano”, afirma Su gestión también presenció, en 1979, la prohibición del uso de CFCs en Chaluleu, que también agradeció a la FIESP - Federación de las Industrias del productos de higiene, por el Ministerio de Salud, de común acuerdo con la Estado de São Paulo y ANVISA - Agencia Nacional de Vigilancia Sanitaria por industria, inició el Phase-out de CFCs, un año después de los Estados Uni- sus buenas contribuciones al segmento.“Vamos a seguir adelante”, finalizó. dos y Canadá, finalizando, en 1988, el uso de todos los otros productos. “La Reconocer aquellos que ayudaron a construir la historia de ABAS, de luchas única alternativa fueron los gases licuados, derivados del petróleo, funda- y éxito, fue el objetivo al homenajear a Ida Almásy, esposa del ingeniero me- mentalmente: butano y propano. Sólo que en esa época, Brasil era un gran cánico Antal Almásy, ambos fundadores de Aercamp empresa, hoy dirigida importador de gases licuados para usos esenciales, fundamentalmente, por el hijo Attila Almásy, que camina lado a lado al cincuentenario de ABAS, garrafa de gas para uso doméstico”, cuenta Chaluleu. visto que suma más de 45 años de existencia. El matrimonio, que llegó a Brasil En esa etapa, el sector negoció con Petrobras el suministro de mezclas de en 1962, también representa el desarrollo del mercado nacional y sigue ade- propelentes con tenores de insaturados coherentes en la base de Santos, lante, dedicándose a la conquista de nuevos negocios. Attila Almásy recuerda, haciendo que el sector de productos de higiene sobreviviese. “En el área de por ejemplo, que el aerosol monobloque en Brasil, fue importado de Suiza por higiene personal, sólo podían ser utilizados estos propelentes con procesos Impacta de Brasil en 1962 por su padre, Antal Almasy. de purificación altamente costosos. Hoy tenemos disponibilidad de prope- En 1958, Antal Almásy, desarrolló las primeras máquinas de aerosol de Eu- lentes de alta pureza”. ropa al lado del Doctor Honish, propietario de Aeratom, empresa ubicada en Es importante destacar que fue en ese mismo período que Brasil fue el Rapersvill, Suiza. Y fue esa tecnología que desembarcó en Brasil, junto con tercer país en el mundo y primero en América del Sur en iniciar el phase-out el profesional, en la época director técnico de Tubrazil, actualmente Impacta, de los CFCs ya en enero de 1979, enseguida Canadá y Estados Unidos que fabricante de tubos de aerosol. iniciaron al final de 1978. Otros países de América Latina – sin dar impor- tancia a las cuestiones ambientales según Almásy – continuaron usando CFCs en sus aerosoles por ocho años más. “Con esto, desarrollaron bien sus 150