Music Biz 2018

MUSEUMSMusicians Hall of Fame401 Gay St, Nashville, TN 37201The Musicians Hall of Fame is the one and only museums inthe world that honors the talented musicians who actuallyplayed on the greatest recordings of all time. Some likeJimi Hendrix are well known, while others like L.A sessiondrummer Hal Blaine are not as well known to the public, buthave played on hundreds of hit records.Patsy Cline Museum119 3rd Ave S, Nashville, TN 37201Though she left the world tragically at the age of 30 in1963, Patsy Cline made an indelible mark on Country Musicand remains one of the biggest names in Country history.The Patsy Cline Museum celebrates the life of the legendarysongstress and features hundreds of never before seenartifacts, personal belongings, videos and much more.Johnny Cash Museum119 3rd Ave S, Nashville, TN 37201The Johnny Cash Museum takes you on an in-depth journeythrough the Man In Black’s amazing life featuring hundredsof artifacts and interactive exhibits. EG – 27

VISIT THE MUSEUMThe Country Music Hall of Fame® and Museumhonors classic and current artists, exhibitingeverything from Hank Williams’s cherishedMartin guitar to Elvis Presley’s custom Cadillac,to outfits and instruments from the likes ofMiranda Lambert and Carrie Underwood, to ashowcase of today’s top artists. SHOW THIS COUPON AT THE BOX OFFICE TO RECEIVE ADULT GENERAL MUSEUM ADMISSION No other discounts apply. Not valid on discount packages. Valid through 8.1.19. Code: MUSICBIZPRESS PLAY RECORD#PressPlayRecord • @CountryMusicHOFCountryMusicHallofFame.org • Downtown Nashville





MON • MAY 14 Schedule At A GlanceBadges are required for entrance to all Music Biz 2018functions. Attendees not wearing a badge or wrist-band will be asked to produce it or may be asked toleave. 7 AM – 6 PM Registration 8 – 9 AM First-Time Attendee Meetup with Music Biz President James Donio 8 AM – 6 PM BuzzAngle Music Terrace 8 AM – 6 PM Jaxsta Lounge 8 AM – 6 PM Explore Activation Spaces 9 AM – 1 PM Entertainment & Technology Law 9 – 9:50AM Conference The Modern Approach to Artist Devel- 10 – 10:50 AM opment: From Self Release to Major 11 – 11:50 AM Label and Everywhere In-Between NOON – 12:50 PM Music Modernization Act: How Does It Affect You? Collective Management of Rights: Do We Need More or Less? Bands and Brands: Trademark Protec- tion in the Music Business 9 AM – 1 PM Career Development Workshops 9 – 9:30 AM From Farm to FGL: The Story of Seth England, Serial Entrepreneur 9:30 – 10:15 AM You Don’t Have to Wait Until Gradua- tion to Work in the Music Industry 10:15 – 11 AM Team Building - The Five Pillars Of The Music Business 11 – 11:45 AM Building Your Marketing Toolbox: Get- ting ready for a career in the music industry 11:45 AM – 12:15 PM Only One Goal: Capture Your Com- munity 12:15 – 1 PM Music Biz 101 & More: Live In Nashville! 10 – 11:30 AM Product Innovation at Pandora: Listeners, Advertisers & the Industry 11:30 AM – 1 PM Apple Music Workshop 1 – 2:30 PM Creating a Home for Music on YouTube 2:30 – 4 PM Getting the Most Out of Spotify 4 – 5 PM Be First With SoundCloud #MusicBiz2018 28

MON • MAY 14 5 – 6 PM Amazon Music Workshop: Curate Your Day with Voice 10 AM – 4 PM Music Supervisor Listening Sessions 2 – 6 PM Podcasting: Licensing And Monetizing This New Success 2 – 6 PM Music & Money: Financial Literacy Summit powered by Lyric Financial 2 – 2:10 PM Summit Welcome by Lyric Financial 2:10 – 2:40 PM Conversation With XXX   2:45 – 3:35 PM Empires of Their Own: Artists as Busi- ness Owners 3:35 – 4:05 PM New World Order 4:10 – 5 PM The New Music Economy: A Collabo- rative Team Approach 5:05 - 5:30 PM Make Music, Make Money 5:30 – 6 PM Banking the Nashville Way: 7 – 9 PM The Other Nashville Society (TONS) Mixer29 @musicbizassoc @musicbizassoc

MON • MAY 147 AM – 6 PM Legends Foyer, 2nd Fl.Registration8 – 9 AM Jaxta LoungeFirst-Time Attendee Meetup withMusic Biz President James Donio Is it your first time at Music Biz? Feeling a bit overwhelmed by the choices on the program schedule? Wondering how and where you may find the executives you came to meet? Don’t fret, you’re not alone! Come join fellow first-time attendees as Music Biz President James Donio offers his tips on how to to make the most of the event.8 AM – 6 PM Legends TerraceBuzzAngle Music TerraceBuzzAngle Music has set up a meeting and demonstrationarea to showcase their innovative platform. Not familiarwith BuzzAngle Music? You should be! The platform offersunique capabilities such as daily reporting of sales;streaming and airplay for both the U.S., Canada and severalother international countries; comprehensive report anddashboard queries; 1,000 selectable genres; mobile app;and so much more. Come on by to get a breath of fresh airand get a personal demonstration of BuzzAngle Music! #MusicBiz2018 30

MON • MAY 14 Legends Foyer 8 AM – 6 PM Jaxsta Lounge Jaxsta is building a comprehensive centralised source of official music credits. Our job is to tell The Story Behind The Music and Give Credit Where Credit is Due. The Jaxsta Lounge is a place to meet, network, relax and recharge. 2018 is a special year for us with our imminent launch. We’d like to show you our platform so please feel free to ask any of our team to give you a demo and showcase how Jaxsta can help you. The Jaxsta Lounge will serve refreshments and snacks to recharge you while you recharge your devices. If you need to catch up with a new potential business partner or simply converse with your office while on the go then this is the place for you. We welcome all Music Biz attendees and look forward to hosting you so please visit us at the Jaxsta Lounge or check us out at jaxsta.com.  31 @musicbizassoc @musicbizassoc



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MON • MAY 148 AM – 6 PMExplore Activation SpacesAs you make your way through Music Biz 2018, be sure tovisit our partners showcasing their products and services atactivation stations throughout the conference:A2IM’s ‘Indie Zone’ with Vydia & ONErpmA2IM (American Association of Independent Music) alongwith its partners Vydia and ONErpm, are excited to behosting an exclusive ‘Indie Zone’ during Music Biz! A2IM hasbeen protecting and promoting the independent sectorsince 2005. Come meet and hang out with A2IM’s Directorof Member Services, Patrick Ferrell and Senior Manager ofMember Services and International Relations, Lisa Hresko tolearn why it’s more valuable than ever to #StayIndie. Visitwww.a2im.org for more information.Artist GrowthAttendees will be able to interact with the Artist Growthplatform, speak to staff members about the services thecompany provides, and learn first hand how AG is buildingthe future of management software for the entertainmentindustry.HyperwalletRoyalty payments are broken, but we know how to fix them.Hyperwallet’s royalty payments team will be on-hand atMusic Biz to discuss solutions to common music industry painpoints: delayed or undelivered funds, sporadic payouts,lack of transparency, control over payment method andcurrency, and more. Be sure to swing by the Hyperwalletbooth and receive your free download code for our royaltypayments ebook.#MusicBiz2018 34

MON • MAY 14 Music Reports: Rights Done Right™ Come by our booth to discuss your streaming-music royalties and learn how to claim your works at MusicReports.com. Get an introduction to Songdex, the world’s music rights database and discover the power it provides creators, owners and music users. Take a tour of our revolutionary cue sheet management tool, Cuetrak, which maximizes transparency and royalty payments in the audiovisual space. The Nielsen Music Connect Corridor Need interesting facts to fuel your Music Biz conversations? Visit the Nielsen Music Connect Corridor to gain access to the industry’s most trusted data & insights. PLUS get an exclusive Music Connect product demo, play music trivia & more! ‘Stream the Studio’ Visit the ‘Stream the Studio’ exhibit located outside of the Legends Ballroom, where you’ll learn all about premium music streaming and experience “studio quality” Hi- Res Audio sound. Plus you can reserve time for a hi-res demonstration in a special car developed by the Ford Motor Company that’s located in the hotel valet area!35 @musicbizassoc @musicbizassoc



MON • MAY 14 9 AM – 1 PM Legends D Entertainment & Technology Law Conference sponsored by 2018 is shaping up to be a huge year for legislation in the music space, and Music Biz’s goal for this year’s Law Conference is to give our attendees a road map to navigate the legal path ahead. Our multi-faceted program will bring law experts together with major music industry players to discuss a range of issues — an in-depth discussion of modern artist development, the recently introduced Music Modernization Act, collective management of rights, and trademark protection for bands — faced by everyone from major and independent labels to publishers, artists, managers, entrepreneurs, startups, and attorneys. We’re looking forward to a lively discussion. 9 – 9:50AM The Modern Approach to Artist Development: From Self Release to Major Label and Everywhere In-Between With user-friendly technology evolving, new and innovative artist platforms streamlining distribution, and fans consuming music at an increasingly higher rate, the opportunities for artist development have grown exponentially in recent years. Music industry executives will shed light on what artist development means in today’s music industry, and discuss the legal rights and agreements associated with such development. Moderators Austen Adams Of Counsel Dickinson Wright37 @musicbizassoc @musicbizassoc

MON • MAY 14Noah McPikeOf CounselDickinson WrightPanelistsMartha EarlsGM & Creative PrincipleEFG ManagementRobert FemiaVP of Business & Legal AffairsUniversal Music Group NashvilleKerry O’NeilCo-FounderO’Neil Hagaman, PLLCJeremy StoverOwner, Producer & SongwriterRed Creative Group#MusicBiz2018 38

MON • MAY 14 10 – 10:50 AM Music Modernization Act: How Does It Affect You? Since enactment of the current Copyright Act more than forty years ago, various interest groups have debated proposals to keep the law up-to-date in light of constant changes in the music industry and the related technology. Topics of on-going debate have included ensuring fairness in royalty payments to music creators from new digital music platforms, streamlining statutory music licensing schemes, and the creation of a comprehensive music database to benefit those creators and the new online platforms that provide music to the public. Although controversy continues, Congress appears close to passing the Music Modernization Act, which is supported by a large number of industry groups representing both music creators and digital service providers who believe the Act presents true and constructive change and, ultimately, a victory for our industry. Our panel will explore this legislation and discuss how it will affect not only music creators and DSPs. but other entrepreneurs and entities that use music to enhance their business.   Moderator John Beiter Partner Leavens, Strand & Glover, LLC   Panelists Rick Carnes President Songwriters Guild of America Jacqueline Charlesworth EVP of Creative & Business Affairs Covington & Burling, LLP39 @musicbizassoc @musicbizassoc

MON • MAY 14 Ted Deutch US Congressman 22nd District of Florida Ted Goldthorpe Supervisor of North American Publishing Administration Sony/ATV Music Publishing    11 – 11:50 AMCollective Management of Rights: Do We NeedMore or Less?In recent years, collective management of rightshas expanded with the addition of SoundExchange,administering a brand new right; GMR entering thealready crowded field of performance rights; additionalorganizations challenging HFA’s long-time controlover mechanical rights in the U.S. At the same time,user organizations have struck some direct deals,avoiding collecting societies. Now, there is a proposalto create another massive collecting society to curethe problems created by the Section 115 on-demandstreaming mechanical. This panel will examine collectivemanagement, the issues surrounding collectivemanagement and discuss solutions and obstacles tosolutions going forward. Moderator John Simson Of Counsel, Fox Rothschild Executive-in-Residence & Program Director for the Business and Entertainment Program Department of Management American University #MusicBiz2018 40

MON • MAY 14 Panelists Cindy Charles Music Licensing Consultant John Johnson SVP of Licensing ASCAP Jeff King COO SOCAN Colin Rushing SVP & General Counsel SoundExchange41 @musicbizassoc @musicbizassoc

MON • MAY 14NOON – 12:50 PMBands and Brands: Trademark Protection in theMusic BusinessA band is a business, and that band’s name is its brand. It ishow fans can be certain whose music they just heard on theradio, whose track they are streaming, whose merchandisethey are purchasing, or whose concert is coming to town.Disputes between bands with identical or similar names arecommon. This crash course panel will cover:1. choosing the most “trademarkable” name;2. performing initial clearance research and evaluating likelihood of confusion with existing band names;3. common law trademark rights for unregistered marks;4. the process of obtaining a federal trademark registrations, including special requirements for musical artists; and5. how songwriters can benefit from trademark (hint: you can’t copyright a song title!) Moderator Daniel Novick Principal Attorney Novick Law, PLLC   Panelists Jonah Grossbardt Attorney Schneider Rothman Intellectual Property Law Group PLLC   Charles Lew Managing Partner The Lew Firm#MusicBiz2018 42

MON • MAY 14 Louis Smoller Of Counsel Schlackman Intellectual Property Law, PLLC   Lauren Spahn Associate Attorney Shackelford, Bowen, McKinley & Norton, LLP43 @musicbizassoc @musicbizassoc

MON • MAY 149 AM – 1 PM Music Row 5Career Development WorkshopsCalling students, young professionals, aspiring entrepreneursand those looking to break into the business! Educating andinspiring the next generation of music industry executiveshas always been at the forefront of the Music BusinessAssociation’s commitment to the industry and we’reexcited to continue that at Music Biz 2018. Today’s CareerDevelopment Workshops will embody this ethic and arestructured to guide you on a path for long-term success —led by those who have been there, done that. #MusicBiz2018 44

MON • MAY 14 9 – 9:30 AM From Farm To FGL: The Story of Seth England, Serial Entrepreneur Raised a rural farm kid in small-town Illinois, Seth England’s love of music led him to pursue the business in college. To pay the bills, he began promoting shows. Teaming with a friend and frustrated by the out of touch campus activities board, their approach was different — promote shows “that our friends would like to see.” Their first show sold out and a college side job was born. After internship stints at Harlan Howard Songs and Vector Management, England’s interest in the publishing side of the business drove him to Big Loud Shirt. He met Big Loud Shirt founder Craig Wiseman in 2007 while pulling weeds in the parking lot on a “slow work day.” Admiring his work ethic, Wiseman brought England into the fold full-time less than a year later. In the past five years, the company expanded to add management, production, and eventually label services to their publishing and A&R offerings. Following the success of signees like Florida Georgia Line and Chris Lane, the risk-taking partners have launched careers and built brands based around their belief in the music. Recently, Big Loud Shirt, Big Loud Mountain, and Big Loud Records all elected to celebrate continued success and further growth by re-branding to “Big Loud.” England will discuss this journey, his mentors and his ambitions, focusing in on what he believes will help set you apart as you begin your music industry career. Keynote Seth England Partner & Artist Manager Big Loud Interviewer Laurie Jakobsen Founder Jaybird Communications45 @musicbizassoc @musicbizassoc

MON • MAY 149:30 – 10:15 AMYou Don’t Have to Wait Until Graduation to Workin the Music IndustryBecause Music Biz has an ever-growing network of students,we have an opportunity to educate them through real-life case studies. Getting started early in college is a keyreason moderator Makenzie Stokel’s company, EVAmore,has succeeded. By failing so many times before thecompany had to start paying themselves and other salaries— important lessons were learned. Between the manyresources of a college campus and people always willing tohelp, this panel of C-level young executives will detail howimportant it is to start experiencing how the music industryoperates early on — both inside and outside the classroom. Moderator Makenzie Stokel Co-Founder EVAmore Panelists Erin Anderson CEO & Founder Olivia Management Garrison Snell CEO & Founder Gyrosity Projects Chris Susskind CEO & Founder MyBandSource.com#MusicBiz2018 46

MON • MAY 14 10:15 – 11 AM Team Building — The Five Pillars Of The Music Business For those just entering the industry, it’s important to learn the fundamentals of the artist team and how it functions. There are five pillars that make up the business foundation: Operations, Performance, Branding, Publicity, and Marketing. With the ever-changing landscape of the industry’s job titles and positions, it can be very confusing where to get started. During this panel, we’ll discuss the varied skill sets required for each pillar and how individuals can best utilize their skills and interests to begin a career in the music industry. Moderator Trevor Larkin Guitarist Allen Stone   Panelists: Nathan Dohse COO AGD Entertainment and Zero To 60 By AGD   Sarah D’Hilly Associate Director of Digital Strategy Monument Records47 @musicbizassoc @musicbizassoc

MON • MAY 1411 – 11:45 AMBuilding Your Marketing Toolbox: Getting Readyfor a Career in the Music IndustryWhether you’re interested in being a publicist, manager orlabel owner, you’ll need to understand the fundamentalsof marketing in order to have a lasting career in the musicindustry. Hunter Scott, Head of Marketing and Publicityat LaFamos, a PR and social media management firm,discusses the tools needed to promote up-and-comingartists in today’s ever-changing landscape. This hands-onworkshop will cover building a compelling media story,pitching journalists and bloggers, analytical tools availablefor strong social media growth, and actionable tasks thatcan be used by musicians looking to get a head start in theircareers. Be ready to take notes and ask lots of questionsduring this informative event. Presenter Hunter Scott Head of Marketing & Publicity LaFamos11:45 AM – 12:15 PM  Only One Goal: Capture Your CommunityLiving a dream starts with setting goals. What if we narrowedit down to one? To capture and engage your immediatecommunity. It’s the same for a Platinum selling artist as it isfor a college student — the former just have a much largercommunity they need to capture. We’ll talk about waysto accomplish this goal and motivate you to define what“making it” really means. Presenter Nathan Dohse COO AGD Entertainment & Zero To 60 By AGD#MusicBiz2018 48

MON • MAY 14 12:15 – 1 PM Music Biz 101 & More: Live In Nashville! William Paterson University’s Music Biz 101 & More is the only college radio show/podcast in the United States of America that focuses on the business side of the music and entertainment biz. Hosted by WPU’s Dr. Steve Marcone and Professor Dave Philp, Music Biz 101 & More provides in-depth interviews with industry-insiders that music business students, professionals, and DIY musicians want to hear. Join Music Biz 101 & More live to close out the Career Development Workshop sessions. This event, to be recorded for an upcoming radio show and podcast, will feature a panel of captivating music industry professionals. The theme: Did You Know? Panelists will describe 3 or 4 everyday tasks they participate in that weren’t part of their job descriptions. In fact, their bosses might not even know they do these things. Time will be left for interactive audience Q&A The session will feature energy, some laughs, and give attendees great insight into the professional lives of our participants. Everyone in attendance (even those on the panel) will attain at least one golden nugget of information they can take home with them. Presenters Dr. Steve Marcone Director of Music and Entertainment Management Programs William Paterson University   Dave Philp Assistant Professor William Paterson University49 @musicbizassoc @musicbizassoc

MON • MAY 14PanelistsRohit AnandVP of Brand Activation &PartnershipsDream Hotel GroupJohn ButlerHead of Christian MusicSpotifyShannan HatchSr. Director of Writer/PublisherRelationsESACCindy da SilvaManagerThe Rocks Management#MusicBiz2018 50

MON • MAY 14 10 AM – 6 PM Digital Service Workshops Amazon Music, Apple Music, Pandora, SoundCloud, Spotify and YouTube — you may have seen them individually at other conferences, but Music Biz brings them together for one full-day packed with information about how you can leverage their tools and products to maximize value for artists, labels, managers, creators and the industry at large. These workshops are not open to press. 10 – 11:30 AM Legends ABC Product Innovation at Pandora: Listeners, Advertisers & the Industry Hear some of Pandora’s core product leaders and music industry execs discuss the latest offerings for the advertising, listener and music industry segments. Get up to speed on the latest functions and products that set Pandora apart including Premium Access, Video Plus and Curator Tools. Tony Calzertta VP of Design & Creative Jonathan Eccles Director of Product Management for Listener Ad Experience Elizabeth Moody VP of Global Content Licensing Shamal Ranasinghe VP of Product Management (Catalog & Creators) Adam Zabarsky Group Product Lead, Creator Services Jeff Zuchowski VP51 @musicbizassoc @musicbizassoc

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MON • MAY 14 Legends EFG 11:30 AM – 1 PM Apple Music Workshop Learn about the latest developments in Apple Music’s business and data reporting, along with an introduction to Apple Music for Artists, Apple’s newly launched artist- focused dashboard. Apple Music for Artists is designed to provide the artist community with a wide array of data points, allowing for deep analytical insights into their fans’ listening and buying habits. Prior sign-up was required to guarantee a seat at this workshop. Those who did not sign-up in advance may not gain entrance. Presenters Ryan Christo Technical Product Manager Jill Harwell Sr. Manager, Global Music & Book Ops Janet Rubin Manager, Artist Relations Colin Young Sr. Manager, Global Business53 @musicbizassoc @musicbizassoc

1 – 2:30 PM MON • MAY 14 Legends ABCCreating a Home for Music onYouTubeA look at how YouTube is growing the overall music businessand investing in helping artists and songwriters showcasetheir work and connect and engage with fans.While this workshop is open to all, preferential seating will begiven to artists, songwriters and managers. Prior sign-up wasrequired so that presenters could have an understanding ofthe types of individuals attending the workshop. Those whodid not sign-up in advance may not gain entrance.PresenterStephen BryanHead of Label RelationsMargaret HartManager of Artist & Label RelationsLindsay RothschildSongwriter & Publisher Relations, LeadMahlet SeyoumGlobal Music Strategist & Product SpecialistNathan SheppardManager, Music Label Partnerships #MusicBiz2018 54

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2:30 – 4 PM MON • MAY 14 Legends EFGGetting the Most Out of SpotifyWe’re excited to give everyone at Music Biz a look at howwe’re evolving Spotify into a two-sided marketplace thatconnects artists and music lovers — from new formats andplaylists to tools you can use to understand and engageyour fans. Whether you’re an artist, manager, songwriter orlabel, come meet our team, hear about how we’ve grown,and what we’ve been up to. We’ll talk about strategies forgrowing your fanbase. We’ll share tips for using our artisttools including Spotify for Artists. We’ll tell you about theservices we’re offering to artists big and small.While this workshop is open to all, preferential seating willbe offered to artists, managers, songwriters, and labels.Prior sign-up was required so that presenters could havean understanding of the types of individuals attending theworkshop. Those who did not sign-up in advance may notgain entrance.Rosa AsciollaCreator ServicesTracy ChanSpotify for ArtistsPhillip EubanksCreator Services #MusicBiz2018 56

MON • MAY 14 Legends ABC 4 – 5 PM Be First with SoundCloud As the world’s largest open audio platform, SoundCloud is the first place creators and listeners go to share and discover what’s new, now and next in music culture. Led by Megan West, Vice President, Content and Community; Harrison Green, Manager, Content Relations; and Tricia Tranquillo, Manager, Content Relations, join the SoundCloud team and get the latest on what’s happening at SoundCloud, a tour of SoundCloud’s home experience, marketing and content curation opportunities (including the recently launched “First On SoundCloud” campaign) and updates on the tools, stats and features available to creators on the platform. While this workshop is open to all, preferential seating will be offered to artists, managers, songwriters, and labels. Prior sign-up was required so that presenters could have an understanding of the types of individuals attending the workshop. Those who did not sign-up in advance may not gain entrance. Presenters Megan West VP of Content & Community Harrison Green Manager, Content Relations Tricia Tranquillo Manager, Content Relationss57 @musicbizassoc @musicbizassoc

5 – 6 PM MON • MAY 14 Legends EFGAmazon Music Workshop:Curate Your Day with Voice Amazon Music has revolutionized streaming by combiningthe power and simplicity of voice technology with millionsof songs. From the ability to simply ask for music by mood,genre, and era, to lyrics, activities, and so much more,Amazon Music consistently creates exclusive voice featuresin response to customer demand, creating new ways todiscover the music they love. During the session, an AmazonMusic product expert will walk you through an entire daywith innovative voice commands, from setting music alarms,to asking for music by activity. In this hour-long presentation,you’ll learn how Amazon Music’s team of engineers aremaking it easier to find the right music for every moment.   PresenterRick PalSr. Manager of Product Management #MusicBiz2018 58

MON • MAY 14 10 AM – 4 PM Music Supervisor Listening Sessions Step into the listening room and meet one-on-four (yes, 1-on- 4) with music supervisors from across the country who will give you and your music their undivided attention. Get 10 minutes to play your music and get the feedback and potential offers for placement. Placements are not guaranteed, but have happened during past sessions. Pre-registration for these sessions was required. Email Nicole Hennessey at [email protected] to inquire whether or not additional slots are avaialble Participants Gene Culver CEO Music Drizzle Jackie Otero Owner Jackie O Media Kim Williams VP of Synch Licensing Meshach Media59 @musicbizassoc @musicbizassoc

MON • MAY 142 – 6 PM Legends DPodcasting: Licensing AndMonetizing This New SuccessDigital growth means new revenue streams. With the growthof podcasts — and a quarter-billion dollars a year in USsponsorship and advertising — it’s time to learn how to getyour share. In doing so, we’ll also address the licensingchallenges with leaders drawing eyeballs, ears, andwallets. We’ll cover all in radio’s arc — from webcasting topodcasting, from push to pull, from analog tuners to digitaldownloads and streams.NPR draws more than 60% of its revenues from podcasts —do you?Part 1: Podcasting Summit KeynoteNo one leads and follows the podcast business better thandoes Tom Webster of Edison Research. He practices whathe preaches, producing podcasts and advising others whowant to podcast and better understand a business that isdoubling or tripling annually.Webster will review the history, present and future ofpodcasting, noting that it was invented to serve the iPodand is now thriving after the demise of its namesake. He’lltell how podcasts have shifted from download and manageto clicking and streaming, a parallel to the shift music isexperiencing. He has extraordinary data at his fingertips oninternational growth and changes in the medium and itsmany formats, which include subscriptions and sponsorships.Webster will share specifics on how music can joinpodcasters — making money through licensing musicand promoting music through podcasts — at its core thenext transformation of radio, a change that watchedwebcasting grow into a multi-billionaire dollar industry.Podcasts are now at $250 million and climbing. Presenter Tom Webster SVP Edison Research #MusicBiz2018 60

MON • MAY 14 Part 2: View from the Top — Successful Podcasters Tell Their Stories Top podcasters share their journey from recording their first episode to earning a living behind the digital microphone. A particular shout-out to Nashville and Country podcasters who use networks to deliver programming with audio and sometimes video. Moderator Stacie Seifrit Griffin Marketing, Media and Tourism Partnerships LOCKN’ Festival and Infinity Downs Farm Panelists Sheena Barnet Web Content Specialist Elvis Presley Enterprises Co-host/Exec. Producer McFly Media Group Savannah Faircloth Special Events Facilitator Elvis Presley Enterprises Chris Shiflett Guitarist Foo Fighters Host Walking The Floor61 @musicbizassoc @musicbizassoc

MON • MAY 14Part 3: Podcast Licensing — How Podcasts andMusic Can Get AlongTop attorneys working with podcasters discuss the issues thatface podcasting, along with a conversation on licensingwith copyright lawyers. Moderator Duff Berschback SVP of Legal Affairs & Business Development Sony/ATV Panelists Lauren Spahn Associate Attorney Shackelford, Bowen McKinley & Norton, LLP Daniel Novick Principal Attorney Novick Law PLLC#MusicBiz2018 62

MON • MAY 14 Part 4: Share of Wallet — Money and Podcast How is podcasting tripling revenues annually? Is targeting the answer? Personalization and sponsorship go hand in hand. Moderator Jim Griffin Owner Hazen, LLC/OneHouse Panelists Tom Rettig VP of Product for Music Gracenote Greg Riggle Founder STORYCULT Kevin Twitchell Head of Business Development DataArt Hunter Williams EVP, IP & Business Development Source Audio Abby North Co-Owner North Music63 @musicbizassoc @musicbizassoc

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MON • MAY 142 – 6 PM Music Row 5Music & Money:Financial Literacy Summitpowered byThe idea to add a financial literacy summit to the Music Bizconference program was born after a review of the 2017attendees survey results. Attendees agreed that there weremany sessions on how to make money in the music business,but few sessions on what to do with that money once it wasin your bank account. Our first “Musc & Money: FinancialLiteracy Summit will an informative discussion on how thosein the music business can achieve financial success; thelegal and financial issues that artist-owned companies mustconsider to make sure they maximize and keep the profitsfrom their hard work ; and how to forecast potential ROIbefore investing in launching a new artist or project. TheSummit brings together artists, managers, agents, CPAs,lawyers and more for a well-rounded afternoon on howsecure your financial future2 – 2:10 PMWelcome Presenter Eli Ball Founder and CEO Lyric Financial2:10 – 2:40 PMArtist TalkWe’ll take a look at financial best practices through thestories of some of today’s hot artists.Consult he online schedule at musicbiz2018.com for furtherdetails and confirmed speakers.#MusicBiz2018 66

MON • MAY 14 2:45 – 3:35 PM Empires of Their Own: Artists as Business Owners A discussion of the many legal and financial issues that artist-owned companies must consider to make sure they maximize and keep the profits from their hard work and creations. The panel will cover a diverse range of the realities of being a business such as transactional law, taxation, performing and royalty concerns, organization and business plans, and features an artist who runs their own empire. A discussion of the many legal and financial issues that artist-owned companies must consider to make sure they maximize and keep the profits from their hard work and creations. The panel will cover a diverse range of the realities of being a business such as transactional law, taxation, performing and royalty concerns, organization and business plans, and features an artist who runs their own empire. Moderator Matthew Adell Chief Digital Officer Native Instruments Panelists Justin Buencamino CFE & Senior Manager Prager Metis CPAs, LLC Erin Love, Esq. Partner Davis, Shapiro, Lewit, Grabel Leven Granderson & Blake, LLP Jamie Lidell Songwriter & Producer67 @musicbizassoc @musicbizassoc

MON • MAY 143:35 – 4:05 PMNew World Order: New Business ModelsThe real business of music is rarely discussed in public forums,but absolutely vital to the growth and survival of the musicindustry given the seismic change it is going through. Thegoal of this panel is to examine the new business modelsforming throughout multiple genres (Rock, Country, HipHop) and break down the economics and rationale behindthem. We will examine, what is working, what is not, andhow to forecast potential ROI before investing in launchinga new artist or project. Moderator Steven Ambers Director of International Business Development and Compliance SOCAN Panelists Rico Brooks CEO & Artist Manager Adella Thomas Management George Couri Owner Triple 8 Management Peter Hollens Artist#MusicBiz2018 68

MON • MAY 14 4:10 – 5 PM The New Music Economy: A Collaborative Team Approach While today’s songwriters and performers can potentially make more money than ever before, that doesn’t automatically mean they’re going to be set for life. We’ve all seen the hard luck stories about singers who were big stars just a few years ago who somehow wind up penniless after a series of setbacks, and we continue to see artists from all genres or music, who declare bankruptcy, sometimes even repeatedly, in an effort to manage debts that exceed their incomes. This panel will discuss the new music economy and the critical importance of a collaborative team approach to proactively build and protect the artist / band / producer’s financial resources, with real life planning strategies and safeguards that can be utilized to avoid the potential land mines, helping to ensure a solid, and stress-free financial future. Moderator Monika Tashman Partner Fox Rothschild Panelists Shawn Kilmurrary Investment Advisor Fortis Lux Financial John Youngman Co CEO & Co Founder Fly South Music Mark Zelasko President Level Group Ltd.69 @musicbizassoc @musicbizassoc

MON • MAY 145:05 – 5:30 PMMake Music, Make MoneyJoin us for an informative discussion on how those inthe music business can achieve financial success. Frommusicians to songwriters to publishers and producers,they will provide insight into how to invest in your passions,planning for the future and maintaining financial stabilitythrough the many stages of a career. Moderator Adam Sansiveri Managing Director Bernstein Private Wealth Management Panelsits Tara Beaudine Director PS Business Management Jaddan Comerford Founder Unified Music Group#MusicBiz2018 70

MON • MAY 14 5:30 – 6 PM Banking the Nashville Way To be successful in the music business, it is vital to have a strong team around you. One member of that team should be a entertainment banker. Learn about the importance of having a relationship with a banker, the ins and outs of financing your career, and how to choose the right banker to take your career to the next level. Nashville is home to some of the most well known and well respected entertainment bankers in the world. Hear from them what it means to have the right team in your corner. Moderator Derek Crownover Equity Member Dickinson Wright, PLLC - Music Row Panelists Eli Ball Founder and CEO Lyric Financial Andy Moats EVP of Director of Music & Entertainment Pinnacle Financial Partners Brad Peterson VP of Music & Entertainment Regions Bank71 @musicbizassoc @musicbizassoc

MON • MAY 146:30 – 9:30 PM INK Building 613 Ewing AveThe Other NashvilleSociety (TONS) MixerSponsored by: SESAC, Regions Bank, Mint Artist Mgmt &Creative Agency, DAANEgerous Entertainment, WithcoCocktailsThis is a RSVP event with limited capacity. Look for RSVP linkand details on Music Biz online schedule.Since launching in May of 2017, The Other Nashville Societyhas quickly become the go-to organization for non-countrymusic creators and industry professionals in Nashville.With over 600 members, representing every major musiccompany and Grammy award winning creators alike, TONSMixers have built a reputation of being who’s who roomsand can’t miss events. So, come help us celebrate our firstbirthday! #MusicBiz2018 72

Notes73 @musicbizassoc @musicbizassoc