The Kharisma Magazine - Premier Issue

{ P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 301 Hearts of Palm, Pear, Coconut, Finger Lime Image: Courtesy of Four Seasons> 5. Cafe Boulud at the Four Seasons Hotel Very hip and trendy; a great place for drinks and social gatherings. 4. AloAn intimate and unforgettable dining experience. www.cafeboulud.com/toronto/ www.alorestaurant.com > Grilled Lobster Image: Courtesy of Four Seasons

KHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 } 302 CITY ESCAPES > The Ivy at Verity This boutique hotel - and beautiful Bathroom hidden gem - has four luxurious, Images: Anna Argiropoulos distinctively designed rooms. www.theivyatverity.com/

> { P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 303 TOP L - R: Exterior BathroomBOTTOM L - R: Bedroom Balcony

304 >KHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 }Superior/Deluxe/Premier BathroomImage: Christian Horan / Four Seasons 2. Four Seasons Hotel A great place when you want to ‘staycation’ in style and luxury. www.fourseasons.com/toronto > 3. Windsor Arms Hotel Perfect for working and getting away from the hustle and bustle of the city. www.windsorarmshotel.comCorner SuiteImage: Courtesy of Windsor Arms

{ P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 305> Simcoe Suite Parlour 4. The Ritz Carlton - Toronto Image: Courtesy of The Ritz Carlton The suites are well-appointed and designed with the entrepreneur in mind. 5. Fairmont Royal Hotelwww.ritzcarlton.com/en/hotels/canada/toronto This landmark hotel makes checking-in a breeze, with its satellite iPad check-in during peak hours. www.fairmont.com/royal-york-toronto/ > Luxury Executive Suite Bedroom Image: Courtesy of the Fairmont Royal Hotel

306KHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 } PEACE & (SELF) LOVE > 1. Sweetgrass Spa A women’s-only oasis and sanctuary, Treatment Room complete with ambiance, great Image: Mike Day service, and pampering. www.sweetgrassspa.ca

Image: Mike Day { P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 307 Image: Matthew Plexman PhotographyImage: Annawithlove Photography Image: Mike Day TOP L - R:> Pool Makeup Services BOTTOM L - R: Spa Hall Mani - Pedi Room

308 >Water CircuitKHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 }Image: Courtesy of Body Blitz Spa > 3. Miraj Hammam Spa by Caudalie Paris It’s all in the details - from Turkish pillows to delicious 2. Body Blitz Spa Moroccan mint tea and baklava at the end - for your massage. This women-only spa distinguished by its therapeutic water circuit, is great for rejuvenating with girlfriends. www.mirajcaudeliespa.com www.bodyblitzspa.comSpa Treatment RoomImage: Courtesy of Miraj Hammam Spa by Caudalie

{ P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 309> Massage Room 4. Bahn Thai Spa Image: Courtesy of Bahn Thai Spa The Thai massage is the perfect way tostretch and work out muscle kinks after a long flight. 5. Spa at the Four Seasons Toronto No massage is complete without www.bahnthaispa.com the botanical blend of seven vegan oils. www.fourseasons.com/toronto/spa > Spa Steam Room Image; Courtesy of the Four Seasons

KHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 } 310 DO THE TOWN> 1. Tea at the Windsor Arms Hotel The French-style lobby tea roomWindsor Arms Hotel sets the tone for the aroma of theTea - Full Service wide selection of teas and dainty sandwichesImages: Courtesy of Windsor Arms www.windsorarmshotel.com/tea- room/

> { P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 311 TOP L - R: Hotel Exterior TeaBOTTOM L - R: Tea ServingTea Room - Lobby

312 >KHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 }TIFF street festival> 3. Gourmet Food & Wine Expo Sip and savour your way through international gourmetImage: Courtesy of Toronto International Film Festival cuisine, exotic delicacies, incredible wines, cutting-edge 2. Toronto International Film Festival (TIFF) cocktails, and so much more! Considered a “festival of festivals” — the Toronto www.foodandwineexpo.ca International Film Festival has become one of the most beloved cinematic events in the world. www.tiff.netBaristaImage: Courtesy of Gourmet Wine & Cheese Festival

{ P R E M I E R I S S U E 2 0 1 8 } KHARISMA MAGAZINE 313 Reelworld Media For Impact Conference Image: Courtesy of Reelworld> 5. Wed Luxe Experience a day of unlimited luxury wedding inspiration 4. Reelworld Film FestivalDiscover the best in socially engaged film and media. derived from fantasy, whimsy, and all things dreamy. www.wedluxe.com/ www.reelworld.ca > Display Image: Courtesy of wedluxe.com

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KHARISMA MAGAZINE { P R E M I E R I S S U E 2 0 1 8 } 316 Unleash the Iconic Brand Within WRITTEN BY KHARISMA ARO Developing but also stand for something that people admire and consider an iconic brand starts meaningful. with you: you are your brand from the inside Mike Harris, founder of online out. banks First Direct and Egg, and creator of business mentoring Clarifying your personal site IconicShift, offers his take on brand gives you the what it means be iconic: energy, confidence, and 1) Having a purpose beyond structure to bring your money. gifts into the world. 2) Providing a brand experience This means identifying that stands out and gives your own unique value emotional/rational benefits. as an entrepreneur, and 3) Being a symbol of excellence to positioning that value which others aspire. effectively in relation 4) Having a tribe of raving clients to others (your target and fans. market or niche). 5) Having admirers and, often, detractors (iconic brands polarise Yourpersonal brand is not people). your logo, business card, website, or packaging, Being iconic is not only reserved although these are important to its image. Your essence, for large brands like Apple, rather, is what is most essential, since your personal brand Google, Coca Cola, or the Four is built upon your unique Story, Life Lessons, and Message. Seasons, since personal brands can become iconic, too. Oprah What is an Iconic Brand? Winfrey is a perfect example of this. When you think about jewelry, does Tiffany come to mind? Let’s start with what you want people What about luxury luggage? Luis Vuitton? In his book, How to perceive about you. Brands Become Icons, former Oxford University professor Douglas Holt sheds light on the nature and origins of iconic Take some time to reflect, and answer the following from your brands. In that work, he asserts that iconic brands respond soul: to a society’s desires and cultural tensions by drawing on 1) Who are you? their own unique myths and stories. 2) Who do you want to be? 3) What do you want people to perceive about you? One significant characteristic shared by brands that are 4) Identify your zone of genius or the natural gifts you have to iconic is that they are instantly recognizable. The Oxford give. English Dictionary defines an icon as a person or thing 5) What are your skills or expertise, personal style, and core mission or message? regarded as a representative symbol of a culture, movement, 6) List any resistance to becoming visible, being the expert, and delivering the most value you can possibly offer. etc.; someone or something afforded great admiration or respect. I believe this definition works well for iconic brands: Learn more about how to it suggests that they must not only be easily recognizable, become an iconic brand at www.daretobeiconic.com/academy

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