Music Biz 2018

Power yoursongs withSongtrustSongtrust is the world’s largest publishing companyenabling over 100,000 songwriters and 15,000 pub-lishers to collect their publishing royalties worldwidefor over 1,000,000 copyrights.We maintain direct relationships with 40+ perfor-mance, mechanical, and digital societies globallycovering 120+ territories—the most extensive,accessible publishing network in the industry.Visit Songtrust.com using code:MusicBiz2018 for a 15% discount onyour registration fee. SM







TUES • MAY 15 Schedule At A GlanceBadges are required for entrance to all Music Biz 2018functions. Attendees not wearing a badge or wristband willbe asked to produce it or may be asked to leave. 7 AM – 6 PM Registration 8 – 9 AM 8 AM – 6 PM Networking Breakfast 8 AM – 6 PM 8 AM – 6 PM BuzzAngle Music Terrace 9 AM – 3:30 PM 9 – 9:30 AM Jaxsta Lounge 9:30 – 10 AM Explore Activation Spaces 10 – 10:40 AM 10:40 – 11 AM Metadata Summit Metadata Summit Welcome & Acro- 11 – 11:45 AM nym Update 1 – 1:20 PM Your Metadata S#*ks! Rejected! The Most Common Errors 1:20 – 1:40 PM Music Data Exchange: Linking Re- cordings and Compositions 1:40 – 2 PM Battle of The Blockchain The Unsung K-Pop Star : Music Meta- 2 – 2:40 PM data So, You’re Licensed Into China … Now 2:40 – 3:30 PM What? 9 – 9:50 AM From Little Things, Big Things Grow: Using and Abusing Metadata in Aus- 9 – 9:50 AM tralia My Song, My Money…Why Metada- 9 – 9:50 AM ta? From Studio to Smartphone 9AM – NOON 9:30 – 10:20 AM #NEXTGEN_NOW: Young Voices Rewriting The Rules 9:30 – 10:20 AM The Changing Environment in Music1 0:30 AM – NOON Licensing 10:30 – 11:20 AM Beyond the Buzzwords: How Digital Has Taken Over Your Marketing Plan Music Supervisor Listening Sessions The Landscape of the Music Industry In the U.S. and Across the World A Star Wars Story: What Artists Can Learn From Epic Mistakes CONNECTED: Home and Car The Changing Landscape in the Publishing World #MusicBiz2018 78

TUES • MAY 15 10:30 – 11:20 AM Clearing Rights and Properly 11 – 11:50 AM Monetizing UGC 11 – 11:50 AM 12 – 12:50 PM Head Full Of Streams 12:30 – 2:30 PM 12:30 – 12:40 PM Import/Export: Marketing 12:40 – 1:10 PM International Content in the U.S. 1:10 – 1:20 PM 1:20 – 1:55 PM Merlin’s 10th Anniversary: Indies Leading The Global Digital Business 1:55 – 2:30 PM Indie Artist & Songwriter Forum 12:30 – 1:20 PM powered by Songtrust Welcome & Songtrust 101 12:30 – 1:20 PM Artistry and Streaming Income: Q&A 12:30 – 1:20 PM with Paul Cardall 1:30 – 2:20 PM Songtrust 101 – Part 2 1:45 – 2:45 PM Who Needs You Anyway? Reinvent- ing the Artist-Label Relationship in The 3 – 3:45 PM Digital Era 2 – 2:50 PM Successfully Managing Your Releases: 2:30 – 3:45 PM Best Practices and Obligations for the 3 – 3:45 PM Independent Label or Artist 4 – 6 PM The Post-Catalogue Era: How 6 – 7 PM Streaming Is Resetting the Recorded 7 – 9 PM Industry’s Business Model The Country Consumer: The Next Phase of Streaming Growth New Age of CRM New Possibilities for Premium Subscription Services Shining A Light On The Black Box: Best Practices For Reducing Unclaimed Royalties Tribes and Niche Music Culture Consumer Trends: U.S. and Beyond Music & Advertising: Flip That $#!t Music Biz Consumer Insights: The Uses, Applications & Challenges of Data in Music Featured Presentation: Music’s Leading Ladies Speak Out WEA Cocktail Party Women Who Rock Party presented by Women in Music & Amazon Muisc79 @musicbizassoc @musicbizassoc

TUES • MAY 15 7 – 9 PM The Hit Makers Songwriting Challenge, powered By The Hit Makers Session#MusicBiz2018 80



TUES • MAY 157 AM – 6 PM Legends Foyer, 2nd Fl.Registration8 – 9 AM Legends FoyerNetworking Breakfast 8 AM – 6 PM Legends TerraceBuzzAngle Music TerraceSee description on page XX. Legends Foyer8 AM – 6 PM Jaxsta LoungeSee description on page XX. #MusicBiz2018 82



TUES • MAY 158 AM – 6 PMExplore Activation SpacesAs you make your way through Music Biz 2018, be sure tovisit our partners showcasing their products and services atactivation stations throughout the conference:A2IM’s ‘Indie Zone’ with Vydia & ONErpmA2IM (American Association of Independent Music) alongwith its partners Vydia and ONErpm, are excited to behosting an exclusive ‘Indie Zone’ during Music Biz! A2IM hasbeen protecting and promoting the independent sectorsince 2005. Come meet and hang out with A2IM’s Directorof Member Services, Patrick Ferrell and Senior Manager ofMember Services and International Relations, Lisa Hresko tolearn why it’s more valuable than ever to #StayIndie. Visitwww.a2im.org for more information.Artist GrowthAttendees will be able to interact with the Artist Growthplatform, speak to staff members about the services thecompany provides, and learn first hand how AG is buildingthe future of management software for the entertainmentindustry.HyperwalletRoyalty payments are broken, but we know how to fix them.Hyperwallet’s royalty payments team will be on-hand atMusic Biz to discuss solutions to common music industry painpoints: delayed or undelivered funds, sporadic payouts,lack of transparency, control over payment method andcurrency, and more. Be sure to swing by the Hyperwalletbooth and receive your free download code for our royaltypayments ebook.#MusicBiz2018 84

TUES • MAY 15 Music Reports: Rights Done Right™ Come by our booth to discuss your streaming-music royalties and learn how to claim your works at MusicReports.com. Get an introduction to Songdex, the world’s music rights database and discover the power it provides creators, owners and music users. Take a tour of our revolutionary cue sheet management tool, Cuetrak, which maximizes transparency and royalty payments in the audiovisual space. The Nielsen Music Connect Corridor Need interesting facts to fuel your Music Biz conversations? Visit the Nielsen Music Connect Corridor to gain access to the industry’s most trusted data & insights. PLUS get an exclusive Music Connect product demo, play music trivia & more! ‘Stream the Studio’ Visit the ‘Stream the Studio’ exhibit located outside of the Legends Ballroom, where you’ll learn all about premium music streaming and experience “studio quality” Hi- Res Audio sound. Plus you can reserve time for a hi-res demonstration in a special car developed by the Ford Motor Company that’s located in the hotel valet area!85 @musicbizassoc @musicbizassoc



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TUES • MAY 15 9 AM – 3:30 PM Music Row 5 Metadata Summit Presenting Sponsor OpenPlay is a different kind of enterprise software company, combining practices and methodologies from the startup ecosystem and applying them to the challenges faced by major, multi-national companies. OpenPlay solutions power workflow and process management for some of the world’s largest entertainment companies. Supporting Sponsors Metadata is the foundation of the entire digital music industry, but many people don’t know it because the sizzle factor remains low. Over the last five years, Music Biz has fought to change that with the Metadata Summit, amplifying the importance of data, providing a high level forum for discussion, and attracting key participants. The 6th Annual Metadata Summit is for experts, by experts. This full-day of programming will feature lively discussions among these key participants and an audience looking to take music metadata to the next level. 9 – 9:30 AM Metadata Summit Welcome & Acronym Update Presenter Bill Wilson Digital Programming & Industry Relations Music Business Association89 @musicbizassoc @musicbizassoc

TUES • MAY 159:30 – 10 AMYour Metadata S#*ks!Our industry is evolving at an incredible pace, towardintuitive discovery, exploration and experimentation. Cuttingedge technologies power these new creative paradigmsincluding AI learning algorithms, voice-enabled devices,complex pattern recognition engines, and high res audio.At the core of every single one of these technologies is onesingular building block, the DNA behind all of these creativetechnologies: Metadata. We’re way past the point ofsimply needing an artist, title, and genre. We must elevatethe metadata experience to future proof every part of thesupply chain. Whether you are an artist, a label, a distributor,a PRO, or a service provider -- all have a critical role to playin supporting those who are solving the problem. Presenter Edward Ginis Co-Founder OpenPlay10 – 10:40 AMRejected! The Most Common ErrorsStyle guide violations, audio language, missing explicit tagsare just three of the many reasons that metadata errorslead to releases being rejected by DSPs. These errors leadto increased time and expense and possibly even missinga street date for an artist. This panel will address questionssuch as: What are the top reasons that releases are rejectedby DSP’s? What solutions are currently out there for cleaningup catalog data? Given the swift adoption of voice search,what new fields may cause a release to be rejected? Moderator Bill Wilson Digital Programming & Industry Relations Music Business Association#MusicBiz2018 90

TUES • MAY 15 Panelists Jill Chapman Digital Media Operations Manager Amazon Jackson Mercer VP of Operations Concord Music Group John Raso SVP of Client Services HFA & Rumblefish Chris Read Digital Supply Chain Professional91 @musicbizassoc @musicbizassoc

TUES • MAY 1510:40 – 11 AMMusic Data Exchange: Linking Recordingsand CompositionsThe lack of an efficient workflow to establish timely andauthoritative linking of compositions to sound recordings isan incredible stumbling block in the music industry, arguablythe most inefficient link in today’s royalty chain. Whena label releases a track, it is frequently (almost always?)unclear who the publisher is and/or what their royalty shareof that composition is. The problem is compounded by thefact that many songs have multiple writers and multiplepublishers. The need to make this link and establish shareswon’t ever go away.The Fix: In cooperation with U.S. record labels and musicpublishers, SoundExchange has developed and launcheda hub that centralizes the exchange of data betweenlabels and publishers, gives publishers full visibility to claimedand unclaimed percentages and allows publishers tocommunicate their shares. The new Music Data Exchange(MDX) portal provides a workflow and central databasefor real-time, pre-release, highly automated (via DDEXmessaging), efficient exchanges of data, resulting in owner-established links between new release recordings and theirunderlying compositions.Not a moment too soon. Presenter Jon Bender COO SoundExchange#MusicBiz2018 92

TUES • MAY 15 11 – 11:45 AM Battle of The Blockchain We’ve all heard the hype around ICO’s and cryptocurrency, but do we really understand how (or if) the blockchain can help some of the long-standing rights issues in the music business? The panel will dive into the most pressing and sometimes uncomfortable questions that remain about this transformative technology. Moderator Vickie Nauman Owner & Founder CrossBorderWorks Panelists Daniel Dewar CEO & Founder Paperchain Jeff King COO SOCAN Vaughn McKenzie CEO JAAK93 @musicbizassoc @musicbizassoc

TUES • MAY 15 Benji Rogers Co-Founder Dot Blockchain Music Project Founder PledgeMusic Howie Singer Strategic Technology Consultant1 – 1:20 PMThe Unsung K-Pop Star : Music MetadataGet the lowdown on how the ‘glocalization’ of musicmetadata is the secret success sauce that has helpedpropel Korean pop music to emerge as the #1 Asian musicexport in the world. Presenter Bernie Cho President DFSB Kollective#MusicBiz2018 94

TUES • MAY 15 1:20 – 1:40 PM So, You’re Licensed Into China … Now What? China is opening up rapidly in terms of inbound digital licensing, but what happens once your license is in place? In reality, this is just the beginning, not least because Chinese platforms typically don’t WANT the content, they have it already. Rather than expecting the floodgates to open, China still needs to be seen as a very long play. This period may be known in retrospect as “the age of metadata” insofar as the priority for all rights owners should be to pump the market with metadata, readying for the next step which is reporting and accounting. Only then does marketing a record really make sense. This informal workshop with Ed Peto and Alex Taggart of leading China music industry services company, Outdustry, is designed to put things in perspective​— with a good dose of myth-busting, w​ hile also providing hard won practical insights as to how to tackle the market with a long view. Presenters Ed Peto Owner Outdustry Alex Taggart GM Outdustry95 @musicbizassoc @musicbizassoc

TUES • MAY 151:40 – 2 PMFrom Little Things, Big Things Grow: Using andAbusing Metadata in AustraliaWhile much is said of the integrity of metadata in general,this presentation will look at two use cases in Australia thatmove beyond the barriers to current and future possibilities.crowdDJ is an app that matches commercially licensedcontent (i.e. OOH) to consumer services on personaldevices; so that a range of selection and playlisting optionsare enabled in both directions. Creating a bridge betweenthese environments demonstrates how commercial musicservices can apply metadata solutions to seek increasinglygranular context on their businesses, and harness userexperience data to create virtual record stores in everyvenue.Music Metrics and the Future of the Australian Music Industryis a 3-year Australian Research Council funded project atQUT’s Digital Media Research Centre. With Industry partnersAPRA AMCOS, Radio Monitor and Nightlife Music, MusicMetrics has been ingesting and validating streaming, radioand public performance usage and aggregating thisagainst social media for several years. By engaging world-leading researchers and industry advisors, an evidenced-based whitepaper will outline the current data basedbarriers and future possibilities to the Australian Governmentin 2019.This presentation will outline both use cases and discussthe implications of working with the metadata ‘you have’,which is not always the metadata you need. Presenter Jay Mogis Licensing & Business Affairs Nightlife Music#MusicBiz2018 96

TUES • MAY 15 2 – 2:40 PM My Song, My Money…Why Metadata? We have access to all the music in the world and answers to almost any query online – instantly and anywhere. Yet rights owners still experience a disconnect from their rights. So what can artists, labels, publishers and management do to better maneuver in a “big data - low transaction value” universe? How can they gain a better understanding of where their assets are being used and what they are getting paid for? This panel - consisting of experts from the entire online music value and data chain will provide invaluable insights on this topic. We will share concrete experiences as well as present ways to improve the current ecosystem to the benefit of the artists and creators as well as their fans. Moderator Hans Peter Roth Partner & Head of Global Business Development Muserk Panelists Neil Gaffney SVP of Global Rights & Society Relations Universal Music Group Harris Cohen Senior Product Manager YouTube Eric Mackay EVP of Global Digital Strategy Warner/Chappell Music97 @musicbizassoc @musicbizassoc

TUES • MAY 152:40 – 3:30 PMFrom Studio to SmartphoneThis panel discusses and demystifies the purpose, practicalapplication and value of capturing metadata at the pointof inception – in the studio.This panel will engage all those with a vested interest in thecollection and propagation of quality metadata, including;engineers, producers, production engineers, songwriters,performers, seconds and production coordinators acrossdifferent genres and parts of the industry - thereby creatinga cross section of contemporary voices to add insight to thiscrucial aspect of industry growth. Moderator Deborah Fairchild EVP VEVA Sound Panelists Kim Beauchamp SVP of Process Innovation & Advanced Operations Universal Music Group Joe Freel Associate Director of A&R Administration Sony Music Nashville Josh Jackson Business Development & Industry Relations, UK/ Europe Jaxsta#MusicBiz2018 98

TUES • MAY 15 Mike Jbara CEO MQA F. Reid Shippen Mixing Engineer Robot Lemon Collect while you create. As a founding member of the Studio Metadata Working Group within DDEX, and a pioneer of the RIN standard, VEVA SOUND is proud to provide you with SCP - your free plugin. London | New York | Nashville | Los Angeles www.vevasound.com99 @musicbizassoc @musicbizassoc

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TUES • MAY 159 – 10 AM Legends ABC#NEXTGEN_NOW: Young VoicesRewriting The Rules“The riskiest thing ever is being complacent. You could endup doing the same job that you hate for 15 years. Peopleused to do that. But, it’s a new generation...” said panelistAmber Grimes in a recent Forbes feature on how shehustled to land her position at Spotify. This new generationhas risen from the ashes of an overhauled industry provingthat anything is possible — including heading up digitalmarketing for Scooter Braun at the age of 23, making theswitch from investment banker to bada$$ agent, ditchingHeavy Metal music for a breakthrough career in Country,and becoming a VP at a publishing powerhouse just oneyear after graduating college.Join our panel of forward-thinking music industry influencers— all under 30 — as they detail their unconventional, uniquejourneys to the top of the music biz and prove that age doesnot always equal authority. Their next generation is now... and yours can be too. #NEXTGEN_NOW will leave youinspired, ready to rethink, and perhaps on your way to re-write your narrative ... and the future of the music industry. Moderator Cherie Hu Contributing Writer/Editor Billboard & Forbes Panelists Jackie Augustus Head of Digital Marketing SB Projects Devin Dawson Singer/Songwriter #MusicBiz2018 102

TUES • MAY 15 Amber Grimes Manager of Artist & Label Marketing Spotify Phil Quist Agent CAA Anna Weisband VP THiS Music/Warner Chappell103 @musicbizassoc @musicbizassoc

TUES • MAY 159 – 9:50 AM Legends EThe Changing Environment in MusicLicensingMusic licensing continues to undergo evolutionary changesin most every facet. The traditional methods of licensing arestarting to and/or will change in the coming years, drivenby nuanced and innovative user needs and current marketinitiatives, as well as the need for more accurate valuationof licenses. What does the future of music licensing hold forindustry participants, copyright owners, creators as well asmusic users/licensees? This panel will discuss the changinglandscape in music licensing and address some of theissues affecting licensing and monitoring for both publishingand sound recordings, domestically and globally. Moderator Spek SVP of Creative and A&R Reservoir Panelists Sabrina Del Priore VP of Music and Licensing Strategy Viacom Media Networks Neeta Ragoowansi SVP of Business Development & Legal Affairs/Co-Founder NPREX #MusicBiz2018 104

TUES • MAY 159 – 9:50 AM Legends GBeyond the Buzzwords: How DigitalHas Taken Over Your Marketing PlanInnovation, data, experiential, engagement, impressions,streaming, content — all of these words together soundquite alluring, don’t they? What do they mean, how arethey useful, and how do you actually put all of this intoaction? This panel will not only crystallize digital buzzwords(and throw away the ones that are never to be said again)but also explore how traditional marketing and digitalhave intersected to become one. Topics include how tomaximize your streaming footprint, take content to the nextlevel, enhance strategic partnerships, and understand yourresources to create the best fan experience. Moderator Lucia Kaminsky Head of Digital Borman Entertainment Panelists Tim Foisset VP of Streaming Warner Music Nashville Meryl Johnson Director of Digital Strategy Country Music Association (CMA) Lloyd Aur Norman Director of Digital & Creative Big Loud/Maverick105 @musicbizassoc @musicbizassoc

TUES • MAY 159AM – NOONMusic Supervisor Listening SessionsStep into the listening room and meet one-on- four (yes,1-on- 4) with music supervisors from across the countrywho will give you and your music their undivided attention.Get 10 minutes to play your music and get the feedbackand potential offers for placement. Placements are notguaranteed, but have happened during past sessions.Pre-registration for these sessions was required. Email NicoleHennessey at [email protected] to inquirewhether or not additional slots are avaialble. Panelists Gene Culver CEO Music Drizzle Julie Hurwitz, SVP of Commercial Sync Kobalt Music Group Jakcie Otero Owner Jackie O Media Kim Williams VP of Synch Licensing Meshach Media#MusicBiz2018 106

TUES • MAY 159:30 – 10:20 AM Legends DThe Landscape of the Music IndustryIn the U.S. and Across the WorldIn this presentation, David Price, Director of Insight andAnalysis at IFPI, and Josh Friedlander, SVP of Strategic DataAnalysis at RIAA, will present and discuss the latest revenuetrends in the music industry. In April 2018, IFPI published theGlobal Music Report, the definitive source of revenue datafor the worldwide music industry, and analysis will focus onfresh data and analysis from this report and from the RIAA.Friedlander will show how far audio streaming – particularlypaid subscriptions – has transformed the U.S. music marketin recent years. Price will move this analysis to the globallandscape — Is audio streaming a solution for the musicindustry across the world? How does the industry in the USdiffer from neighbors like Canada and Mexico? What’s thepotential of success in countries like China, India, and Russiaand how can record companies and artists best capitalizeon those prospects? Presenters Joshua Friedlander SVP of Strategic Data Analysis RIAA David Price Director of Insight & Analysis IFPI107 @musicbizassoc @musicbizassoc

TUES • MAY 159:30 – 10:20 AM Legends FA Star Wars Story: What Artists CanLearn From Epic MistakesWith Star Wars, George Lucas built an epic culturaltouchstone, and then later left fans feeling betrayed bya series of epic fails. What can musicians learn from hiscreative mistakes? Lots! Travel with CD Baby’s Kevin Breunerand Chris Robley to a galaxy far, far away — where you’lllearn the ways of The Force, and pilot your music careerthrough the meridian trench towards indie success. Thissession will not be Lucas bashing or all out Star Warsgeekery (well, maybe Kevin’s and Chris’s geeky sidemight come out a bit), but use the Star Wars universe as aninteresting vehicle into a fun discussion about the creativeprocess. Panelists Kevin Breuner VP of Marketing CD Baby Chris Robley Editor, CD Baby’s DIY Musician Blog CD Baby #MusicBiz2018 108

TUES • MAY 1510:30 AM – NOON Legends ABCCONNECTED: Home and CarAs consumers continue to shift from iPods and mp3s toAlexa and Uber, we are excited to bring together expertsfrom leading technology and transportation companies whoare on top of the smart trends driving headlines in the musicbusiness.  Part 1: Music In the HomeThis expert panel will discuss how PAD/Smart Speakers arechanging consumer listening habits, music discovery and afan’s relationship with music. How do streaming platformsthat were built for PCs and phones adapt to the newdevices? What is the perspective on the future of music inthe home — how will the devices evolve, as well as listener’srelationships with the tech, and the music itself? Moderator Russ Crupnick Managing Partner MusicWatch Panelist: Michael JeffreyVP of Business Development, Music and Video TiVo Nick Marcantonio Sr. Product Manager Pandora Ryan Redington Director Amazon Music109 @musicbizassoc @musicbizassoc

TUES • MAY 15Part 2: Connected Cars – The Ultimate MobileMusic DevicesWith the rise of the Internet of Things and increasinginterconnectivity between platforms and services,connected cars are now the ultimate mobile musicdevices. A wealth of contextual signals from time of day,speed and weather combined with clear understanding ofoccupants’ content preferences and previous behaviorsenable smart infotainment systems to deliver music that’sperfectly suited to the mood and the moment. This sessionwill explore how connected cars are driving next-generationmusic experiences such as contextual playlisting and smartradio features that deliver all new levels of personalizationand predictive playback. The panelists will also discuss thepromise of connected entertainment experiences and thestarring role that music will play in autonomous vehicles asthey gear up to hit the open road. Moderator Wayne Cunningham Sr. Editor Uber Panelists Jim Buczkowski Technical Fellow & Director, Electrical & Electronics Systems Research & Innovation Ford Brian Hamilton SVP & GM of Music & Auto Gracenote#MusicBiz2018 110

TUES • MAY 1510:30 – 11:20 AM Legends EThe Changing Landscape in thePublishing WorldThe world of publishing is constantly evolving. Publishingcompanies are doing more artist development thanever; catalogs are selling at an ever rapid pace; and thelegislative issues at hand will shape the publishing worldfor many years to come. This panel will cover all of thesetopics, as well as give an outlook on the next five years ofthe publishing industry. Moderator John Ozier VP of Nashville Creative ole Panelists Beth Laird Co-Owner & GM Creative Nation Marc Driskill EVP & GM Sea Gayle Music Pete Robinson Partner & GM Big Deal Music Group, Nashville111 @musicbizassoc @musicbizassoc

TUES • MAY 1510:30 – 11:20 AM Legends GClearing Rights and ProperlyMonetizing UGCAs user generated content grows to unprecedentednumbers in terms of the amount of content being createdthere are still very few systems that allow artists to controland properly monetize their content when it is used (oftenwithout permission). We will examine what systems exist,how they work, the realities of safe harbor, and discuss whatfair compensation for artists could look like in the future. Moderator Stephen White Chief Executive & Chairman of the Board Dubset Media Holdings Panelists Michael Weissman COO SoundCloud John Raso SVP of Client Services HFA/Rumblefish Jeff Price CEO Audium #MusicBiz2018 112

TUES • MAY 1511 – 11:50 AM Legends DHead Full Of StreamsHow can you expand and improve the live concertexperience for music fans? Californian band, SevereTire Damage, were the first band to live stream theirperformance in June 1993. Almost a quarter of a centurylater, there have been huge advances in technologythat have impacted live streaming. However, whether it’slegendary recorded concerts from iconic artists, or livestreams of today’s newest stars, there’s still plenty of roomfor innovation in audio quality, personalization and fanengagement. Attend this session to learn about the latesttrends and developments in live audio streaming. Moderator Mike Jbara CEO MQA Panelists Angel Gambino CEO & Founder Sensai Brad Serling CEO & Founder nugs.net113 @musicbizassoc @musicbizassoc

TUES • MAY 1511 – 11:50 AM Legends FImport/Export: MarketingInternational Content in the U.S.Streaming is the first format to truly democratize andglobalize music. At the same time, our society has becomemore mobile than ever before. This presents contentowners with the opportunity to explore numerous untappedmarkets. From Latin to Grime and Dancehall to K-Pop, learnhow to find your audience across the globe with audiencesegmentation and smart data metrics. Finding higherrevenue niche audiences both within the US and beyond willensure your music hits the right ears at the right time. Moderator Colleen Theis COO The Orchard Panelists David Bakula SVP Global Product Leadership & Industry Insights Nielsen Entertainment Marcos Juárez Head of Latin Music Programming Pandora Dennis Murcia Digital Strategist & Business Development Codiscos/Tropisounds #MusicBiz2018 114

TUES • MAY 1512 – 12:50 PM Legends GMerlin’s 10th Anniversary: IndiesLeading The Global Digital BusinessTo say Merlin has transformed the digital music market isno exaggeration. Ten years ago, independent labels anddistributors faced a Catch 22 situation: perfectly suited tothe entrepreneurial spirit of online innovation, but penalizedat the negotiating table. While DSPs could secure majorlabel repertoire via a handful of deals, partnering with indieswas more challenging. It might involve hundreds (if notthousands) of conversations.  Opening for business in May 2008, Merlin was tasked withending this market fragmentation — building trust and unityacross the independent sector to enable digital servicesto globally license — via a single deal — the world’s mostimportant and commercially successful distributors andlabels. Initially representing 200 members, Merlin’s firstpartnership was struck Spotify. Agreements with other new-generation services followed, as well as groundbreakingcopyright settlements with infringing P2P platforms. Thesubsequent impact has been profound, and helped unlockthe true market value of independent music.Today, Merlin represents the most valuable basket of rightsoutside of UMG, Sony and Warner Music. Independentbusinesses are positioned front and center in licensingnegotiations, while their rights are correctly valued. And, ina best-of-both-worlds scenario, alongside empowerment,independent labels have retained their independence.The agency currently has 800 members in 53 countries -representing tens of thousands of individual labels - andrecently dispatched its billionth dollar in distributions.Celebrating their 10th anniversary, join Merlin CEO CharlesCaldas for a comprehensive discussion that exploresnot only the market challenges Merlin has enabledindependent labels to overcome, but also how Merlin itselfoperates, how those labels interact with Merlin, and howthey have utilized the agency to grow their digital business.Expect the discussion to cover Merlin’s groundbreakingimpact on the wider digital market, offering DSPs a singleentry point to successfully navigate the global independentlabel sector and how that has undoubtedly transformedtheir businesses too. The panel will dive deep into these newmarket dynamics, and offer a unique insight into the nextevolutionary phase of our business.115 @musicbizassoc @musicbizassoc

TUES • MAY 15ModeratorCharles CaldasCEOMerlinPanelistsAmy DietzEVP & GMINgroovesDarius Van ArmanCo-Founder & Co-OwnerSecretly Label GroupNando LuacesCEO & FounderAltafonteZack GershenEVP & Partnermtheory#MusicBiz2018 116

TUES • MAY 1512:30 – 2:30 PM Legends ABCIndie Artist & Songwriter Forumpowered byThe influence of independent artists and songwritersis growing within our industry as these creatives aretaking control of their careers and embracing newbusiness models. As these audiences continue toprove their power in today’s music ecosystem, we’veprogrammed the inaugural Indie Artist & SongwriterForum to shine a light on how they can earn sustain-able streaming income, rethink ‘getting signed’ inthe digital era, ensure their music is released legally,and so much more. Join us for this new event sureto become a conference staple as more and moreindependent artists, songwriters, and songwriter-artistsmake their mark on the Music Biz conference.12:30 – 12:40 PMWelcome & Songtrust 101Songtrust will welcome attendees to the Indie Artist& Songwriter Forum. Songtrust enables over 100,000songwriters and over 15,000 publishers to collect theirpublishing royalties worldwide for over 1,000,000 copyrights.Their industry-leading online solutions help songwriters,artists, managers, labels and publishers simplify musicrights management including the administration of musicpublishing assets, performing rights, and digital licensing. Speaker Molly Neuman Global Head of Business Development Songtrust117 @musicbizassoc @musicbizassoc

TUES • MAY 1512:40 – 1:10 PMArtistry and Streaming Income:Q&A with Paul Cardall Three-time No. 1 Billboard New Age artist Paul Cardall is oneof the most successful independent artists in our modernmusic industry. Just having crossed 2 billion lifetime digitalstreams on his catalog of over 300 songs and averaging25 million monthly streams on Pandora alone, Paul iscompletely independent, owning all of his publishing andmasters. Come hear from Paul and the members of his teamabout his business, the process he went through to build asustainable business in the streaming era and the modelfor other artists to find sustainable income on the streamingplatforms. Moderator Garrison Snell CEO & Founder Gyrosity Projects Panelists Jonathan Barnes Manager, Artist & Label Services Pandora Paul Cardall President, Founder & Pianist Stone Angel Music Chris Robley Marketing Coordinator CD Baby#MusicBiz2018 118

TUES • MAY 15 1:10 – 1:20 PM Songtrust 101 – Part 2 Songtrust will demonstrate their platform and the benefits of their technology first design. We’ll review the entire client journey from registering, to PRO affiliation, the specific features of Songtrust and understanding our royalty statements. Speaker Jason Cerf Business Development Manager Songtrust 1:20 – 1:55 PM Who Needs You Anyway? Reinventing the Artist- Label Relationship in The Digital Era Today’s world is giving independent artists more avenues than ever before to get their music created, distributed and consumed. As a result, many are questioning the need for artists to bind themselves to the conventional label deal, while for others, the allure of being a ‘signed’ artist remains a coveted goal. So, how can an artist determine what is the best option for their career? This panel will explore the relevance of the artist-label relationship in the digital era through the lens of the recording agreement. By comparing and contrasting conventional recording deals with emerging alternative arrangements, we will explore ways in which artists and labels can achieve a more symbiotic, balanced relationship that truly reflects the realities of the 21st Century digital environment. Topic areas will include brand partnerships, joint ventures, master- rights administration, and upstream distribution deals. Moderator Ash Kernen Principal Attorney & Founder Kernen Law119 @musicbizassoc @musicbizassoc

TUES • MAY 15Panelist:Jason BergerPartnerMargolis EdelsteinChill MoodyBrand Consultant & Musiciannicethings, LLCRoy LaMannaCEO & Co-FounderVydiaBrian ArandaSr. Manager of Data &EngagementFame House#MusicBiz2018 120

TUES • MAY 15 1:55 – 2:30 PM Successfully Managing Your Releases: Best Practices and Obligations for the Independent Label or Artist Successfully releasing your music as an independent label or artist is often times coupled with a unique set of challenges and obligations. This presentation’s aim is to highlight and discuss these obligations, while focusing on the implementation of “best practices” to ensure your music is released legally, and your projects run smoothly. Items include choosing the right distributor, registering your original compositions with the PRO’s and Streaming Services, registering your master recordings with Sound Exchange, getting a publishing administrator, YouTube Registration and Collections, an accounting team assembled to handle the distribution of your earnings to name a few of the items. Moderator Mark Spier CEO & Founder Royalty Solutions Corp. Panelists Heather Trussell Butsch SVP Memory Lane Music Group Aaron Davis CEO & Co-Founder Exploration Group, LLC121 @musicbizassoc @musicbizassoc

TUES • MAY 15Julien FrankManaging DirectorRoyalty Solutions Corp.Shelby KennedyVP of Entertainment RelationsTuneCore#MusicBiz2018 122

TUES • MAY 1512:30 – 1:20 PM Legends DThe Post-Catalogue Era: HowStreaming Is Resetting the RecordedIndustry’s Business ModelRevenues from catalogue sales have long underpinned themajor record label model, yet this framework is coming toan end. Until breaking a new act, A&R typically operatedat a loss whilst catalogue represented a growth fund fromwhich labels invested in future talent. The positive side of thiswas that it facilitated an appetite for risk in emerging artists,yet this model stands at a crossroads where cataloguesales, in the traditional sense, are going to fall.Younger music consumers have not grown up buyingalbums and are spending less time both listening to albumsand listening to individual albums multiple times. As aresult, the foundations for deep diving into catalogue arenot being set up for them, with streaming engenderingaudiences to focus on the new. Add Gen Z’s tendencytowards consuming, at speed, larger volumes of (usuallysocial) content, and what you have is the catalyst for areassessment of how the economics of the entire recordedmusic business works.Using proprietary MIDiA Research data, this presentation willtake a look at how the old model worked and discuss how itis being threatened by streaming. Presenter Zach Fuller Media Analyst MIDiA Research123 @musicbizassoc @musicbizassoc