Music Biz 2018

TUES • MAY 1512:30 – 1:20 PM Legends FThe Country Consumer: The NextPhase of Streaming Growthpresented byCountry is the fastest-growing genre in the streaminglandscape, but how does the industry continue to growCountry streaming consumption not only here in the U.S.but around the globe? This industry has a strong needto convert fans to streaming in order to catch up to thestreaming penetration experienced by other genres. Thispanel consists of streaming providers that will discuss theimportance of winning in this genre and provide insightsinto strategies their platforms are utilizing to grow the overallconsumption of Country. This is a critical discussion to attendfor anyone that is actively involved in the Country Musicbusiness. Introduction Karen Stump Sr. Director of Research Country Music Association (CMA) Moderator Annie Ortmeier VP of Marketing & Digital Accounts UMG Nashville Panelists Emily Cohen Country Music Curator Amazon Music #MusicBiz2018 124

TUES • MAY 15 Beville Dunkerley Industry Relations Director Pandora Margaret Hart Manager, Artist & Label Relations Google/YouTube Brittany Schaeffer Head of Artist & Label Services Spotify125 @musicbizassoc @musicbizassoc

TUES • MAY 1512:30 – 1:20 PM Legends ENew Age of CRM Join us for a journey that will take us through the businesstransition from classic B2B CRM to how concepts arebeing used in a B2C environment, focusing on acquisition,engagement, moments marketing and conversionoptimization on scale. We will discuss redefining thebusiness-to-consumer relationship in the entertainmentindustry; using data to improve engagement and optimizeconversion funnel; and implementing personalization andmarketing automations to develop an artist brand. Thepanel will explore tangible case studies of onboarding andbrand storytelling. Moderator Itay Rahat Sr. Director of Fan Engagement & CRM Platforms Warner Music Group Panelists Matt Annerino EVP of Marketing & Analytics, US Concerts Live Nation Stella Psaroudakis Sr. Director of E-Commerce Warner Music Artist Services Murray Stall Managing Director FanMail Marketing Agency #MusicBiz2018 126

TUES • MAY 151:30 – 2:20 PM Legends GNew Possibilities for PremiumSubscription ServicesLearn how the latest developments in “studio quality” Hi-Res Audio and advanced metadata-based features canbe used to drive the deployment of an exciting new tier ofpremium subscription music services.This panel, which features top music creatives, labelexecutives and marketing experts, will explore theopportunities and challenges related to delivering amore engaging and satisfying listening experience that’sdesigned to meet the needs of the growing number of moredemanding, passionate music fans.Don’t miss this informative session sponsored by Sony MusicEntertainment, Universal Music Group and Warner MusicGroup. Moderator Marc Finer Founder & Director Communication Research Inc. Panelists Jim Buczkowski Technical Fellow & Director, Electrical & Electronics Systems Research & Innovation Ford Motor Company Russ Crupnick Managing Partner MusicWatch127 @musicbizassoc @musicbizassoc

TUES • MAY 15Andrew KautzCOOBig Machine Label GroupKesha LeeRecording & Mixing EngineerGeneration Now#MusicBiz2018 128

TUES • MAY 151:45 – 2:45 PM Legends FShining A Light On The BlackBox: Best Practices For ReducingUnclaimed RoyaltiesIn recent years, issues related to unattributed and unpaidroyalties have made more headlines than ever before.As the digital music ecosystem continues to grow thelicensing mechanisms, data flow infrastructure, and royaltyattribution and payment methods have been challenged tokeep up with and support an insurmountable aggregate oftransactions, often leading to unclaimed royalties. This panelwill discuss perspectives around unclaimed royalties andreview best practices that rights-holders can implement tobetter capture all of their earned royalties. Moderator Dae Bogan CEO TuneRegistry Panelists Bill Colitire VP & General Counsel Music Reports Kayce Laine Publicist & Musician Gold Sky Music John Raso SVP of Client Services HFA & Rumblefish129 @musicbizassoc @musicbizassoc

TUES • MAY 153 – 3:45 PM Legends FTribes and Niche Music CultureOn-demand streaming is dominated by the $9.99 fullcatalog, all you can eat subscription model which has ahigh cost structure, offers every song from every genre, andrequires enormous scale to (possibly) reach profitability.Mainstream music dominates these platforms becausethey need to reach the masses. However, music has a longhistory of tribalism and sub-cultures in live shows, festivals,physical sales, and social belonging. Is there a role inthe digital landscape for niche-oriented services? Cansustainability be reached by user engagement and not justscale? Join a lively discussion from companies paving theway. Moderator Vickie Nauman Owner & Founder CrossBorderWorks Panelists Bob Barbiere Chief Strategy Officer & SVP of Global Licensing Dubset Media Holdings Tyler Lenane CEO & Co-Founder Gimme Radio Thomas Steffens CEO Primephonic #MusicBiz2018 130

TUES • MAY 152 – 2:50 PM Legends DConsumer Trends: US and BeyondNielsen Music will outline the top US trends driving the waymusic is consumed. Why is time spent listening to musicgrowing? Is music spending on the rise as well? How arelisteners discovering new music? Which genres are gainingin share of voice and popularity? What role is social mediaplaying in music consumption? We will also share insights onthe impact of an increasingly borderless music market andwhat that means for the music business. Presenter David Bakula SVP of Global Product Leadership & Industry Insights Nielsen Entertainment131 @musicbizassoc @musicbizassoc

NIELSEN MUSIC COMPREHENSIVE Consumption Data Powered by Music Connect CUTTING-EDGE Custom Research and Artist & Fan Insights COMMITTED Consulting Specialists EMPOWERING THE INDUSTRY WITHEXPERT INSIGHTS AROUND THE WORLD [email protected]

MORE FANS, SALES, & PROFIT  FOR MUSIC COMPANIES Why are you not reaching and engaging with more fans? Are you tired of losing out on potential sales? What's preventing current customers from spending more? FREE MUSIC BIZ OFFER:3 Customized Growth Ideas BAUEREM.COM

TUES • MAY 152:30 – 3:45 PM Legends EMusic & Advertising: Flip That $#!tAdvertising and Music. Music and Advertising. Asthe music industry transitions and flips from a mainlyphysical/download business to a streaming/subscriptionbusiness so do associated industries like advertising.The panel discussion will explore how digital marketingand advertising techniques and strategies have greatlyshifted as the music industry shifts from driving a productto driving engagement. Together our panelists have beenexploring, experimenting and developing new techniquesand strategies to create engaging content that serves asan advertising vehicle ultimately driving engagement withmusic.Moderator Annie Ortmeier VP of Marketing & Digital Accounts UMG Nashville Panelists Jeppe Faurfelt CCO & Co-Founder Linkfire Tony Grotticelli VP of Digital Marketing UMG Nashville Kim Pham Sr. Account Director DASH TWO #MusicBiz2018 134

TUES • MAY 153 – 3:45 PM Legends GMusic Biz Consumer Insights: TheUses, Applications & Challenges ofData in MusicData, consumer and metric, is reshaping the music industryin radical new ways. Historically, in the 20th century,decisions around how to market and sell music were largelybased upon executive assumptions of who the market is,who would buy it, and how it would be heard. Today, whilemarketing and selling music still hinges upon subjectiveassumptions, with consumers generating more informationin one minute than in any historic record through to 2000,tackling and utilizing data is increasingly proving to bea treasure trove in turning information into actionable,evidence-based decisions. The session will center arounda moderated group discussion focusing in on consumerinsights and how that data and wider information streamsapply to the music industry. It will cover the uses, challengesand commercial applications of consumer insights, and howthey shape senior decision-making. Moderators Sania Haq Head of Research AudienceNet Panelists David Bakula SVP of Global Product Leadership & Industry Insights Nielsen Entertainment Reece Daniels Head of Metadata & Supply Chain 7digital135 @musicbizassoc @musicbizassoc

TUES • MAY 15Robert DelmonteMusic & EntertainmentInsight LeadAudienceNetFabrice SergentManaging PartnerBandsintown#MusicBiz2018 136

4 – 6 PM Legends ABCDFeatured Presentation:Music’s Leading Ladies Speak Outpowered byMusic Biz named this session “Music’s Leading LadiesSpeak Out” back in 2015 with the goal of the session tocelebrate some formidable women in the music industryand to inspire those looking to break into the biz with aforum to share ideas and discuss ways to overcome andeliminate inequality. While this goal still holds true today,the name of this session could not be more appropriate.Artists and executives alike have come forward to demandthat all voices are heard and to call for an immediatetransformation of the entertainment industry. Today’s Music’sLeading Ladies Speak Out will again celebrate the careersof our stellar line-up of speakers, but will also touch on howtoday’s women can push the boundaries to bring equalityto our business.The Power of She: Unlocking the Value ofFemale FansNielsen Music’s Erin Crawford will kick off the Leading Ladiesprogram by sharing exclusive insights and analytics on thegrowing influence of female fans in today’s music industry.The presentation will spotlight the music habits of womenacross generations, key differences between male andfemale fans, and new ways to drive deeper engagementwith these powerful consumers. Presenter Erin Crawford SVP & General Manager Nielsen Music137 @musicbizassoc @musicbizassoc

Executive Interview: Republic’s Wendy Goldsteinwith Manager Beka TischkerWendy Goldstein has played a critical role in launching thecareers of some of today’s biggest artists, Music Biz 2014Breakthrough Artist Ariana Grande, The Weeknd, DNCE, andHailee Steinfeld, among many others, Her example is aninspiration to young women working their way up the musicindustry ladder, and we know that she will leave our MusicBiz 2018 attendees feeling ready to take on the world.Goldstein —and moderator Billboard’s Gail Mitchell —will be joined by Wide Eyed Entertainment founder BekaTischker. Goldstein and Tischker will discuss how theyfacilitated the evolution of Julia Michaels — Music Biz’s2018 Breakthrough Artist Award recipeint — from a behind-the-scenes hitmaking songwriter to a GRAMMY Award-nominated multiplatinum-certified artist. Wendy Goldstein EVP of A&R Republic RecordsBeka TischkerFounder, Manager& PublisherWide Eyed EntertainmentInterviewerGail MitchellBillboard#MusicBiz2018 138

Featured Panel: Respecting The Women ofYesterday and Helping The Women Of TomorrowIn an intewrview with bSMART, MAC Presents PresidentMarcie Allen said “If you think you can be successful in anyindustry and not help the women of tomorrow and notrespect the women of yesterday, you’re never going to getanywhere.” Today, Allen will lead our distinguished panelas they discuss the challenges faced by women in musicin 2018, reveal how they have broken the glass ceiling andhow they steer female artists through the competition anddemands of today’s music business. Moderator Marcie Allen President MAC Presents Panelists Marlene Tsuchii Co-Head of International Touring & Music Agent CAA Janet Weir Manager Red Light ManagementConsult the online schedule at musicbiz2018.com foradditional program elements and speakers.139 @musicbizassoc @musicbizassoc

TUES • MAY 156 – 7 PM Kitchen Notes (Omni Lobby)WEA Cocktail PartyA day packed with panels, presentations, workshops,meetups and meetings has ended — it’s time to celebrate!Enjoy complimentary cocktails and hors d’oeuvres whilepreviewing some of WEA’s hottest artists and upcomingreleases.7 – 9 PM Music Row 6The Hit Makers SongwritingChallenge,Imagine you’re in the studio and a major artist needs ahit. A&R is demanding a hit song and needs it fast. All youhave is the instrumental to listen to and they want at leastthe verse and hook? What do you do? Do you freeze or doyou rise to the occasion? Well, we want to find out. Join usfor The Hit Makers Songwriting Challenge. Bring your penand pad and we’ll bring the music. Be prepared to sing it onthe  spot after it’s been written.Pre-registration for these sessions was required. Email NicoleHennessey at [email protected] to inquirewhether or not additional slots are avaialble #MusicBiz2018 140

TUES • MAY 157 – 9 PM City Tap - Rooftop lounge 204 3rd Ave S, Nashville, TN 37201Women Who Rock Partypresented byJoin Women in Music and Amazon Music for this year’sWomen Who Rock party at Music Biz to celebrate a dayof Leading Ladies. Enjoy food, refreshments, and a liveperformance by one of our favorite local artists. Learn moreabout Women in Music at womeninmusic.org and moreabout Amazon Music at amazonmusic.com. Special Musical Guest Ashley McBryde141 @musicbizassoc @musicbizassoc



CO N G R AT U L AT I O N SCary Sherman on your well-deserved Music Biz Presidential Award, recognizing you for your leadership in our industry.Best wishes from your friends atCNB.COM CNB MEMBER FDIC 7123.05City National Bank is a subsidiary of Royal Bank of Canada.









WED • MAY 16 Schedule At A GlanceBadges are required for entrance to all Music Biz 2018functions. Attendees not wearing a badge or wrist-band will be asked to produce it or may be asked toleave. 7 AM – 6 PM Registration 8:15 – 10:30 AM Awards Breakfast & Presentations 10:30 AM – 6 PM Sponsored by Country Music 10:30 AM – 6 PM Association (CMA) 11 AM – 1 PM BuzzAngle Music Terrace 11 AM – 1 PM 11 – 11:20 AM Jaxsta Lounge 11:20 AM – 12 PM Activation Space Exploration, 12 – 12:40 PM Private Meetings & Nashville Tours 12:40 – 1 PM Educators’ Meetup 1 – 3:30 PM Learning Music Entrepreneurship by 1 - 1:35 PM Doing: How to Create Experiential 1:35 – 2:10 PM Opportunities in an Academic Setting 2:10 – 2:45 PM Skill Set Is King! How Prepared Are 2:45 – 3:30 PM Students For Today’s Music Industry? Education Vs. Experience: What Are 1 – 3 PM Employers Really Looking For? 1 – 1:10 PM Supercharge Student Career Super- 1:10 – 1:35 PM powers 1:35 – 2:15 PM 2:15 – 2:40 PM Brand & Strategic Partnership 2:40 – 3 PM Summit 3 – 3:30 PM Branding, A Case Study: Durango and Tyler Farr Beyond the Basics: Innovation in Brand Partnerships The Future of Brand-Artist Partnerships How Data Drives Brand Partnerships in Music Sync It! Sync Welcome Scoring Live to Picture Music and Money in Sync: The Many Paths to Success Fireside Chat: Scoring Super Bowl Synch Sound Design Live, Watch Us Recre- ate Video Game Sounds Beyond the Sync: A New Era of Music Licensing for Film, TV and Podcasts #MusicBiz2018 148

WED • MAY 16 1 – 1:50 PM Will Tech Save The Music Rights Industry? 1 – 1:50 PM The Billboard Hot 100 Turns 60 1:30 - 2:20 PM The Video-ization of Music 1:30 - 2:20 PM The Future Of Music Credits 2 - 2:50 PM Playlisting 2018: Your Segue to Dynamically Integrated Consumer Experiences 2 – 3:30 PM The Business of Merch: Fundamentals & Strategies to Make Music Merchandise Work for You 2:45 – 3:45 PM Every Artist Needs A Ninja: Building Your Team 3 – 3:50PM A Million Ain’t What it Used to be 2:45 – 3:45 PM Bundling as a Music Distribution Strategy 4 – 4:45 PM Interactive Tracks - The New Immersive Music Experience 4 - 4:45 PM Money on the Table: Trends in Copyright & Music Publishing Acquisitions 4 – 4:45 PM Rhino 40th:  From Novelty Label to Reissue Curators 4 – 4:45 PM BuzzAngle and CAA: Using Data and Analytics To Optimize Tour Routing 5 – 6 PM Featured Presentation: Pandora Looks Ahead 6 – 7 PM Cocktail Reception Sponsored by Pandora 7 – 9 PM Society of Leaders in Development (SOLID) Alumni Mixer149 @musicbizassoc @musicbizassoc





WED • MAY 167 AM – 6 PM Legends Foyer, 2nd Fl.Registration 8:30 – 10:30 AM Legends BallroomAwards Breakfast & Presentationssponsored by Doors open at 8:15 AMFollowing sponsor remarks from CMA, Music Biz PresidentJames Donio will update attendees on the state of theindustry and highlight Music Biz’s top initiatives of 2017 andwhat to expect from the Association in 2018 and beyond.Music Biz Board Chairman Fred Beteille of Facebook willwelcome the 2018-2019 Music Biz Board of Directors andBoard Vice Chairman Steve Harkins of Baker & Taylor willannounce the Scholarship Foundation Class of 2018.Music Biz will also recognize this year’s business awardwinners. The Presidential Award for Outstanding ExecutiveAchievement, recognizing individuals for their exceptionalvision, leadership, and commitment, will be presentedto Cary Sherman, Chairman and CEO of the RecordingIndustry Association of America (RIAA). The IndependentSpirit Award, recognizing significant contributors to theindependent music community that embody the spirit ofnew thinking, entrepreneurship, and success in the industry,will be presented to The Radakovitz Family, owners ofDimple Records. Sponsor Remarks Sarah Trahern CEO Country Music Association (CMA) #MusicBiz2018 152

WED • MAY 16 Mayor’s Remarks Nashville Mayor David Briley President’s Address James Donio Independent Spirit Award Presentation The Music Biz Independent Spirit Award was established to distinguish those who embody the spirit of new thinking, entrepreneurship and success in their business models and recognize those who help grow and enhance the business of independent music for retailers and content providers. Past recipients of the Independent Spirit Award include Terry Currier, Music Millennium; Redeye and its founding partners Tor Hansen and Glenn Dicker; John Kunz, Waterloo Records; Jonathan Poneman, Sub Pop Records; Brett Gurewitz, Epitaph Records Founder and Bad Religion singer/guitarist; Rachelle and Joe Friedman, founders of J&R Music & Computer World in New York; Tom Silverman, Founder and CEO of Tommy Boy Entertainment; Don Van Cleave, formerly the President of CIMS; and the Department of Record Stores (formerly Music Monitor Network), the Coalition of Independent Music Stores (CIMS), and the Alliance Of Independent Media Stores (AIMS), who collectively founded Record Store Day.153 @musicbizassoc @musicbizassoc



CONGRATULATIONSDILYN AND JOHN! AN AWARD YOU CAN SHAREWITHOUT RUNNING A MARATHON! On behalf of your friends & label partners at

Independent Spirit Award Radakovitz Family Dimple RecordsAfter beginning his career at Canterbury Records inSacramento, John Radakovitz formed River City RecordWholesalers in 1974, a rack jobbing business that alsomaintained a small store where other record retailers couldbuy products. Dilyn Radakovitz — who married John in 1967and together celebrated their golden wedding anniversaryin 2017 — joined the company as a clerk, bookkeeper, andmore. In 1983, they decided to capitalize on the recordindustry’s apex by expanding the store to form DimpleRecords, which has since grown to seven retail locations:including two record stores and two Books & Vinyl storesin Sacramento, CA, along with locations in Citrus Heights,CA; Roseville, CA; and Folsom, CA. Today, Dilyn and Johncontinue to run the stores alongside their sons, Oliver andAndrew.Over the years, Dimple has hosted live in-storeperformances from a diverse group of acts that includesSmashing Pumpkins, Papa Roach, Tesla, E-40, ChubbyChecker, Matisyahu, Slayer, Venom, Too Short, J-Stalin,Twiztid, Hollywood Undead, DJ Drama, Ghostface Killah,George Clinton, Method Man, Red Jumpsuit Apparatus,Paul Wall, Neyo, Wale, Joe Satriani, and many more. Thestore also places a strong emphasis on community bypromoting local artists, labels and studios; selling ticketsin-store for shows at local venues; running charity events forfood drives, toy drives, The Red Cross, prison outreach, TheAtomic Angels, and other groups; and giving discounts toschools to help them raise funds to keep music and sportsprograms in their curriculum.Dilyn currently serves as the Treasurer of the retail coalition,The Department of Record Stores (DORS), which is a co-organizer of the global Record Store Day event with theCoalition of Independent Music Stores (CIMS) and theAssociation of Independent Media Stores (AIMS); and alsosits on the Music Biz Board of Directors, where she is in hersecond three-year term.#MusicBiz2018 156





WED • MAY 16 Scholarship Foundation Remarks Steve Harkins VP/GM Baker & Taylor Vice Chairman Music Biz Chairman’s Message & Intro of Board of Directors Fred Beteille Head of Product for Music & Rights Facebook Presidential Award For Outstanding Executive Achievement The Music Biz Presidential Award is one of the Association’s highest honors, and is presented to individuals or organizations who have contributed greatly to the overall success of the music industry. The Award has previously been presented to industry luminaries such as Mike Duncan, John Esposito, Scott Borchetta, Sylvia Rhone, Ted Cohen, the Recording Industry Association of America (RIAA), John Marmaduke, Jim Urie, Bob Higgins, Eric Paulson, the Country Music Association (CMA), The Recording Academy, Don Cornelius, Clive Davis, Paul Smith, Casey Kasem, Henry Droz, Russ Solomon, Dick Clark, Akio Morita, Walter Yetnikoff, and Ahmet and Nesuhi Ertegun.159 @musicbizassoc @musicbizassoc

Presidential Award Cary ShermanSherman began his career in 1971 at the Washington,D.C. law firm of Arnold & Porter, where he worked his wayup to Senior Partner. There, he served as outside counselto the RIAA and head of the firm’s Intellectual Propertyand Technology Practice Group. In 1997, he joined theRIAA as General Counsel, becoming President in 2001and Chairman and CEO in 2011. Today, he represents theinterests of the $7.7 billion U.S. sound recording industry,which now derives more than three quarters of its revenuesfrom digital formats. He has been named to BillboardMagazine’s Power 100 List and described by NationalJournal as an “intellectual property guru” and “one of thetop copyright attorneys in the country.”Throughout his RIAA tenure, Sherman has helped guidethe industry’s efforts to facilitate new ways for fans toaccess music and to ensure that music creators areproperly compensated as streaming has become thedominant format of the business. He was instrumental inthe enactment of the Digital Performance Right in SoundRecordings Act in 1995, which along with his work on theDigital Millennium Copyright Act in 1998, established a newright for artists and labels to be compensated by digitalmusic services. That right has since become the core legalfoundation obligating streaming services to pay royalties fortheir subscription services. Additionally, Sherman has guidedmusic community collaboration on multiple issues, from anti-piracy and technology initiatives to landmark litigations suchas MGM Studios, Inc. v. Grokster in 2005. At a time whenpiracy was rampant and the authorized music marketplacewas in its infancy, that case reshaped the legal landscapefor actions against pirate sites and helped level the playingfield for licensed music services.An amateur musician and lyricist, Sherman is a member ofthe Board of Levine Music in Washington, D.C., where herecently served as Chairman. He also serves on the boardof the Anti-Defamation League, and previously served onnumerous other boards, including the Copyright Society,Washington Area Lawyers for the Arts, The Computer LawAssociation, The Computer Lawyer, and BNA’s Patent,Trademark and Copyright Journal.#MusicBiz2018 160

Cary -Happy you are going to get to have fun FULL TIME but sad because I will miss working with you! - Dina LaPolt

CongratulatesCARY SHERMAN Presidential Award for Outstanding Executive Achievement







Performance Kelsea BalleriniKelsea Ballerini, a Black River Entertainment recording artist,skyrocketed to stardom in 2015 after releasing her Gold-certified debut album, The First Time. Quickly establishing herplace in Country music history, she became the first femaleCountry artist — including duos and groups — to reach #1on Billboard’s U.S. Country Airplay chart with her first threeconsecutive singles from a debut album — the Platinum-certified smashes “Love Me Like You Mean It,” “Dibs,” and“Peter Pan.” She released her acclaimed sophomorealbum, Unapologetically, in November 2017, which wasdubbed a “grown-up statement” by Rolling Stone. The12-track album — all of which was written or co-writtenby Ballerini — features the Gold-certified hit “Legends”and current chart-rising single “I Hate Love Songs.” She iscurrently on the road for The Unapologetically Tour, whichfollows her first sold-out headlining tour in 2016, The First TimeTour.Praised by The New York Times as an “elegant songwriter,”Ballerini has received the esteemed ASCAP VanguardAward, CMT Next Women of Country’s Impact Award,Nashville Business Journal’s Artist of the Year, ACM Honor’sGene Weed Milestone Award, iHeartRadio Music Awardfor Best New Country Artist, Billboard Women in Music’sRising Star, multiple Radio Disney Music Awards, and severalbreakthrough female awards from the ACM and CMT.She was also nominated for a GRAMMY Award for BestNew Artist as well as numerous ACM Awards, CMT MusicAwards, American Music Awards, and more. In addition,Ballerini is a style maven who has appeared on numerous“Best Dressed” lists, including a multi-page fashion spreadin Cosmopolitan’s March 2018 issue, Billboard’s GRAMMYAwards preview issue; Forbes’ “30 Under 30” class; andPeople’s “Beauty at Every Age” list in their iconic World’sMost Beautiful issue.#MusicBiz2018 166

SCWinognrieqtreureror Start Something Priceless™ Victoria Canal #StartSomethingPricelessMastercard and Priceless are registered trademarks, and the circles design is a trademark, of Mastercard International Incorporated. ©2018 Mastercard. All rights reserved.

WED • MAY 1610:30 AM – 6 PM Legends TerraceBuzzAngle Music TerraceSee description on page XX. Legends Foyer10:30 AM – 6 PMJaxsta LoungeSee description on page XX. Royalty payments are broken. Hyperwallet is fixing them. “Powering our royalty payment disbursement platform with Hyperwallet has not just improved the speed of distribution, but has also further increased visibility into the process for our payees.\" Eli Ball CEO, Lyric Financialwww.hyperwallet.com/royalties #MusicBiz2018 168

WED • MAY 16 10:30 AM – 6 PM Career Opportunities for Students: Day 1 Students and young professionals will have the opportunity to meet with representatives from top companies for potential internships and jobs during these special pre- scheduled meetings! Companies currently confirmed to participate include BMI, Borman Entertainment, CAA, Country Music Association (CMA), Concord Music Group, Girlilla Marketing, ole, Pandora, Red Light Management, Songtrust, Sony Music Entertainment, Spotify, The Orchard, Universal Music Group, and Warner Music Group. Prior sign-up was required. Reach out to Evelyn Dichter at [email protected] or stop by the registration area to inquire about any remaining open slots. 11 AM – 1 PM Activation Space Exploration, Private Meetings & Networking Take a break from panel hopping to take an impromptu meeting in the Jaxsta Lounge, catch up on emails al fresco on the BuzzAngle Terrace, and explore and engage with the companies hosting activations at Music Biz 2018 — A2IM’s ‘Indie Zone’ with Vydia and ONErpm; Artist Growth; Hyperwallet; Music Reports; and ‘Stream the Studio’ with Ford. We also encourage you to use this time to grab lunch and explore Nashville with industry-insider recommendations in our Entertainment Guide (inserted in this book just after page 24) before the program gets back in full swing at 1 PM!169 @musicbizassoc @musicbizassoc

WED • MAY 16A2IM’s ‘Indie Zone’ with Vydia & ONErpmA2IM (American Association of Independent Music) alongwith its partners Vydia and ONErpm, are excited to behosting an exclusive ‘Indie Zone’ during Music Biz! A2IM hasbeen protecting and promoting the independent sectorsince 2005. Come meet and hang out with A2IM’s Directorof Member Services, Patrick Ferrell and Senior Manager ofMember Services and International Relations, Lisa Hresko tolearn why it’s more valuable than ever to #StayIndie. Visitwww.a2im.org for more information.Artist GrowthAttendees will be able to interact with the Artist Growthplatform, speak to staff members about the services thecompany provides, and learn first hand how AG is buildingthe future of management software for the entertainmentindustry.HyperwalletRoyalty payments are broken, but we know how to fix them.Hyperwallet’s royalty payments team will be on-hand atMusic Biz to discuss solutions to common music industry painpoints: delayed or undelivered funds, sporadic payouts,lack of transparency, control over payment method andcurrency, and more. Be sure to swing by the Hyperwalletbooth and receive your free download code for our royaltypayments ebook.#MusicBiz2018 170

WED • MAY 16 Music Reports: Rights Done Right™ Come by our booth to discuss your streaming-music royalties and learn how to claim your works at MusicReports.com. Get an introduction to Songdex, the world’s music rights database and discover the power it provides creators, owners and music users. Take a tour of our revolutionary cue sheet management tool, Cuetrak, which maximizes transparency and royalty payments in the audiovisual space. The Nielsen Music Connect Corridor Need interesting facts to fuel your Music Biz conversations? Visit the Nielsen Music Connect Corridor to gain access to the industry’s most trusted data & insights. PLUS get an exclusive Music Connect product demo, play music trivia & more! ‘Stream the Studio’ Visit the ‘Stream the Studio’ exhibit located outside of the Legends Ballroom, where you’ll learn all about premium music streaming and experience “studio quality” Hi- Res Audio sound. Plus you can reserve time for a hi-res demonstration in a special car developed by the Ford Motor Company that’s located in the hotel valet area!171 @musicbizassoc @musicbizassoc

MUSIC AUDIENCE EXCHANGE (MAX) ISARTIST-FORWARD BRAND PARTNERSHIPS.Across billions of streams, video views,social shares, and live shows, there aremassive, diverse communities of fansforming around more music and moreartists than ever before. MAX has built aplatform that deeply understands theseaudiences, and has created a model thathelps brands enrich the fan experiencethrough artist-forward brand partnerships. musicaudienceexchange.com

WED • MAY 1611 AM – 1 PM Music Row 5Music Business Educators’ MeetupJoin us for the Music Business Educators Meetup — a timefor professors, faculty members, and other higher-educationenthusiasts to review the past semester, present new trendsthat can benefit the classroom, and discuss the future ofmusic business education.11 – 11:20 AMLearning Music Entrepreneurship by Doing:How to Create Experiential Opportunities in anAcademic SettingAn integral part of teaching music entrepreneurship involveshelping students learn through experiential opportunities.Entrepreneurship, just like music, is best learned throughpractice and experience. In order to successfully implementhands-on learning opportunities, a few questions arise:• How can we effectively create these experiences for our students outside of the classroom ?• How can we build student engagement and participation in non-required events?• Students are very busy with their required academic coursework and other activities. Capturing their attention and getting them involved in non-required events can be a challenge.Using the model that Fabiana Claure created andimplemented at the University of North Texas Collegeof Music’s Career Development and Entrepreneurshipin Music Program — recognized among the Top 15 BestMusic Business Schools by Billboard Magazine (2017) — thispresentation will provide an overview of the various types ofexperiential learning initiatives that can be launched in anacademic setting. It will also describe common challengesand potential solutions to take into consideration whilelaunching these initiatives. Presenter Fabiana Claure Director of Career Development & Entrepreneurship in Music University of North Texas College of Music173 @musicbizassoc @musicbizassoc