PROFESSIONAL PRACTICE AND WORK EXPERIENCE IN GRAPHIC DESIGN MARIA WINDSOR PROFESSIONAL PRACTICE AND WORK EXPERIENCE IN GRAPHIC DESIGN MARIA WINDSOR
Professional practice and work experience in graphic design p. 2
Contents Professional practice and work experience in graphic design p. 3 BRIEF: PROMOTION 4-7 REFLECTIVE METHODS8-11 BRIEF: COSTING12-17 BRIEF: THE REAL COST 18 BRIEF: WORKING LIFE19 BRIEF: COMPLIANCE 20 BRIEF: BEHAVIOUR 21-22 BRIEF: ETHICS 23-25 BRIEF: DESIGNING FOR RESTORATIVE FUTURES PART 1 26-27 BRIEF: DESIGNING FOR RESTORATIVE FUTURES PART 2 28-29 BRIEF : GALLERIES BANNER 30-31 BRIEF: PUBLICATION 32-35 LIVE BRIEF: D@AD/AUDIBLE 36-51 R SA R E V I E W 52-53 RESEARCH
Professional practice and work experience in graphic design PROMOTION MADELEINE BROOKS OVERVIEW “ Madeleine Brooks is a UK Graphic Designer, she is LOGO DESIGN best known for her work in DIGITAL BRANDING digital branding, logo design, TYPOGRAPHY photography and typography. Madeleine’s practice balances thought provoking ideas with beautifully crafted outcomes. Madeleineispassionateabout developing her professional skills to the highest level, she is currently working on creating a consistent style throughout her design work. ” p. 4
RU TUTTON “ Ru Tutton is a freelance Professional practice and work experience in graphic design p. 5 graphic designer and artist OVERVIEW based in Bristol, she is best known for her work in EDITORIAL DESIGN editorial design, typography DIGITAL BRANDING and branding. CREATIVE ARTS Ru’s, practice expresses her passion for bringing together words, images and ideas. Ru is hoping to develop her own unique style of Graphic Design, one which merges with her background in painting and illustration.”
MADELIENE PROMO VIDEO RU PROMO VIDEO PROMOTION VIMEO : https://vimeo.com/user94484198 Professional practice and work experience in graphic design p. 6
The promotion brief was an interesting way to Professional practice and work experience in graphic design p. 7 learn about other people’s aims and talents, I was able to understand what Maddie and Ru were passionate about, and where they hoped to develop their careers. However, for someone to do the same for me is a hard task, I realise I can ‘t define what I’m aiming for, or even what type of designer I am, and that’s if I am one at all. In the past few years, I have not perfectly video editing skills, so what I’m presenting are relatively simple in design, with a muted colour palette. I chose not to use a recorded voice, I wanted to simplify the process and not getting bogged down in editing the voice, so instead I used a computer voice, I know some people might not think highly of that, but I like computer voices and would rather listen to something audible than badly edited vocals, so that is my reasonings.
Professional practice and work experience in graphic design Reflective Methods Creating multimedia presentations 1 10 Working with print medial 2 OBJECTIVES Proficient in Adobe Photoshop, InDesign, 3 The following and other software are example of objectives I have Flexible problem-solver able to adapt to 4 met from work changing circumstances conducted in design briefs and tasks during the past two years Organised with ability to successfully run 5 multiple projects simultaneously Utilising visual arts and creative skills 6 Engaging productively with other 7 designers Proficient in identifying project needs and 8 presenting solutions Creating design layouts for promotional 9 materials Utilising skills in critical thinking and 10 communication p. 8
Reflective Methods 5 Professional practice and work experience in graphic design p. 9 AMBITIONS Making enough money to live a 1 luxury lifestyle Work with a small friendly 2 design studio Having the flexability to work 3 when and where I want Collaborating creative people 4 on a wide range of projects Working on projects that 5 enable travelling
5 THEMES Reflective Methods Professional practice and work experience in graphic design p. 10
THEME DEVELOPMENT Professional practice and work experience in graphic design p. 11
BRIEF: COSTING OUTGOINGS Professional practice and work experience in graphic design p. 12
BRIEF: COSTING p. 13 INCOMINGS 35 30 35 30 Design Concept Research Artwork Image Correction 350 400 30 200 Website Design Brand Design Copy Editing Logo Design 30 30 Correction Fee Content Management Project rates from Professional practice and work experience in graphic design Design Concept 35:00 ph Research 30:00 ph Artwork 35:00 ph Logo Design Copy Editing 200:00 Image Correction 30:00 ph Correction Fee 30:00 ph Brand Design 30:00 ph Website Design Content Management 400:00 350:00 30:00 ph
Professional practice and work experience in graphic design BRIEF: COSTING: INVOICE Maria DESCRIPTION PRICE TOTAL Windsor Mini Brand Package £900 £900 Graphic Design An essentials branding package, ideal for businesses in the early stages of development INVOICE # 1347 Moodboard Issued on: 25 October 2020 Primary Logo Secondary Logo PAYABLE TO Brandmark and/or Submark Colour Palette Maria A. Windsor Brand Styling Sheet Quaypoint Brand Font System Bristol, BS1 5AD Artwork £40ph £200* CONTACT DETAILS Custom illustrations and artwork design developed to convey who the brand is at first +44 626-312-6194 glance [email protected] https://mwindsor.myportfolio.com/ *Estimated at 5 hours BANK DETAILS Stationary Package (design & print) £300 £300 Maria A. Windsor Custom stationary design package that brings a brand to life Natwest Bank Acct No.: 9867 1324 0056 7899 Price List Gift Voucher Business Card Loyalty Card Compliment Slip Letterhead Paper TOTAL : £1400.00 TAX : £280.00 TOTAL AMOUNT: £1680.00 DESPOSIT: £700.00 Required to commence work £980.00 BALANCE: Required before files can be released Thank You TERMS AND CONDITIONS Late payment fee 8% per day Cancellation fee 50/75% of total amount p. 14
p. 15 BRIEF : COSTING: TIMESHEET Timesheet 26th October - 1st November 2020 Monday 10:00 2:00 RSA BRIEF - online research 4 120 Tuesday 10:00 Wednesday 1:30 2:30 RSA BRIEF - online research, online 4 Thursday 9:00 4:30 team meeting, planning for design 12:30 proposal 165 1:30 RSA BRIEF - online research, writing 9.5 285 5:00 draft design proposal for brief, online team meeting, proof reading - draft,designing prosposal document 9:30 11:00 3:00 6:00 RSA BRIEF - online research 3 90 Friday 3:00 6:00 RSA BRIEF - idea mockup and 3 100 online research 3 100 Saturday 4:00 7:00 RSA BRIEF - idea mockup and Professional practice and work experience in graphic design Sunday online research WEEKLY Record total weekly time spent on all related 860 TOTALS project activity of which you would be expect to be paid for.
Professional practice and work experience in graphic design BRIEF : COSTING: TIMESHEET Timesheet 2 nd November - 8th November 2020 PAY Monday Tuesday 10:00 4:00 RSA BRIEF - online research 6 180 Wednesday 6.5 215 Thursday 9:00 3:30 RSA BRIEF - idea mockup version 2, 3.5 105 online research 2.30 6:00 RSA BRIEF - online research Friday Saturday 3.30 7:00 RSA BRIEF - idea mockup material 3.5 105 Sunday research WEEKLY Record total weekly time spent on all related 19.5 605 TOTALS project activity of which you would be expect to be paid for. p. 16
p. 17 BRIEF : COSTING: TIMESHEET Professional practice and work experience in graphic design I genuinely under value my work, in the past I would have done research without considering it was something of value. So, I’m learning to understand that every little thing adds up, I shouldn’t give away my energy. At the time of making the timesheets I was focusing on one project, when in fact I was working on other things, it’s easy not to track of everything, and this proves there is a need to, especially in the working from home environment. I based the figures on the research I had done; I still wonder if those rates are too high for me, but they seem realistic for a Junior designer. It makes me realise that I’m not used to being paid what my time it worth. It surprised me how much I could earn, just from doing basic things.
BRIEF: THE REAL COST Professional practice and work experience in graphic design p. 18
BRIEF: WORKING LIFE Professional practice and work experience in graphic design p. 19
Professional practice and work experience in graphic design BRIEF: COMPLIANCE Compliance How do I respond to being told what to do? I do as I am told I never do as I am told I listen then I do as I am told I will always say no first until I am persuaded I ask questions and make up my own mind I always say yes I will say never say no directly I would want to please I say, maybe, I might, let me see, a lot I feel I have no choice but to say yes My job is to say yes The money made me do it I can’t afford to say no I can’t afford to say yes *I will do what I’m told to, most of the time, it makes things easier, but there will be some umming and ahing about it. p. 20
BRIEF: BEHAVIOUR p. 21 WHOSE BEHAVIOUR DO Professional practice and work experience in graphic design DESIGNERS NEED TO CHANGE? IN ORDER OF URGENCY 1 The Government 2 The Policy Makers 3 The Commercial Businesses 4 The Employers 5 The Unemployed 6 The Uneducated 7 The Workers 8 The Consumers 9 The Smokers 10 The People with Degrees 11 The Cultural Institutions 12 The Charities
Professional practice and work experience in graphic design BRIEF: BEHAVIOUR It’s hard to know whose behaviour needs changing the most, I could change one persons outlook, but that wouldn’t make a lot of difference, maybe that is okay. But then I was thinking about big changes too, which led me to think if designers can change the behaviour of the people who tell everyone else what to do, that would have the greatest effect, as they are the ones who have to power to made real changes. Now I think it’s an idealistic view, and the more I think about it the less I believe to be true, but it was at the time of designing this poster. p. 22
BRIEF: ETHICS p. 23 ET 36 Professional practice and work experience in graphic design HI cs I would not work with on a political campaign I would with community projects I would ask for help on projects I would not ask what my colleagues were earning I imagine I could get a raise History suggests I would prefer to work with a small team I would work on projects that interest me I would not work unsociable hours I would ask for flexible working hours I would not ask questions if a client wanted to look better in a photo I imagine I could work on projects I didn’t like for good money History suggests I don’t take critical feedback well
Professional practice and work experience in graphic design BRIEF: ETHICS ET 36 HI cs I would get a good salary I would not take credit for other people’s ideas I would ask how I could help colleagues on projects I would not ask to be given credit for joint projects I imagine I could collaborate on project History suggests I am a good team player I would work with more than one client at the same time I would not do unpaid overtime I would ask for arranged fee even if I finished a project early I would not ask to have my name on work I wasn’t proud of I imagine I could work without being passionate about a client’s project History suggests I would say no to a project I felt horrible about p. 24
BRIEF: ETHICS p. 25 ET 36 Professional practice and work experience in graphic design HI cs I would work small friendly design studios I would not work with unfriendly people I would ask people questions to gain knowledge about a project I would not ask questions that were deliberately misleading I imagine I could learn a lot from others History suggests I like sharing ideas I would work on projects that contributes to the wellbeing of the general public I would not design a website from code I would ask for other peoples’ opinions I would not ask anyone to do things I wasn’t willing to do myself I imagine I could bring different ideas to the table History suggests I would be an asset for teams I would with
BRIEF: DESIGNING FOR RESTORATIVE FUTURES PART 1 Professional practice and work experience in graphic design p. 26
p. 27 In 2014, the world Professional practice and work experience in graphic design produced around 68,925,200 tons of oranges, with much of that figure being used to make products like jams, marmalades, and juices– all of which result in around 3.8 million tons of orange peel waste per year.
BRIEF: DESIGNING FOR RESTORATIVE FUTURES PART 2 Professional practice and work experience in graphic design p. 28
p. 29 Poster features The trend towards Professional practice and work experience in graphic design orange peel bioplastic reuse and recycling is recipe, which flourishing the world presents a simple and eco-conscious design, effective way to cut especially with regards to back on waste and finding creative ways to create something repurpose food waste. new.
BRIEF:GALLERIES BANNER Professional practice and work experience in graphic design p. 30
p. 31 I was slow of the mark when it came to designing Professional practice and work experience in graphic design this banner, didn’t have a design ready for submission, but worked on this afterwards. My outcome is a simple monochrome design using Agrandir. It took me awhile to come up with a purely typographic design, and still I’m relayed on the colour block to make an impact.
Professional practice and work experience in graphic design BRIEF: PUBLICATION Project Summary Event This event looks at the importance of We will be running a series of online events, each reconnecting with nature, the world is going focusing on a different form of natural wellbeing. through a time of upheaval, we have had the In this event we will be focusing on the healing rug pulled from beneath our feet, the benefits Shinrin Yoku, which has been collective is in fight or flight mode. scientifically to make people calmer, happier and healthier. Daily life has caused us to become out of balance with ourselves and the world around The event will begin with an introduction to us, our brains are overstimulated by a world Shinrin – Yoku from our highly esteemed guest of desires and distractions. Digital devices speakers Dr. Qing Li and Yoshifumi Miyazaki, both and mental chatter see that we do not get the of experts in the subject with a wealth of rest we need to function at our highest ability. knowledge about the benefits of Shinrin-Yoku. Now is the time to relearn who we really are, Next, we will be joined by Julia Plevin and Sam to come back to nature, and let it teach us to Lazarus, who will discuss their Forest Bathing be free again. Our bodies need the Club and guide participants in a virtual forest nourishment of nature. mediation. Guest Speakers We will then have a showing of ‘Leaning into the Wind’ by Andy Goldsworthy, following this Andy Dr. Qing Li, Author and expert in Forest Medicine will set a creative invitation for the group, this will involve creating a piece of art using natural Yoshifumi Miyazaki, Author and expert in Nature materials, prior to the events participantswill be Therapy given a list of materials to collect. Outcomes of this will be uploading onto our website. Julia Plevin and Sam Lazarus, founders of the Forest Bathing Club The event will conclude with a Q&A session and invite participants to engage in an open Andy Goldsworthy, Artist discussion. Outcome The aim for this event is to inform people about the restorative powers of nature so that they have knowledge to activate it in their own lives. Will be holding an open-air exhibition which will showcase the artwork created by the participants. Also, we will also be producing an interactive guide to Shinrin-Yoku which will features health and wellbeing tips. p. 32
p. 33 Reading Room Maria Windsor - Level 3 Publication Brief This is my submission for the Professional practice and work experience in graphic design Publication Brief, another Books simple monochrome design. Shinrin-Yoku The Art and Science of Forest-Bathing – Qing Li This design is all about the Into Nature – The Mindfulness Project content, its layout is clean Shinrin-yoku: The Japanese Way of Forest Bathing for Health and and uncluttered. Relaxation -Yoshifumi Miyazaki Into the Forest How Trees Can Help You Find Health and Happiness - The idea for this brief is Qing Li based on my ISTD Biophilia Art of Mindful Walking: Meditations on the Path – Adam Ford outcome. Wood - Andy Goldsworthy Podcasts Shinrin-yoku…Take a Forest Bath - Happy and Free Another Green World: Forest Bathing – The Soak Films Shinrin-Yoku (forest bathing) - Mark Knight Healing Forests of India - Nitin Das The Earthing Movie: The Remarkable Science of Grounding - Josh and Rebecca Tickell Leaning into the Wind - Andy Goldsworthy
Professional practice and work experience in graphic design BRIEF: PUBLICATION MARIA WINDSOR - PUBLICATION BRIEFI redesigned the publication brief poster, the original design was too plain. I took a break from it and retuned to make this version. Still subtle, but with added Lu Luxe and a natural colour palette. Now the design of the poster and its content go hand in hand. p. 34
Professional practice and work experience in graphic design p. 35
Professional practice and work experience in graphic design ONLINE BRIEF I missed a couple of the live brief sessions, so to provide enough work for submission I have been working on a live online brief. p. 36
Brief specifics p. 37 Keywords Professional practice and work experience in graphic design Young families Listening togther Entertained Fairytales/animals stories Mia Countryside Garden Animal Window Shed Outside Noices Imagine
Brand guidelines Professional practice and work experience in graphic design p. 38
Professional practice and work experience in graphic design p. 39
Professional practice and work experience in graphic design p. 40
Professional practice and work experience in graphic design p. 41
Professional practice and work experience in graphic design p. 42
Professional practice and work experience in graphic design p. 43
Professional practice and work experience in graphic design p. 44
Professional practice and work experience in graphic design p. 45
Professional practice and work experience in graphic design p. 46
Must include logo Official audible typeface Professional practice and work experience in graphic design p. 47
Professional practice and work experience in graphic design p. 48
p. 49 Example of a audible advertising campaign that I used as inspiration. Professional practice and work experience in graphic design They are not currently using this style, I think recent adverts had apes with headphone in them.
Some mock-ups that didn’t make the cut. Professional practice and work experience in graphic design p. 50
Search
