Music Biz 2018

WED • MAY 1611:20 AM – 12 PMSkill Set Is King! How Prepared Are Students ForToday’s Music Industry?As the music industry continues to evolve, labels haveplaced an emphasis on specific skill sets. Their CollegeMarketing programs have evolved from street teams tohubs of collaborative content creators, influencer networks,social media strategists, playlisters, event producers,and ideation and research pools. With that in mind, areuniversities preparing their students to meet the needs ofthe industry or are they still teaching an antiquated model?How much emphasis are university music business programsplacing on content development and creation skills suchas videography and editing, data mining, and playliststrategy? The goal is to have an open discussion aboutwhat labels and their partners truly value in candidates andhow both educators and students can prepare themselves.ModeratorChris SampsonVice Dean, Thorton School of MusicUniversity of Southern California (USC) Panelist Todd Goodwin SVP of College, Lifestyle & Experiential Marketing Universal Music Group Panelists Frank Hill Director of College/Lifestyle Mktg. Universal Music Group Donna Ross Director of Sales Concord Music Group Sarah Van Hoven Director of HR WME Nashville#MusicBiz2018 174

WED • MAY 16 12 – 12:40 PM    Education vs. Experience: What Are Employers Really Looking For? Trending conversations among both government officials and major media/music outlets seem to suggest that given the choice, they would rather hire students with experience than students who have only obtained a degree. With terms such as “in-the-door” talent being discussed among hiring directors, and state and local legislators’ focusing on employment rates versus graduation rates, what should be Academia’s response? How are Music Business programs addressing the needs of the music industry and students through curriculum offerings and non-curriculum related programs? Moderator Gloria Green Professor Middle Tennessee State University Panelists Tonya Butler Assistant Chair & Professor Music Business/Management at Berklee College of Music Jordan Fann Marketing Manager & Digital Team Lead Vector Management175 @musicbizassoc @musicbizassoc

WED • MAY 16 LaTaevia Berry Software Developer Major Fourth David Schreiber Chair, Entertainment Industry Studies & Assistant Professor Belmont University12:40 – 1 PM Supercharge Student Career SuperpowersHow can you supercharge your creative students’superpowers for their careers? At this session, we’ll shareparts of the best of our UCLA Creating Your Creative Careercourse for music industry students. We’ll talk about howwe use art and storytelling to think about the future, gamedesign to help students build their current stories, and toolsto help inspire students where they can take their lives. Presenter Gigi Johnson Executive Director of the Center for Music Innovation UCLA Herb Alpert School of Music#MusicBiz2018 176

WED • MAY 161 – 3:30 PM Legends ABCBrand & Strategic Partnership SummitIt’s no secret that the music business is one built on strongrelationships and strategic partnerships. Establishing a brandand aligning it with other brands organically has provensuccess throughout history — and it’s not stopping anytimesoon. Amplifying artist-brand partnerships is more importantthan ever and our Brand & Strategic Partnership Summit willcontinue to underscore that. Join us as we explore casestudies, dive into data, and hear about how harnessingevolving technology can create success for all partiesinvolved in a partnership.1 - 1:35 PM Branding, A Case Study: Durango and Tyler FarrGone are the days of slapping up sponsorship bannersand giving away free concert tickets. Brands, artists,managers and labels demand a measurable ROI out oftheir partnerships. Durango created a unique and trulyintegrated partnership with Sony artist, Tyler Farr. TheDurango partnership leveraged social, music and retailassets to create a partnership that drove music and bootsales. This partnership masterfully connected the brands’shared customer base with an offer that brought value to allstakeholders. Moderator Paul Jankowski President & Founder New Heartland Group Panelists Mike Fuller VP & GM Durango John Zarling EVP of Marketing & New Business Sony Music Nashville177 @musicbizassoc @musicbizassoc

WED • MAY 161:35 – 2:10 PMBeyond the Basics: Innovation in BrandPartnershipsIn the rapidly changing music industry, brand partnershipshave quickly become a staple of artist income andawareness. Simultaneously, brands themselves are feelingthe push to develop partnerships that are smarter, biggerand better. This panel brings together leaders from bothsides of the equation who are setting the basics aside andinnovating the world of brand partnerships. Moderator Marieke Bianchi VP of Marketing & Strategic Partnerships Warner Music Nashville Panelists Rohit Anand VP of Brand Activation & Partnerships Dream Hotel Group Brandy King Director of External Communications Southwest Airlines Dave Stangle Director of Entertainment Partnerships BARK#MusicBiz2018 178

WED • MAY 16 2:10 – 2:45 PM          The Future of Brand-Artist Partnerships People control what media they consume more than ever before, and they’re choosing to ignore the brands paying millions to reach them through advertising. Simultaneously, because of on-demand streaming, these same people are listening to 33% more music than they were just two years ago. Considering this, there’s an incredible opportunity for both brands and artists to collaborate. Brands have traditionally gotten involved in the music industry by simply sponsoring the most popular artists. However, as the music industry and technology are evolving, more and more brands are supporting artists of all sizes and genres. This makes sense for brands because they are starting to understand how audiences vary across genre and market. As brands get more involved with diverse music scenes across the country, what can artists and managers be doing to position themselves for success? What can brands be doing to make sure they’re giving artists the creative freedom they need to thrive? This panel brings together key music industry stakeholders and marketing leaders to discuss the best ways for brands and artists to collaborate. Moderator Nathan Hanks CEO & Founder Music Audience Exchange (MAX) Panelists Carlos Alvarez Director of A&R & Music Publishing Azteca Music Group179 @musicbizassoc @musicbizassoc

WED • MAY 16 Joe Belliotti Founder NOISEGATE Josh Terry CEO & FounderWorkshop Management Dr. Syleecia Thompson Professor, Entertainment Manager & Brand Strategist DYG Management GroupCENTRIC ENTERTAINMENT power your brandBRAND STRATEGY • CREATIVE • DIGITAL MARKETING • PUBLISHING LABEL SERVICES • TELEVISION/FILM • BUSINESS SERVICES centricentertainment.com#MusicBiz2018 180

WED • MAY 16 2:45 – 3:30 PM How Data Drives Brand Partnerships in Music Most research clearly defines music as an extremely strong touchpoint for marketing to consumers. However, when it comes down to which artists to partner with and how, what role does data play in this decision making? This session will focus on how data is leveraged when brands decide to partner with particular artists or use particular songs in advertising. When making decisions meant to affect and connect with the emotions of consumers, how are cold hard facts used to make that determination? Panelists Lori Feldman EVP of Strategic Marketing Warner Bros. Records Jeff Swierk VP of US Consumer Marketing MasterCard Matt Yazge Head of Brand Partnerships Nielsen Music181 @musicbizassoc @musicbizassoc

WED • MAY 161 – 3 PM Legends DSync It!Having a song affiliated with a hit television show, a multi-million dollar ad campaign, the latest box-office success orthe newest version of Madden NFL is one of the surest waysto generate revenue. But, how do you land a placement?What are sync licenses and how can you ensure you’llnever miss a lucrative opportunity to license your music?Our first-ever Sync It! will explore the answers to all of thesequestions. We’ll have a bit of fun along the way, looking atnot only the business side of sync, but the creative side aswell, exploring the process for making music for film and TVand creating video game sound effects.1 – 1:10 PMWelcome & Introductions Presenter Gene Culver CEO Music Drizzle #MusicBiz2018 182

WED • MAY 16 1:10 – 1:35 PM Scoring Live to Picture The process of scoring music to picture is a very subjective and personal process, though one that does need to follow the general needs of the story as well as certain technical needs. Join us for a brief overview of the creative and technical process in making music work for film and TV. Presenters Michael Eames President PEN Music Group, Inc. Michael Whittaker President, CEO, & Co-Founder Reel Whitty Werks Music183 @musicbizassoc @musicbizassoc

WED • MAY 161:35 – 2:15 PMMusic and Money in Sync: The Many Paths toSuccessThere are many paths to success in the world of musicsynchronization. From labels and publishing houses toproduction music and the indie artist route, this panel willdiscuss the many different ways songwriters and companiesgo about landing placements. We will cover the businessside – the way music is synced and the income it cangenerate – as well as working with clients and how writingspecifically for sync is an art unto itself. Moderator Katie Jelen Creative Manager of Synchronization Warner Music Nashville & Warner/ Chappell Nashville Panelists Joel Timen Sr. Creative Director Curb | Word Entertainment Aaron Gant SVP of Production Warner/Chappell Production Music Stephen Schmuldt Independent Artist & ProducerNick KeenanMusic LeadVML North America#MusicBiz2018 184

WED • MAY 16 2:15 – 2:40 PM Fireside Chat: Scoring Super Bowl Synch While the Super Bowl is obviously centered around football, over the years the commercials have evolved to be nearly just as central. In fact, a recent Huffington Post poll found more Americans between the ages of 18 and 30 actually prefer watching the commercials over the game itself. This year, Kobalt clients had seven placements in Super Bowl commercials for brands ranging from Amazon to Doritos. Kobalt’s Julie Hurwitz, SVP of Commercial Sync, and her team worked on the front lines to secure these placements. Hurwitz will share with us the interesting process of how songs end up in perhaps the most sought-after ad spots of the year. Interviewer Gene Culver CEO Music Drizzle Interviewee Julie Hurwitz SVP of Commercial Sync Kobalt Music Group185 @musicbizassoc @musicbizassoc

WED • MAY 162:40 – 3 PMSound Design Live, Watch Us Recreate VideoGame SoundsHave you ever wondered what goes into creating aprofessional video game sound effect? Watch us recreatesound effects from popular video games like Overwatch,Super Smash Bros, and League of Legends with regularitems like dining silverware, balloons … or maybe even aprop or item from the audience. During this panel, we willrecord sound effects with a microphone, edit and processthem together on a computer, and show the full process forcreating a polished video game sound effect. Presenter Ryan Stunkel Owner & Creator Blipsounds#MusicBiz2018 186

WED • MAY 16 3 – 3:30 PM Beyond the Sync: A New Era of Music Licensing for Film, TV and Podcasts As the amount of video and audio content has exponentially increased, there is a growing need for quick and simple music licensing. Productions are looking for the ease of Production Music Libraries, but with a broader scope of one-stop commercially released music. This panel will explore the nuances of licensing, rights needed and blanket licensing deals for modern mediums like Online Video and Podcasts. Moderator Jackie Otero Owner Jackie O Media Panelists Jon Bahr VP of Music Publishing & Rights Management CD Baby Joel Thomas Jordan Founder & President Synchtank Ryan Stunkel Owner & Creator Blipsounds187 @musicbizassoc @musicbizassoc

WED • MAY 161 – 1:50 PM Legends EWill Tech Save The Music RightsIndustry?Taming the complexity in music licensing is the key forrights holders to believe in collective management’sability to monetize their creative works. Plans and systemsare available to address that situation. We will discussconcrete plans regarding how organizations will trackmore accurately the use of creators’ works and build newrevenue streams for music creators.We are going to talkabout new technologies that are improving the collectionand distribution of royalties, but also technologies that aredisrupting this collection.We’ll discuss music innovation and how the traditionalmusic industry is finally learning to innovate withmethodologies like design thinking, customer drivendevelopment methodologies, focusing on testing, pilotingand validating service and technology concepts. Withan ongoing debate over rights-owner’s royalties payoutsand  criticism of the middlemen — labels, publishers andcollective rights societies but also tech giants — songwriters,artists, and musicians are increasingly expecting moretransparency and efficiency in all aspects of the musicecosystem. Taming the unavoidable complexity resultingfrom the real time multi-territorial licensing of internationaland local digital services is key for creators, publishers andother rights holders to have faith in collective management’sability to monetize their creative works in the 21st century.We have plans and systems to address that situation. Wewill discuss concrete plans organizations have to improvethe velocity of money and how organizations will trackmore accurately and in a timely fashion the use of creators’works; how they will increase transparency in the industryand build a fairer industry; and how will they build newrevenue streams and business models for music creators’ inthe future #MusicBiz2018 188

WED • MAY 16 Moderator Virginie Berger VC Partner, Director of Music Tech Investment Program LeanSquare Content Director Wallifornia MusicTech Panelists Allen Bargfrede Co-Founder & Chief Legal Officer Dot Blockchain Media Turo Pekari Sr. Advisor of Innovation & Discovery Teosto Michael Shanley VP of IT Business Development Music Reports189 @musicbizassoc @musicbizassoc

WED • MAY 161 – 1:50 PM Legends GThe Billboard Hot 100 Turns 60How the music industry’s signature songs chart has evolved,maintained and expanded its relevancy throughout thedecades. Moderator Larry Miller Director of the Music Business Program NYU Steinhardt Panelists Silvio Pietroluongo VP of Charts & Data Development BillboardConsult the online schedule at musicbiz2018.com foradditional program elements and speakers. #MusicBiz2018 190

WED • MAY 161:30 – 2:20 PM Legends FThe Video-ization of MusicToday, TV providers locked in fierce battle for subscribersare looking at music as an opportunity to transformthemselves into one-stop entertainment providers. Case inpoint, MVPDs are keener than ever to offer next-generationexperiences such as personalized music video playlistingand advanced artist search within the linear and VODprogramming they deliver. Key to these offerings aredeep, descriptive metadata such as the mood and genreof recordings which enable perfect playlist creation andconnected content IDs which tie musicians to TV and movieappearances powering advanced discovery. This panel ofindustry experts will take a close look at new cross-mediaentertainment experiences which bridge video and musicproviding consumers all new opportunities to engage withthe most popular forms of digital media. Moderator Cherie Hu Contributing Writer/Editor Billboard & Forbes Panelists Scott Boyarsky Digital Executive formerly of Comcast Brian Hamilton SVP & GM of Music & Auto Gracenote191 @musicbizassoc @musicbizassoc

WED • MAY 161:30 – 2:20 PM Music Row 5The Future Of Music CreditsMusic consumption has never been easier. However, withthe rise of digital streaming services, one aspect has beenall but lost - liner notes and the complete music creditsthey provide. Credits are invaluable to artists as a wayof showcasing their works, acknowledging moral rights,permitting membership to organizations like the RecordingAcademy and kickstarting collaborations. So, with theadvent of streaming and the loss of physical liner notes,what is the future of music credits? Moderator Dr. Portia Sabin President Kill Rock Stars Panelists Kim Beauchamp SVP of Process Innovation & Advanced Operations Universal Music Group Maureen Droney Managing Director, Producers & Engineers Wing The Recording Academy Deborah Fairchild EVP VEVA Sound #MusicBiz2018 192

WED • MAY 16 Jacqui Louez Schoorl CEO & Co-Founder Jaxsta Lindsey Jackson Writer & Producer New Music Tribe2 – 2:50 PM Legends EIoT + Rights: The Right(s) Attribution toRights MonetizationSmart home and voice experiences scream for advancedmetadata to power simple, intuitive user interactions— ”Who played the guitar solo – play me more of theirsongs? I want to hear more beats by this producer. Whichartist is singing backup on this track?” Inefficiencies inrights attribution cause challenges to generating these ‘101’experiences and ultimately, artist remuneration. Learn howmachine-generated rights data is opening new ways toimprove consumer connections and artist compensation. Presenters Michael Jeffrey VP of Business Development and Partnerships TiVo Kyle Smetanka Sr. Product Manager of Metadata TiVo193 @musicbizassoc @musicbizassoc

WED • MAY 162 – 3:30 PM Legends GThe Business of Merch: Fundamentals& Strategies to Make MusicMerchandise Work for YouMerch is serious business if you want to sustain a career asan artist in today’s music world - it’s a surefire way to putfunds in your pocket real-time, while empowering your fansto spread your message to the world. To fully maximizeyour true merch potential, you’ll need to have some insighton the different pieces that impact the big merch picture.Join us to gain knowledge, get actionable tips, and learnstrategies you can immediately execute to help you have amore effective and profitable merch business. We’ll discuss: • Artwork & branding• Rights management using blockchain (SPOOL) Secure Public Online Ownership Ledger• Product selection• The pros & cons of Traditional vs On Demand merch• Creating and pricing a merch product mix to maximize profit• How and when to expand beyond the basics• How to track merch sales and inventory and why this is important• Royalty rights accounting• How to properly plan for a show run or tour• E-commerce• How to use your merch to engage fans and expand your fan base• Using FOMO (fear of missing out) and “second hand reach” to increase your merch sales  Moderators Vanessa Ferrer Founder & CEO Merch Cat Rudy Luna 194 Founder Pit Prints   #MusicBiz2018

WED • MAY 16 Panelists Darryl Ballantyne CEO & Founder LyricFind Bram Bessoff President & Founder Indiehitmaker Cindy da Silva Owner & Partner The Rocks Management195 @musicbizassoc @musicbizassoc

WED • MAY 162:45 – 3:45 PM Legends FEvery Artist Needs A Ninja: BuildingYour TeamBeing an artist, label, or manager in the digital world isdifficult. There are hundreds of thankless, invisible jobsthat must be done — from playlist and video channelmanagement to publicity, design and even road crew.Finding the right team to work to accomplish all of that canbe a nightmare. This panel will discuss:• Why should I have someone else?• When should I do so?• How do I find the right team?We’ll also discuss establishing KPIs for contractors andpayment do’s and don’ts. Moderator Laurens Kusters Co-Founder indie.ninja Panelists Laurie Jakobsen President Jaybird Communications Hannah Lovell Owner Hannah Lovell Design #MusicBiz2018 196

WED • MAY 16 David Silbaugh Talent Buyer Summerfest Cassandra “Cat” Sotos Musician & Songwritier Nick Tieder GM Frontiers Music srl, North America3 – 3:50PM Legends EA Million Ain’t What it Used to Be As fans increasingly spend more time consuming musicand digital content than ever before, the benchmarks foran artist’s success in the music industry continue to evolve.How can we use data to inform contextual goal-setting andto identify true wins? In this session, we’ll squash assumptionsabout “success” and dive into comparative analyses ofartists over the last decade. Leave with a new approach toassessing how an artist is performing within the context ofthe industry, powered by data from Next Big Sound. Presenter Brittany Halloway Client Services Analyst Next Big Sound at Pandora197 @musicbizassoc @musicbizassoc





WED • MAY 162:45 – 3:45 PM Music Row 5Bundling as a Music DistributionStrategyWe’ve seen many artists rise to the top of the charts bybundling their latest release with concert tickets. Learn howleveraging this trend expands the scope of possibilities formarketing a tour within a current record cycle. With albumsales shrinking, bundling provides wide-scale distributionto the artist’s core audience while maximizing marketingspend to promote both the tour and new album together.Join industry experts as they talk about the benefits to artists,labels and fans.  Moderator Justin Atkins Sr. Manager of Client Relations Ticketmaster Panelists Amanda Cates Head of Marketing & Digital Strategy Maverick Nashville Sloane Cavitt Logue Agent WME Ed Rivadavia VP of Digital Strategy Sony Music Nashville #MusicBiz2018 200

WED • MAY 164 – 4:45 PM Legends EInteractive Tracks — The NewImmersive Music ExperienceExecutives from the leading interactive download platformsdiscuss the current marketplace and future developmentsin the interactive downloads and stems market. Topicsdiscussed will include fan experience, content availability,marketplace successes, rights management approach,marketing opportunities and future to address. Greatsession for music rightsholders, labels, artist managers, DJs,educators, and marketing professionals. Moderator: Chris Horton Head of Strategic Technology Universal Music Group Panelists: Jake Lodwick CEO Jammer Frank Ostevold Head of Content & Co-Founder OiiD Dave Park CEO Recombinant Hank Shocklee Music Producer & President Schocklee Entertainment201 @musicbizassoc @musicbizassoc

WED • MAY 164 – 4:45 PM Legends GMoney on the Table: Trends inCopyright & Music PublishingAcquisitionsThere’s a plethora of new opportunities in the market thatare increasing the income options for compositions andsongwriters, which in turn is attracting more avenues forinvestment and catalog sales. Hear more about the ins andouts of Selling Writer’s Share, Net Publisher’s Share, PrivateEquity Funding, Rights of Termination and Master Rights, andlearn if there’s money on the table for you. Moderator Alisa Coleman COO ABKCO Music & Records, Inc. Executive Director AIMP NYC Panelists Lisa AlterPartner & Founding Member Alter, Kendrick & Baron, LLP Craig Balsam Co-Founder Razor & Tie Jon Singer COO & CFO Spirit Music Publishing Lewis Stark 202 Partner Prager Metis CPAs, LLC   #MusicBiz2018

WED • MAY 164 – 4:45 PM Legends FRhino 40th:  From Novelty Label toReissue CuratorsExamining Rhino’s success through the last forty yearsand the label’s ongoing mission of curating catalog forconsumers in a variety of formats. Moderator Bob Mehr Author Trouble Boys: The True Story of the Replacements Panelists Micky Dolenz The Monkees Brian Hay SVP Commerce, Consumption & New Business Rhino Entertainment Royal Momberger VP of Sales Rhino Entertainment Mark Pinkus President Rhino EntertainmentLaura Provenzano, Alliance EntertainmentGary Stewart, Apple Music203 @musicbizassoc @musicbizassoc

WED • MAY 164 – 4:45 PM Music Row 5BuzzAngle and CAA: Using Data andAnalytics To Optimize Tour RoutingBuzzAngle and CAA, the leading global talent agency, willexamine how combining transactional data, social mediadata, and consumption data can provide a deeper level ofinsight for touring strategies.  The conversation will explorehow best to optimize tour decisions like where to tour, thevenues to select, the geographical order of the tour, etc. Presenters Michael Bryan Music Agent CAA Jim Lidestri CEO BuzzAngle Music André Vargas Information Technology Executive CAA #MusicBiz2018 204

5 – 6 PM Legends ABCDFeatured Presentation: PandoraPredicts The Future of StreamingThe music industry is growing again, driven in part bydigital audio streams. At the same time, explosive growth inconnected and voice-activated devices means that accessto audio content will soon be ubiquitous. How will this shiftimpact listeners, advertisers, artists and the industry-at-large?Come hear directly from Pandora CEO Roger Lynch as heshares key perspectives coming out of his first six monthsat Pandora, his vision for the company’s future and hispredictions of what the increase in music streaming meansfor the future of the music business. Sony Music NashvilleChairman and CEO Randy Goodman will join Roger onstage to drill into how these changes are impacting musiclabels, how they will benefit emerging artists, and how theyare influencing the future of Country.Beville Dunkerley, Director of Artist Marketing and IndustryRelations at Pandora, will help guide the conversation. Roger Lynch President & CEO PandoraPrior to joining Pandora in September 2017, Lynch served asthe founding CEO of Sling TV, where he led the creation andlaunch of the over-the-top streaming television service thatdelivers live sports, news, and entertainment to broadband-connected devices. He joined DISH in 2009, where he ledthe launch of DishWorld (now Sling International).Prior to joining DISH, Lynch served as Chairman and CEOof Video Networks International, Ltd., an IPTV technologycompany in the U.K. While at Video Networks, he won anEmmy Award for Scamp, an on-demand children’s channel,and a BAFTA (British Academy of Film and The Arts) Awardfor V:MX, a collection of on-demand music video channels.He also previously served as President and CEO of Chello205 @musicbizassoc @musicbizassoc

Broadband N.V., a broadband internet service provider withoperations in 10 European countries. Prior to Chello, Rogerwas a technology investment banker with Morgan Stanleyin New York, Silicon Valley, and London. He began his careeras a Member of the Technical Staff-Physics at the HughesAircraft Company, where he did R&D on infrared imagingand missile guidance systems. Randy Goodman Chairman & CEO Sony Music Nashville Interviewer Beville Dunkerley Director of Artist Marketing & Industry Relations Pandora6 – 7 PMCocktail Receptionsponsored byImmediately following the Featured Presentation, Pandorainvites you to enjoy cocktails and conversation as wekick back at the end of today’s jam-packed schedule ofmeetings and programming.#MusicBiz2018 206

WED • MAY 167 – 9 PM Industrious, 1033 DemonbreunSociety of Leaders in Development(SOLID) MixerDrinks and light d’oeuvres will be provided.Enter through the Demonbreun level lobby, and takeelevators to the 3rd floor.The Society of Leaders in Development (SOLID) is a non-profit organization comprised of developing music businessprofessionals dedicated to improving the future success ofthe music industry. Members of SOLID come from all areasof the music business community, therefore contributingto the diversity, productivity and integrity of the group. Asa dynamic organization rooted firmly in Nashville, we arecontinually adapting to meet the changing needs of ourmembership, working tirelessly to fulfill SOLID’s mission ofhelping others, teaching others, and leading others.207 @musicbizassoc @musicbizassoc

SEE THE MUSIC.Excite their eyes like you thrill their ears. In today’s streaming-addicted, screen-obsessed world, TiVo Music Metadata delivers the images you need, the way you need it. Our high-resolution album artwork, artist imagery and deep info can amplify music discovery beyond your listeners’ wildest expectations. Meet us at MusicBiz and see the music with TiVo Music Metadata for mobile screens, connected cars, smart TVs and more. Artist: Timothy Monger Photo: Doug Coombe







THURS • MAY 17 Schedule At A GlanceBadges are required for entrance to all Music Biz 2018functions. Attendees not wearing a badge or wristband willbe asked to produce it or may be asked to leave. 7 AM – 3 PM Registration 8 – 9 AM Networking Breakfast 8 AM – 6 PM BuzzAngle Music Terrace 8 AM – 6 PM Jaxsta Lounge 9 AM – 6PM Career Day: Opportunities for 9 – 10:30 AM Students Day 2 9 – 10:30 AM TRENDSPOTTING: The Power of 9 AM – NOON Queer Storytelling in Song 9 – 9:50 AM Paths To Playlists 9 – 9:50 AM Record Store Day Town Hall 10 – 10:50 AM The Power of Being Independent in 2018 present by A2IM1 0:30 AM – NOON Creative Partnerships: Making an 11 – 11:50 AM Impact Without Breaking the Bank Hit Song Moneyball: Using 12:15 – 2:30 PM Songwriting Data to Make Strategic Decisions 2:30 – 3:20 PM The Gospel Truth Behind Christian Music’s Influence and Trends! 2:30 – 3:20 PM Do You Really Want to Leave Your 3:30 – 5:30 PM Ex-US Publishing Revenue on the 3:30 – 5:30 PM Table? Awards Luncheon 3:30 – 5 PM sponsored by BuzzAngle Music Legends Ballroom The Year of Gen Z: Insights from the Front Line with Today’s Youth Consumer Marijuana, Money and Music: New Opportunities in Cannabis Odyssey or Oracle: is it the “Time of the Season” for VR? Publishing Data: How Creators Can Control Their Digital Destiny, Today and Tomorrow Snack Chat #MusicBiz2018 212

THURS • MAY 17 4 – 4:50 PM Marketing Music Thru Media: An 4 – 4:50 PM Insider’s Perspective 5:30 – 9:30 PM Are You Protected if Your Content Goes Viral? WHO KNEW213 @musicbizassoc @musicbizassoc

Congratulations to allof this year’s honoreesScooter BraunDimple RecordsJulia MichaelsNile RodgersEd SheeranCary ShermanMusic’s future is in great hands.

Congrats on 60 years, Music Biz!We’re proud to celebrate this milestone with you and the launch of the MusicBusiness Hall of Fame, honoring the lifeachievements of the late Russ Solomon.

THURS • MAY 177 AM – 3 PM Legends Foyer, 2nd Fl.Registration8 – 9 AM Legends FoyerNetworking Breakfast 8 AM – 6 PM Legends TerraceBuzzAngle Music TerraceSee description on page XX. Legends Foyer8 AM – 6 PM Jaxsta LoungeSee description on page XX. #MusicBiz2018 216

THURS • MAY 179 AM – 6 PM McKissack 1, 2, & 3, HiltonCareer Opportunities for Students:Day 2Students and young professionals will have the opportunityto meet with representatives from top companies forpotential internships and jobs during these special pre-scheduled meetings! Companies currently confirmedto participate include BMI, Borman Entertainment, CAA,Country Music Association (CMA), Concord Music Group,Girlilla Marketing, ole, Pandora, Red Light Management,Songtrust, Sony Music Entertainment, Spotify, The Orchard,Universal Music Group, and Warner Music Group.Prior sign-up was required. Reach out to Evelyn Dichter [email protected] or stop by the registration areato inquire about any remaining open slots.217 @musicbizassoc @musicbizassoc

THURS • MAY 178 AM – 6 PMExplore Activation SpacesAs you make your way through Music Biz 2018, be sure tovisit our partners showcasing their products and services atactivation stations throughout the conference:A2IM’s ‘Indie Zone’ with Vydia & ONErpmA2IM (American Association of Independent Music) alongwith its partners Vydia and ONErpm, are excited to behosting an exclusive ‘Indie Zone’ during Music Biz! A2IM hasbeen protecting and promoting the independent sectorsince 2005. Come meet and hang out with A2IM’s Directorof Member Services, Patrick Ferrell and Senior Manager ofMember Services and International Relations, Lisa Hresko tolearn why it’s more valuable than ever to #StayIndie. Visitwww.a2im.org for more information.Artist GrowthAttendees will be able to interact with the Artist Growthplatform, speak to staff members about the services thecompany provides, and learn first hand how AG is buildingthe future of management software for the entertainmentindustry.HyperwalletRoyalty payments are broken, but we know how to fix them.Hyperwallet’s royalty payments team will be on-hand atMusic Biz to discuss solutions to common music industry painpoints: delayed or undelivered funds, sporadic payouts,lack of transparency, control over payment method andcurrency, and more. Be sure to swing by the Hyperwalletbooth and receive your free download code for our royaltypayments ebook.#MusicBiz2018 218

THURS • MAY 17 Music Reports: Rights Done Right™ Come by our booth to discuss your streaming-music royalties and learn how to claim your works at MusicReports.com. Get an introduction to Songdex, the world’s music rights database and discover the power it provides creators, owners and music users. Take a tour of our revolutionary cue sheet management tool, Cuetrak, which maximizes transparency and royalty payments in the audiovisual space. The Nielsen Music Connect Corridor Need interesting facts to fuel your Music Biz conversations? Visit the Nielsen Music Connect Corridor to gain access to the industry’s most trusted data & insights. PLUS get an exclusive Music Connect product demo, play music trivia & more! ‘Stream the Studio’ Visit the ‘Stream the Studio’ exhibit located outside of the Legends Ballroom, where you’ll learn all about premium music streaming and experience “studio quality” Hi- Res Audio sound. Plus you can reserve time for a hi-res demonstration in a special car developed by the Ford Motor Company that’s located in the hotel valet area!219 @musicbizassoc @musicbizassoc

Experience the legacy and celebrate the central role African Americans play in creating theAmerican soundtrack, through state-of-the-art technology – right here in Music City. OPENING 2019 nmaam.org

THURS • MAY 179 – 10:30 AM Legends EFTRENDSPOTTING: The Power of QueerStorytelling in Songorganized byGLAAD, the nation’s leading LGBTQ media advocacy group,returns to the annual Music Biz conference in Nashville withits latest panel, sure to be its biggest and best yet. Focusingaround the power of queer storytelling — and its quicklyemerging presence in Pop music — GLAAD has gatheredsome of the leading artists and songwriters of our time todiscuss the importance of LGBTQ representation behind thescenes and in the lyrics of popular music. Moderator Sarah Kate Ellis President & CEO GLAAD Panelists Shea Diamond Singer/Songwriter Shelly Fairchild Singer/Songwritier221 @musicbizassoc @musicbizassoc

THURS • MAY 17Shane McAnallyCEO & Co-FounderSMACKSongsCo-HeadMonument RecordsJustin TranterMusician, Songwriter & Activist#MusicBiz2018 222

THURS • MAY 179 – 10:30 AM Legends GPaths To PlaylistsThere are different types of playlists on major digital serviceproviders like Spotify, Apple Music and Amazon Music. Howare tracks selected for placement on these playlists? Whatcan you do to increase your chances of being chosen?What can you do to stay on a playlist once you do? LabelLogic’s Jay Gilbert and a panel of experts explore the newstreaming landscape from pitching to promoting your musicfor playlist consideration. Moderator Jay Gilbert Co-Founder & Digital Strategist Label Logic Panelists Emily Cohen Country Music Curator Amazon Music Lloyd Hummel SVP of Global Sales Strategy INgrooves Music Group Matthew Sawin SVP of Marketing & Commercial Development Caroline Mike Fink Sr. Director of Artist Marketing & Industry Relations Pandora223 @musicbizassoc @musicbizassoc